Website page load speed is the amount of time it takes for a specific page to display content. Google uses page speed to rank pages. Search engines penalize a page with low load speed both on desktop and mobile devices. You can analyze the load speed of your website using Google’s Page Speed Insights.

Page load speed impacts your visitors’ experience. If your target audiences have to wait long to view your content, they will most likely close your website.

Improving your website page load speed

A page can load slowly due to various reasons such as poor server configuration, unnecessary redirects, ineffective CSS configuration, un-optimized content, and misconfigured JavaScript rates, among others. So how can you improve page load speed?

Use web-optimized  images

Images are essential, but they must be optimized to consume less space. Oversized and heavy images are a top reason why your web page may be loading slowly.

Minify and optimize HTML, JavaScript, and CSS configurations

Optimize your code by removing needless characters. You will increase the web page load speed significantly if you also remove unused code, code comments, and unnecessary page redirects.

Conclusion

Page load speed impacts the growth and competitive edge of any business in both lead generation and conversion rate. What techniques have you been applying to improve page load speed? Try out our optimization methods for a fast loading page and better SEO.

Thanks to our friends at Techwyse for this informative infographic.