Tag Archives: lead generation

5 Most Effective Online Lead Generation Strategies [Infographic]

5 Most Effective Online Lead Generation Strategies -315

5 Most Effective Online Lead Generation Strategies -315Generating leads online usually, means going through several different avenues to get the customer contact information a marketer needs. These are the five most effective online lead generation strategies.

Search Engine Optimization

Creating quality content and building a good network of backlinks should help bring in potential customers through high positions on search engine ranking pages.

Social Media

Utilizing Facebook, Twitter, and Pinterest can help drive traffic to a website, thus can potentially end in turning that visitor into a lead.

Pay-per-click Ads

While a high enough bid will guarantee that an ad is seen by a significant number of people, the ROI needs to be worth it since PPC budgets can be used up quickly.

Email Marketing

Even as traditional email marketing is starting to wane, there are still plenty of ways to bring in leads with a targeted list.

On-page Optimization

Positioning your lead capture forms in such a way that they are easily accessible, therefore can boost your lead conversion rate.

Big thanks to our friends at Digital Marketing Philippines for this great infographic.

5 Most Effective Online Lead Generation Strategies

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Who is the Typical LinkedIn User in 2014?

portrait of a linkedin user

portrait of a linkedin user

Wondering if the people and businesses that need your products and services are on LinkedIn? Here is a great breakdown of the demographics of its users. If your business demographics overlap any of these demographics, then LinkedIn may be the social network for you.

Groups are, in my opinion, are where the gold is. 33% of LinkedIn users are in anywhere from 1 to 9 groups with 23% of users in up to 19 groups.

A whooping 75% of users like that they can see who is looking at their profile. It does go a long way to connecting to the right person with which to network, collaborate or do business.

36% of users say that LinkedIn has been very helpful in growing their business, network with others or find a job.

70% of LinkedIn user also use Facebook for their business, with Twitter being used by 60% of users. Only 25% of users use blogging as a way to market their business.

portrait of a linkedin user

Graphics courtesy of http://www.powerformula.net/