Tag Archives: maximize your email marketing

How to Interpret 3 Important Email Marketing Stats [Infographic]

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Thanks to our friends over at www.SurePayroll.com for this great illustration of important email marketing stats. Sending out a great email is one thing. But understanding what happens once emails reach (or don’t reach) inboxes is another thing. My email bounced?!? Let’s start with the latter scenario: Your carefully crafted email quickly returns. This is a bounce. There are 2 types of bounces. A soft bounce generally tends to be about technical or spam-related issues; there might be Read more [...]

How to Use Psychology to Make Your Emails More Alluring [Infographic]

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Some people have a way with words -- and you can be one of them. Understanding the human mind is key to writing appealing emails. It's psychology working for you. Thanks to our friends from Salesforce Marketing Cloud for this great infographic on how to use psychology to make your emails more alluring. Personalize your Emails People respond best when they feel special. That's why referring to someone by their first name after you first meet them is a great way to leave a first impression. For Read more [...]

Why You Should Segment Your Email List [Infographic]

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Despite the rise of social media and other forms of marketing, email still represents one of the best ways to make a massive return on your investment. In fact, new technology has fueled new tactics that further cement email as one of the most effective forms of marketing. Today I’m going to show you why segmenting your email list is a practice that you should be doing.  After that, we’ll take a look at an infographic that will show you plenty of other ways to maximize your email marketing Read more [...]