Tag Archives: linkedin marketing

How to Use LinkedIn for Marketing [Infographic]

How to Use LinkedIn for Marketing [Infographic]
As the world's largest professional social network, LinkedIn is home to people who are looking to make meaningful business connections. It's a great platform on which you can do some serious marketing, especially if your posts stand out from the rest. Here's how to do just that: LinkedIn Sponsored Content Quality matters the most, and that's exactly what sponsored content delivers. Your post will be shared with your target audience only, resulting in more relevant leads. LinkedIn Sponsored Inmail Personalized Read more [...]

Who is the Typical LinkedIn User in 2014?

portrait of a linkedin user
Wondering if the people and businesses that need your products and services are on LinkedIn? Here is a great breakdown of the demographics of its users. If your business demographics overlap any of these demographics, then LinkedIn may be the social network for you. Groups are, in my opinion, are where the gold is. 33% of LinkedIn users are in anywhere from 1 to 9 groups with 23% of users in up to 19 groups. A whooping 75% of users like that they can see who is looking at their profile. Read more [...]