A good logo helps a company stand out from the competition. When designing the perfect logo a lot of factors come into play. Some of the most iconic logos are relatively simple while others are more involved. No matter what the approach the best logos immediately call to mind the brands they represent. When designing a logo a company shouldn’t overlook the little things such as color and proper use of effects.

Color Use

A logo with the right colors tends to stay with the viewer. Colors themselves have been proven to have a physiological effect on the viewer with certain colors symbolizing certain emotions. Red, for example, is often associated with energy and drive while blue is associated with calmness. A logo’s colors need to fit the brand it represents and invoke the correct emotions from potential customers that business is looking to attract.

Proper Effect Usage

In modern logo design, there is no shortage of software effects to take advantage of. However, many companies overdo it and use too many effects (or the wrong ones) when designing their logo. By not using effects properly not only is the logo itself not as visually pleasing the effects can distract from the logo. When designing a logo ‘less is more’ is a sound design philosophy.

Thanks to the great folks at BlueSodaPromo for this informative infographic.