With such a wide selection of typefaces, it’s no wonder why designers can have a hard time choosing what to use for a specific project. But to simplify your decision-making process, consider the following factors when choosing a typeface that will affect the aesthetics of your overall design.
Different typefaces evoke different moods, so pick a typeface that matches your project’s mood, whether it’s serious or fun, or something else. For example, script fonts can work on a fashion website but not on an engineering website. Create mood boards with various typefaces to help you assess your options better.
A typeface may be visually appealing, but if it isn’t readable, then it isn’t effective. Also, a font may be readable only at a certain size and above, not when it’s smaller. It’s crucial to see what the font will look like in different sizes if you’re going to use it across various materials.
You may need to use more than one typeface for a design. So ensure that the fonts you’ll use look good on their own, and with each other as well. Typefaces shouldn’t clash with one another or make the design look busy. Overall cohesion is important.
Learn more about the other nine Tips and Considerations When Choosing a Typeface in the infographic made by Toptal, a freelancing platform for designers and other professionals.
Here are a few great ways you can get customers without spending a cent on promoting your business or products:
Social media marketing
You can create a professional profile on social media sites like LinkedIn or Twitter. Social media marketing is excellent to get the word out. Use Facebook and LinkedIn groups to find places where your potential customers post questions and issues. Solve problems in these groups to be seen as an expert. Then when a group member needs your product you’ll come to mind as an expert and someone they can trust.
Now that you’re seen as an expert in your field and you know the type of challenges people have with your service or product try guest blogging. Reach out to trade publications in your business niche and volunteer to write expert articles for them. Make sure you ask for a link back to your website. Your traffic will blossom as a direct result of your guest blogging efforts.
Search Engine Optimization or SEO
Free SEO plugins for your website are available online and they’re sure to help your business succeed in ranking at top of major search engines like Google.
Thanks to our friends at QuickSprout for this informative infographic.