Tag Archives: Page

Maximizing Engagement with Facebook Page Promotions and Contests



Ready to dive into running a contest or promotion on your Facebook Page to boost engagement, reach, and activity? 

Wanting to run a contest, a sweepstakes, or a deal but not sure which one is best for your company and your goals? 


TabSite co-founder Mike Gingerich hosted a crowd online for an informative webinar that empowered attendees to maximize their organization’s social media marketing!  This video replay will equip social marketers with the knowledge about choosing and running great promotions and contests on Facebook Page.

Included in the slides and video are action points for:

  • Types of Promotions companies can run on their Facebook Page 
  • Tips on selecting a Promo type for your Page 
  • Tools and Tips for Boosting Engagement on Facebook Pages 
  • Methods to give mobile users access to your promotions  
  • Ways to build your following on Pinterest and Instagram Best Practices for each Type of Facebook Contest








Select and Run Facebook Contest for your Page INFOGRAPHIC

Facebook Engagement — Achieve it and your page can soar to new heights. Without it, your merely shouting into the wind.

Companies that achieve engagement have pages with an active, positive, and involved community.  This type of social community responds to Facebook posts, is committed to the brand, and helps to further extend the reach of the Page through their sharing and comments.  Increased engagement can bring about positive returns in a number of areas for marketers including:

  • Increased size of audience
  • More brand awareness
  • Greater customer loyalty
  • Increased e-mail list opt-ins and subscribers
  • And more actions taken on ordering products and services

With research data by noting that 79% of Facebook fans are more likely to purchase from a brand they have liked, pursuing more fans and deeper engagement with existing fans is a huge priority!

The million dollar question remains, “how can a company boost engagement for their Facebook Page?”  While there are a number of core methods for increasing engagement such as creating highly shareable content, posting images and videos, and posting at key times, another powerful method is to run promotions. 

Promotions have the ability to draw visitors to a Facebook page and when used correctly, can be a very valuable tool to accomplish engagement objectives.  

Here’s a FACEBOOK PROMOTIONS INFOGRAPHIC with insights on types of Facebook contest promotions options, keys for which type to select and tips for maximizing the use of each type of promotion.


The four key types of Facebook Contest Apps to use for promotions include:

  • Facebook Sweepstakes App
  • Facebook Contest Apps (Photo Contest, Video Contest, Essay / tagline Contest)
  • Facebook Deal Apps (Coupons, Like Gate, Friend Share, etc.)
  • Facebook Mult-Social Network integrated apps such as Instagram Contests, Pinterest Deal Apps, and Twitter Contests that all work on a Facebook Page.

Tabsite makes all contest mobile accessible.  See example: Mobile

TabSite offers a full suite of Engagement Apps for use on Facebook Pages.  Easily setup and run Facebook promotions.  View options on Facebook Contest Apps here:




Facebook Graph Search SEO Prep for Facebook Pages

First, there was SEO. Now, there is also Facebook SEO.

Facebook “SEO” began with the launch of Graph Search by Facebook in early 2013.  Now, Graph Search is active for all U.S. Facebook users (Aug. 2013) and Facebook continues the global roll-out.

Facebook’s Graph Search allows you to conduct very detailed searches that surface people, photos, places (place pages), and interests (fan pages!). Currently, you can drill down with more than 40 search variables!

In future, Facebook will add in the ability to search status updates


Graph search has amazing potential for businesses. Facebook Pages that are public (no country/age restrictions) are available by default to show in relevant searches within the Graph Search tool.  As well, any web page, Facebook photo, or Page News Feed post that a Facebook user has “Liked” is part of the searchable data that will be available to return in results when a user submits a search query.  Now, more than ever, getting the “Like” is important for your business!

A important key for businesses to do now is to prepare their Page for Graph Search by evaluating the Page to ensure all information is up-to-date and best listed for search result success.

Here’s how Graph Search will work:
  • The search bar first returns the top search suggestions, including people, Pages, apps, places, groups, and suggested searches. People can search for things like restaurants near them, hotels in places they want to travel to, photos posted by Pages they like, or games that their friends like to play.
  • These search suggestions take people to a unique results page. The results returned are based on factors that include information that has been shared by your business and the connections of the person searching.
  • As has been the case for some time, there will be search suggestions in the search bar that then can trigger web searches. Web searches will display Bing results and Bing ads.
  • Pages and apps can continue to use sponsored results, which appear to people whether or not they have Graph Search (sponsored results have been available since August 2012).  Here is more information on creating a sponsored result.


(image courtesy CNET)

How can Facebook Pages optimize for Graph Search?

Here’s some important items to review and check for your Facebook Page.  

If you want your business to appear in as many Facebook search results as possible for Graph Search users, then make sure to complete:

  1. Your Business Profile – Review Page specifics including the page name spelling, category (industry), vanity URL, and information in the “About” section all help people find your business and should be shared on Facebook.
  2. Include photos and tag all of them – add locations, time and tag your business (use the @biz name). Many Facebook users will use the new tool to find pictures, so help them find your Page images that leads them to discover your business.
  3. Public Data – The best setting is no age limits and no country restrictions.  It’s also important that you make sure that all the data on your businesses’ page is public. Unless it is, you are narrowing down your ability to be found.
  4. Place Pages – If you have a location or a local place Page, review and update (as needed) your address to make sure your business page can appear as a result when someone is searching for a specific location.

Here is Facebook’s guide for updating your Page:  Make sure your Page is complete and up-to-date.

 Privacy in Graph Search:

Graph Search is privacy aware. That is, posts shared with friends can only be discovered by those friends in searches. Only public posts can be found by anyone.

Basically, Graph Search respects the privacy and settings you as a user have set on any post.


Key items for all Facebook Pages:

1. Likes Matter

As noted, Facebook Likes are now more important than ever, especially for businesses. According to a Facebook blog post, Graph Search can make it easier for people to discover and learn more about businesses on Facebook. This is because the search results are based on Facebook’s robust database, which includes information that has been shared by businesses and individual Facebook users alike. That being said, businesses with a large fan base will be more likely to turn up in searches for phrases like “restaurants in New York that my friends like.”

2. Engagement is Key

Aside from obtaining likes, businesses should focus on maintaining an engaging Page that includes quality interactions with fans. Since the search results are based on information that has been shared by businesses and individuals, interactions between a business and their fans can help the business score higher in the search results. Furthermore, Graph Search also makes interactions like check-ins even more important, because users could potentially search for phrases like “Places in Seattle that my friends have been to.”

3. Invest in your Page

Facebook’s blog post states that the best thing businesses can do for their Page is to continue to invest in it and make sure that it is complete and up-to-date. Items like the name, category, vanity URL and information within the “About” section of a business Page are important. Additionally, Page owners may want to consider running promotions and deals on their page to increase fan and user activity with their Page, resulting in potentially higher search results for your Page with those individuals and their friends.

Learn more about TabSite apps for Facebook promotions and contests here.

The bottom line, with Facebook’s Graph Search, there is a new and unique entry into the world of optimization that must be accounted for!  Facebook is the social media destination of chose for the majority of the world, make sure your Page can be found!


Top 5 TabSite Posts for 2012



As we head into the new year it’s always wise to look back and review what had an impact in the prior year. Much changed in the social media and particularly Facebook world in 2012 (remember page tabs at 520 px wide?) and yet many things remain the same as we move into 2013.

Key posts that were accessed the most from our TabSite blog in 2012 all centered around Facebook changes and Facebook marketing.  No wonder, as Facebook made some significant changes in March moving from the old wall feed to the new Timeline News Feed.

Here’s a look back at our top 5 posts for most visits and quick access to each of them.

1. Facebook Timeline for Pages Image Dimensions Infographic

With the launch of Timeline in February 2012 and change for everyone in March 2012, adjusting Facebook pages for Timeline was a priority.  TabSite was pleased to launch the new 810 width of tab apps with 24 hours of Facebooks public press release.

The Infographic covered key image sizes for tabs but also for the Cover image, profile photo (which later changes again), the tab app image, a shared facebook post, a Highlighted photo and more.

2.  Contest Suite of Tools Launched by TabSite

TabSite launched Photo Contests in April and also Video Contests and Essay / Caption Contests in May of 2012, making it easy for Page Admins to run a promotion on their Facebook page.  This was followed by further advancements including 2 Stage Contests in the summer (main and finalist rounds of voting) and more advanced tracking and export capabilities.

3. Facebook Fan Gating Strategies for the New Timeline Pages

A hot topic in 2012 was the fact that Facebook removed the “set tab as default landing page” for a Facebook Page with the launch of Timeline.  This forced companies to re-think the fan gating (like gating) strategy such as to have the Facebook link on one’s website go to a tab instead of the main page in order to implement a Like Gate strategy.  This post was in demand for those seeking to learn and work with new methods to help a page capture the fans when they first visit a Facebook Page.

4. Updated Facebook Timeline Infographic

Yes, the update to the Facebook Timeline Infographic was also in the top 5 most trafficked posts.  In late April 2012, Facebook changed the Page Profile Photo image size to 180×180 compressed to 160×160 (formerly 125×125).  Changes, changes.  Facebook is a king of advancement and never getting too comfortable!  This post also garnered the most pins on Pinterest of any image from our blog.

5.  Posting Your Contest or Promotion to Facebook – Best Practices

This post went live in December and picked up steam as many companies were in the midst of setting up and running holiday promotions on their Facebook Pages.   With a simple outline and tips for how to post and using the mobile Smart URL to allow mobile users full access, this post was in-demand for brands wanting help with their Facebook marketing.


What to expect in 2013:

TabSite will be ramping up our blogging efforts on Facebook Marketing and Strategy.  Look for more tips on maximizing your promotions including contests, deals, and sweepstakes.  As well, stay tuned for new tools including an exciting video app that coincides right on with Mari Smith’s proclamation of 2013 as the Year of Video!  



Enterprise White Label Webinar December 12

Join us December 12!



This Enterprise white label focused webinar is a perfect fit for:

  • Agencies wanting to learn about the TabSite white label solution for buliding and managing client Facebook Pages.
  • Web firms interested in reselling the Facebook Page system as a Facebook Solution under their own brand name.
  •  Retailers, Brands, Franchise Systems and Dealer Networks looking for a ability to scale the same tab content out to hundreds of Pages as well as allow each location to have unique tabs




Items to be covered in the Enterprise Webinar include:

– Enterprise White Label overview
– Different Admin levels for team members and clients
– Setting up the system for your brand, monitoring, and support
– Granting clients access (with limits) of Pages and Tabs that can be added
– Coming releases for Retailers and Dealers/Networks
– Ways to Resell the platform

Join TabSite co-founders, Troy Rumfelt and Mike Gingerich, for a fast moving, informative webinar empowering Agencies and more to boost engagement and sales via your Enterprise Solution for Facebook Pages!

The webinar will include a live Question & Answer time to answer participant questions.

To learn more about the Enterprise TabSite Solution, visit www.TabSite.com/enterprise.

Enterprise Webinar EVENT DETAILS:

Wednesday, December 12, 2012

2:00 p.m. EST  /  11 a.m. PST  /   7:00 p.m. London  

The event will last one hour.