Tag Archives: linkedin marketing

How to Use LinkedIn for Marketing [Infographic]

How to Use LinkedIn for Marketing [Infographic]

How to Use LinkedIn for Marketing [Infographic]As the world’s largest professional social network, LinkedIn is home to people who are looking to make meaningful business connections. It’s a great platform on which you can do some serious marketing, especially if your posts stand out from the rest. Here’s how to do just that:

LinkedIn Sponsored Content

Quality matters the most, and that’s exactly what sponsored content delivers. Your post will be shared with your target audience only, resulting in more relevant leads.

LinkedIn Sponsored Inmail

Personalized messages get more attention than generic ones. To send such messages, use Inmail and its dynamic macro so that you can pull a member’s name into the greeting without having to do it manually.

Whether you go for sponsored posts or emails, remember to experiment with content to see what works and what doesn’t. After all, building your brand is a process that takes time to establish.

Thank you, Hubspot for this great article on using LinkedIn for marketing your business.


Who is the Typical LinkedIn User in 2014?

portrait of a linkedin user

portrait of a linkedin user

Wondering if the people and businesses that need your products and services are on LinkedIn? Here is a great breakdown of the demographics of its users. If your business demographics overlap any of these demographics, then LinkedIn may be the social network for you.

Groups are, in my opinion, are where the gold is. 33% of LinkedIn users are in anywhere from 1 to 9 groups with 23% of users in up to 19 groups.

A whooping 75% of users like that they can see who is looking at their profile. It does go a long way to connecting to the right person with which to network, collaborate or do business.

36% of users say that LinkedIn has been very helpful in growing their business, network with others or find a job.

70% of LinkedIn user also use Facebook for their business, with Twitter being used by 60% of users. Only 25% of users use blogging as a way to market their business.

portrait of a linkedin user

Graphics courtesy of http://www.powerformula.net/