Should you market yourself? Competition is tough in most industries, so you’ll need personal branding to stand out.
Personal branding refers to how you market your skills and experience to the world. It’s not too far off from promoting a product or service. The only difference is that you’re advertising yourself. It can help fill gaps in your resume, stand out from competitors and manage how others perceive you.
7 Tips for Marketing yourself
1. Find your Niche
To develop a personal brand, start with finding your niche. Where do you excel? What topics are you an authority on? What is your expertise? Your brand should start with something you are good at or qualified to give advice on.
2. Choose a Target Audience
Next, who do you want to appeal to? A product or service has a specific audience. You have one, too. Don’t try to cater to a wide audience. Determine who your target audience is.
3. Build a Brand Personality
When you know your strengths and your audience, it’s time to build your brand personality. However, you choose to present yourself, be authentic. You are your brand.
4. Create Relevant Content
On the heels of your brand personality is your brand equity, which refers to the worth of your brand. To cultivate brand equity, create relevant and interesting content. You have a variety of channels to choose from. You can write blog posts, publish newsletters, design infographics, shoot videos, and host podcasts. Also, share content from other key players in your specific niche.
Check out this infographic below to learn about tips 5,6, and 7 along with tips for success from moguls like Elon Musk and Rhianna.
Savvy entrepreneurs and marketers have used psychology to advance their brand awareness and marketing campaigns generations. For instance, many of the top companies choose their colors very carefully. Blue is a popular choice as it’s associated with dependability and trust. Meanwhile, other brands choose orange to communicate kindness and joy. Furthermore, those who want to be associated with creativity and imagination tend to choose purple color schemes.
You, too, can begin using simple psychological tricks to boost your brand awareness and influence customer purchase decisions.
Quick Tips to Consider
The guys at Branex media have compiled a list of several psychological hacks you can implement today to win over more customers. These include;
Merely staying active on social media alone has a profound effect on your brand visibility. It sends the message that you’re available and easily reachable. Consumers are more attracted to brands they feel are available. Responding to user comments, answering questions, and generally chatting with your customers makes you seem even more available.
Consistency and transparency
Consistency is another vital tool in marketing psychology. Keeping a consistent marketing strategy creates a better customer experience and helps build credibility, reputation, and brand trust. On the other hand, inconsistency creates chaos and confusion, making it difficult to build loyalty.
Check out the Branex infographic to discover several other psychological hacks you can implement to boost marketing ROI.
The coronavirus(COVID-19) has been an unexpected health crisis that has brought significant changes to the daily routines of both people and corporates. Restrictions aimed at flattening the curve have led to a temporary cessation of some businesses leading to reduced production and job loss. Marketing in the Age of Pandemic calls for shifts in strategy.
Companies seeking to continue their operations in the midst of the pandemic need to adopt new strategies in order to remain competitive in the “new normal”. In order to introduce a new product or maintain the relevance of the existing product to consumers, the following are some useful marketing strategies to adapt during the Age of Pandemic.
Increase presence on media platforms
With most people staying at home, there has been a surge in global consumption of media content. Reports show that in the US, the average consumer is spending an upward of 12 hours daily on various media platforms. Those platforms range from TV-linked devices to streaming services. Marketers can take advantage of these platforms and adjust their content to suit these platforms.
Re-examine brand messaging
Regardless of the product or service being marketed, adjust your marketing strategy. Relay a message on how the brand is impacting the community, especially during this Pandemic age. Check out new and creative approaches on how to engage targeted customers and get the messaging out in order for your brand to remain relevant and competitive amid the economic turmoil; good marketing strategies in the Age of Pandemic becomes indispensable.