Tag Archives: marketing with video

44 Stats on the Power of Video Marketers Need to Know

44 Stats on the Power of Video Marketers Need to Know-700

44 Stats on the Power of Video Marketers Need to Know-700People watch lots of videos and share them with family and friends. The type of videos varies from cute animals, tutorials, funny, and promotions. The power of video allows marketers to use their imagination and spread awareness about their products and services through captivating videos.

Generally, videos have a compelling way of triggering engagement, shares, lead generation, yielding results like click-through, and sales. The use of video ranks as one of the best tactics to create more exposure to a brand while helping a marketer achieve bottom-line. Below are some statistics showing the power of video marketing.

Why video

You should utilize video as part of marketing strategies because videos help businesses increase sales by more than 35%; generate traffic by over 51%; create brand awareness by 70%; lead to conversions by 31%. Also, videos help businesses get up to 65% more qualified leads.

After watching a video, 44% of consumers are more likely to purchase a product after a video about a particular product. 85% claim that videos enable them to associate with brands more effectively; and 70% of businesses claim that videos have helped them boost their brand awareness.

Video types

The most common types of marketing videos include explainer videos ranking at 62%, logo animation 46 %, presentation 43%, advertisement 38%, demo 33%,  slideshow at 30%, and other types of video marketing scoop 17%. Videos that receive the most online engagement are 44% informative, 37% entertaining, and 19% promotional.

Statistics show the power of video marketing can be. Check out the infographic below from SocialMediaToday to see the statistics on how to come with creative video content that will lead to consumer engagement, and consequently, boost sales.

Create a Successful YouTube Channel [Infographic]

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Create a Successful YouTube Channel-Infographic-315YouTube is more than a video-sharing platform. It’s an industry in itself, having spawned profitable channels worth up to millions of dollars.

Since YouTube is free to use, it’s a missed opportunity if you don’t try to create your own successful channel. But not everyone reaches this goal. To improve your chances, follow these tips:

Define your purpose

What kind of content do you want to produce? Who is your target audience? How will you keep your output fresh to sustain interest? Where do you foresee yourself if you do achieve success on YouTube? Why do you want to do this in the first place? Though money is a great motivation, a higher purpose should drive you. It takes commitment to maintain a channel.

Choose the right channel name

A fun, catchy channel name is more memorable than a long, complicated one.  This is important for establishing your brand identity. You want people to easily recall your name so they’ll return to your channel and watch your videos. Also, go with a unique name to avoid getting mixed up with another YouTuber. If you’re unsure whether someone else already has a similar name, a quick search should answer your question.

This is just the tip of the iceberg, but you’re off to a great start if you take note of these points!

Thanks WeAreTop10.com for this very helpful infographic!

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