Tag Archives: Mother’s Day marketing plan

The Business of Mother’s Day [Infographic]

[Infographic] The Business of Mother’s Day

[Infographic] The Business of Mother’s DayOn Mother’s Day, people are more than willing to spend on gifts to show their love not only for their own mothers, but also the other mothers they know like stepmoms, wives, sisters, aunts, etc.

Thus, businesses shouldn’t let Mother’s Day pass by without a plan. It’s not only a great day to honor mothers, but also a great day for boosting sales. The numbers already speak for themselves:

  • Spending for gifts peaked at $21.2B in 2015, a giant leap from $11.5B in 2005.
  • Online consumers spend an average of $225.87, and 1 in 3 of them use their smartphones to buy gifts.
  • As many as 30% of shoppers buy their gifts only a week before Mother’s Day.

With an effective digital marketing campaign and a convenient purchasing process, you can attract those last-minute shoppers who just want to buy gifts off the internet quickly and easily.

This awesome infographic comes from TheShelf.com. Thanks for all your hard work!

The Business of Mother’s Day
Courtesy of: The Shelf