A marketing stack refers to a suite of technologies marketers use for various marketing activities and tasks. It covers whole processes, from collecting and enriching to analyzing and archiving data.
Because a typical marketing stack has a lot of solutions in it, organizing one is almost impossible. But hard as it may be, it can still be done. Dividing marketing into the following channels is a good start:
Group all solutions that facilitate communication and track group projects.
Group all solutions that make producing engaging content easier and faster.
Group all solutions that give frontline marketers the resources they need to manage their respective channels.
Under this category are three sub-groups:
- Data platform – Group all solutions that pull relevant data from customers.
- Intelligence hub – Group all solutions that analyze said data and help marketers come up with effective campaigns.
- Campaign execution – Group all solutions that help marketers run and optimize campaigns across different channels.
This division of technologies is just one way to organize a marketing stack. However, you can find other ways you are more comfortable with. The important thing is to establish a system that’s easy to use not only for you but other marketers within your organization too.
Group all solutions that use customer feedback to analyze and test customers’ preferred medium of communication.
Our thanks go out to Techcrunch.com for this infographic.
A customer abandoning their cart is not a lost cause. You can still pursue them with cart abandonment emails. Here’s how:
Send timely reminders
Maybe they got distracted by something urgent or lost internet connection. Either way, they had every intention to buy — don’t let them forget about that. Send the initial email within the first hour of abandonment, the next email within 24 hours, and the last email within 3-5 days.
Offer free shipping
Maybe they saw the final amount with the shipping fee added on and got turned off. If they have a good number of items in their cart, offer to waive that fee. Free shipping entices customers as much as discounts do.
Make an irresistible offer
Maybe they’re still undecided on whether they want to buy. Help them decide in your favor by offering an enticing freebie or discount.
Thanks! EmailMonks for this informative infographic.
Marketers make separate yet simultaneous campaigns for email and social media to cover all their bases. Why not combine both for a more effective and unified strategy? Here are a few ways to combine your email and social media strategies:
Link to your social media pages in your emails.
This will make it easy for your subscribers to connect with you. Use eye-catching social icons to make the invitation enticing.
Encourage newsletter subscriptions.
In your posts on social media, remind your followers to sign up for the email newsletter. Some people like longer content than social media offers, so target those folks.
Offer exclusive deals.
An email-only promo gives your followers a reason to subscribe to your mailing list. A social media-only promo provides the incentive for your subscribers to follow you on your social networks.
Big thanks to our friends at dotmailer.com for this helpful infographic.