Tag Archives: mobile app

[Infographic] Mobile App User Engagement

[Infographic] Mobile App User Engagement

[Infographic] Mobile App User Engagement

For both marketers and brands, developing and utilizing your mobile app with engagement numbers in mind can be the key to extracting greater value from the app.

That’s because when you know how the various app types perform (engagement-wise) and form your objectives and marketing tactics in line with industry averages, you’re able to set realistic expectations, thus reducing the chances of disillusionment. Benchmark metrics can also be a source of motivation and inspiration.

Fortunately, Dotcom Infoway (DCI) has done the groundwork for you. In one of their recent posts, they provide a detailed infographic with all the nitty-gritty that you may want to know about the engagement levels on the different mobile app types. The post covers standard mobile apps, push notifications, SMS, and email.

What Stands Out?

The post, in general, is quite an eye-opener. For instance, it turns out that push notifications are among the most effective mobile marketing methods, capable of engaging up to 88% of users.

As long as you’re sending the right messages, you’ll have a lot of fans. The only downside is that not as many people respond to the notifications. Only 40% of users react to the notifications within an hour of receiving one.

Check out the infographic for yourself. You’re guaranteed to learn a few useful things about mobile app marketing.

 

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Mobile App Development Trends 2020

mobile-app-development-trends-2020-700

mobile-app-development-trends-2020-700

Mobile apps are continuously evolving thanks to consumer demands, technology advancements, and among other factors having a direct impact on app trends. Being updated on the latest trends is a crucial recipe for success in especially for startups, product companies, or app developers. Some of the mobile development app trends for 2020 include the following.

5G Technology

5G rollout has been predicted to have a big impact on this year’s app trends. The technology will drastically improve speed and efficiency while also boosting traffic capacity and network efficiency. 5G penetration will boost mobile apps’ functionality and allow developers to add new or extra features to apps without hindering their performance.

Mobile Commerce

Recently, every business is launching its own app to increase its sales. Businesses are entering an age where a mobile commerce app is becoming essential in order to remain competitive. Apps are predicted to play a big role in the current and future success of ecommerce.

Internet of Things (IoT)

The increase in mobile penetration across various categories and sectors has broadened opportunities for the IoT. The IoT provides convenience as well as automated control to users. A good example of IoT integrated into a mobile app is the smart home technology. Whereby a person can lock or unlock doors, adjust the thermostat, and/or connect to security systems using mobile apps.

Mobile apps are indeed indispensable in the modern age, and keeping updated on what is new will help one not to miss out on the opportunities and convenience brought about by the apps. Thanks to Business 2 Community for this infographic on the latest and upcoming mobile app development trends.

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