Email is not dead, so don’t abandon it just yet. This old way of reaching out to customers can be rejuvenated. Use this email marketing checklist to whip your email marketing in shape.
Emails lose their hold when they read like auto-generated content. Therefore, to make messages look as personalized as possible, make sure to create content based on your subscriber’s most recent behavior, local weather, and specific location. As an added cherry on top, add their name to a compelling image to grab their attention.
An email is not just a block of text. It has many parts, each of which you need to review. There’s the subject line, preheader, header, body, and call to action to look at. For each part, check your grammar and spelling. There’s nothing like a typo to turn people off. Make your copy clear and straightforward, yet interesting and relevant.
Are all personalized fields filled out? Do you have fallback content for unpopulated fields? How does the design look like with various name lengths and special characters? Is the alignment affected? Have you tested what the message looks like with different names? Does the content display well on desktop and mobile? Have you chosen the optimum time to send out your email? Make sure this mini checklist’s boxes are all ticked before sending that email! After that, you’re good to go.
Campaign Monitor knows email! Thanks for this informative infographic.
By not using these 3 email triggers, you’re missing out on potential email revenue. Triggered campaigns give marketers the opportunity to target audiences with highly personalized emails.
What are triggered campaigns? They are automated emails that are timed to be deployed in response to customer actions.
3 Email Marketing Triggers
- Browse Abandon – Browse abandon emails are triggered by customer browsing behavior (such as items viewed but not purchased). They are easy to optimize.
- Activation – When subscribers have recently joined and opened emails but have yet to act, activation emails re-engage them with clever copy and enticing offers. Activation emails are simple to set up with limited data needed.
- Anniversary – Anniversary emails are triggered by personal or brand related milestones. Usually, they congratulate customers for dates of first purchases or the years subscribed.
Triggered campaigns connect marketers with audiences. As well as serving as a starting point for an integrated cross-channel strategy.
YesLifeCycleMarketing.com created this unique infographic and we’re glad they did!
Thanks to our friends over at www.SurePayroll.com for this great illustration of important email marketing stats.
Sending out a great email is one thing. But understanding what happens once emails reach (or don’t reach) inboxes is another thing.
My email bounced?!?
Let’s start with the latter scenario: Your carefully crafted email quickly returns. This is a bounce. There are 2 types of bounces. A soft bounce generally tends to be about technical or spam-related issues; there might be a server problem, a recipient’s inbox might be too full, or you’ve tried to send a too-big message.
Soft bounces are different than hard bounces; those types of returns are because you tried to send to an email or server that doesn’t exist.
Once you’ve thought about your bounce rate, you also need to dive into metrics related to your open rate. Of course, how you craft an email affects your open rate, but there are other factors at work, too, including the industry that you’re participating in. Other elements, including the subject line and who the email is “from,” affect the open rate.
You must also analyze your email practices to follow healthy, smart ways to maintain that list. This graphic can help you sort through the complex elements including in analyzing your email marketing.
Some people have a way with words — and you can be one of them. Understanding the human mind is key to writing appealing emails. It’s psychology working for you. Thanks to our friends from Salesforce Marketing Cloud for this great infographic on how to use psychology to make your emails more alluring.
Personalize your Emails
People respond best when they feel special. That’s why referring to someone by their first name after you first meet them is a great way to leave a first impression. For emails, the principle is the same. Tailor your words for each segment you’re targeting to leave a positive initial impact on your readers.
People tend to remember something that has been brought to their attention a few times. You don’t want to bombard your readers (otherwise, you’re being spammy), but you want them to remember you — and that’s not going to happen with just one. Send short follow-up messages as needed to ensure that you’re always on their radar.
Despite the rise of social media and other forms of marketing, email still represents one of the best ways to make a massive return on your investment. In fact, new technology has fueled new tactics that further cement email as one of the most effective forms of marketing.
Today I’m going to show you why segmenting your email list is a practice that you should be doing. After that, we’ll take a look at an infographic that will show you plenty of other ways to maximize your email marketing efforts.
Why Your Email List Needs Segmentation
Research done by eMarketer showed that 39% of marketers who segment their email lists see better open rates. More importantly, 24% experience better sales, leads, and ultimately revenue. The best part about this strategy is how simple it is to implement.
The concept behind list segmentation is organizing your subscribers into groups that allow you to curate the content that you send to them. The simple fact of the matter is that when you’re starting a blog, you’re going to attract a bunch of different types of customers and readers.
When you segment your email list, consider these factors to help organize your subscribers:
- Your customers come from different walks of life.
- They are all at different points in the sales funnel.
- You want to show them relevant content that they want to see.
Ultimately, this will help you provide the perfect email newsletter to your users. The infographic below will help solidify this strategy and plenty of other ones for your future email marketing efforts. Let us know how it helped you in the comments!