As the world’s largest professional social network, LinkedIn is home to people who are looking to make meaningful business connections. It’s a great platform on which you can do some serious marketing, especially if your posts stand out from the rest. Here’s how to do just that:
LinkedIn Sponsored Content
Quality matters the most, and that’s exactly what sponsored content delivers. Your post will be shared with your target audience only, resulting in more relevant leads.
LinkedIn Sponsored Inmail
Personalized messages get more attention than generic ones. To send such messages, use Inmail and its dynamic macro so that you can pull a member’s name into the greeting without having to do it manually.
Whether you go for sponsored posts or emails, remember to experiment with content to see what works and what doesn’t. After all, building your brand is a process that takes time to establish.
Thank you, Hubspot for this great article on using LinkedIn for marketing your business.