The rise of mobile device usage has a strong impact on our everyday life. Even businesses are not exempt. Here’s how the mobile evolution is changing the way we buy:
E-commerce makes up for 10% of total retail sales in the United States alone. This statistic is expected to grow exponentially in the coming years as the rate of mobile device adoption increases.
As many as 56% of in-store purchases are influenced by recommendations found online. Therefore, people who are eager to share their experiences now have a platform which others are willing to read/watch/listen.
In North America, Paypal remains to be the most widely accepted among many digital payment systems. In 2016, Paypal had an annual payment volume worth more than 350 billion USD.
People get more local results thanks to geotagging. Mobile ad campaigns with geotags reach a highly targeted audience, leading to an increase in good leads and conversions.
Digital goods are selling online as well. People prefer to use free apps but are willing to pay for more. Around 44% of users make in-app purchases after at least 10 sessions with an app.
Entrepreneurs who haven’t embraced mobile yet should take steps to adjust now. Mobile is changing the business landscape fast, so make sure you can keep up before it’s too late!
Nowadays, people are using their smartphones, tablets, and notebooks as their primary device for browsing the internet. That’s why businesses without a responsive web design will lag behind the competition.
Don’t be one of them! To ensure your website design is responsive (a.k.a, readable on mobile devices), keep in mind the following:
Too much text isn’t easy to read on the small screen of mobile devices. Remove labels and add icons. Icons take less space and convey a lot of meaning.
Many people use data whenever they go online on their mobile devices. It’s more expensive and slower than other connections, so make sure the images on your website are optimized for mobile devices. They should load fast and not eat up too much data.
Start with these two simple things to get your website on the road to responsive web design.
Our thanks goes out to CustomCreatives for this wonderful infographic.
With Google’s ‘mobile first’ initiative, now is the best time to improve sales leads on mobile.
Here are a few tips to get you on the right track:
Redesign your site to be mobile-friendly.
It should display properly on smaller screens. Remove the clutter, make buttons clickable, shorten long titles and sentences, and create visual content to enhance text.
Aim for faster load times.
People use their devices on the go, they won’t have the patience for websites that take forever to load. Especially when other websites are faster. Use the free Mobile-Friendly Test offered by Google to assess your website.
Launch mobile ads on social media.
Many people use social media apps to access their accounts, so you have a good chance of reaching your targeted audience on their smartphones when your marketing goes mobile.
Our thanks to Salesforce.com for this informative infographic.