You’ve heard of influencer marketing, and what it can do for your business. But did you know that working with micro-influencers can help your brand get the most bang for your marketing buck?
Working with other types of influencers can also be a cost-effective marketing strategy that delivers high ROI. But micro-influencers provide a unique set of benefits that other influencers cannot. Specifically, a higher degree of engagement and authenticity. Therefore, micro-influencers are quickly becoming the top choice of many brands and marketers.
Higher Relevancy and Engagement with Micro-Influencers
Micro-influencers are people that have expertise in a certain niche. Some common categories they specialize in include makeup and beauty, gaming and entertainment, technology, fashion, lifestyle, and fitness and health.
Micro-influencers cater to highly specific audiences. Their followers look to them for reliable advice on topics related to their specialties. The people who follow micro-influencers share an interest in that particular niche.
By working with a micro-influencer, you can tap into their highly targeted audience. Which allows you to expand the reach, and relevance of your marketing message.
Additionally, because of their smaller audience sizes, micro-influencers are known to be more engaging, honest, and supportive than top-tier or broad-scale influencers.
In fact, a study conducted by Markerly discovered that the engagement rates of Instagram influencers increased as the number of followers they have decreased. This means that micro-influencers tend to have a higher engagement rate than those with a larger number of followers.
Cost-Effectiveness of Micro-Influencers
Another notable benefit of working with micro-influencers is that it costs much less than working with top influencers or A-list celebrities. Since most micro-influencers charge less than their larger counterparts, they can be a perfect fit for a small business or startup on a tight marketing budget.
For example, an influential blogger with more than 500,000+ blog impressions a month may charge anywhere between $1000 to $5000+ for a single sponsored post. For the same kind of post, a micro-influencer with 10,000 to 50,000 blog impressions a month will generally only charge $175-$250. That is a huge difference in the cost of working with a top influencer as opposed to a micro-influencer.
Based on these benefits, micro-influencers are proving to be ideal for startups, small businesses, and marketers with limited budgets. Working with micro-influencers can help you achieve high levels of engagement with your audience for a minimal cost.
Thanks to our friends, ShaneBarker.com for sharing this interesting gifographic.