Pin Deal Archives - Tabsite Blog

1,968 Pins from Facebook to Pinterest and counting..

The Ribbon Retreat has been using the TabSite Pin Deal Engagement App with great success on their Facebook Page. With our 1,900 pins in less than 30 days, this company has found a method within their niche to drive more and more traffic to their Facebook Page and ultimately to their e-commerce website.

What is Pin Deal?

The concept of Pin Deal is simple, setup a tab on the company Facebook Page with a promotion. To access the offer, users must “Like” the fan page and then use the integrated Pinterest Pin function to pin a set image to their Pinterest account. Following this the tab loads the deal image for the user and this can link through to the company website or landing page where they can access the deal.

The Ribbon Retreat Pin Deal Case:

1. The Ribbon Retreat setup the Pin to Win tab prominently on their Facebook Page Timeline below the cover image. The image quickly and concisely outlines the free offer.

2. Visitors clicking through to the Pin Deal tab are asked to “Like” the company Facebook page. The simple Like Gate is a image with instructions for the visitor. This is skipped if it is detected the Facebook user is already a fan of the page.

3. Once a fan, the visitor is presented with the deal and instructions image for Pinterest.

4. Upon clicking, the Pin button, the user logs in to their Pinterest account and completes the pin to the personal board of their choice. This box goes away and the Facebook page tab reloads to reveal the offer image.

All this takes merely seconds and the end result is that the visitor has become a fan and accessed the deal. They are also given opportunity to share the deal with others.

What is noteworthy regarding this social sharing is the staggering weight of shares via Facebook compared to other social networks. It is clear that Facebook and Pinterest are mainstays for the audience of The Ribbon Retreat. Knowing this “sweet spot” informs ongoing marketing and assists marketing efforts to continue to know they should be using Facebook and Pinterest as their user base is strong on both.

See the tab on Facebook >> Smart URL link

Interested in Pin Deal or other promotion apps?

Facebook, Page, Pin Deal, PinterestFebruary 18, 2013

Pin Deal:

The Power of Pinterest referral traffic integrated with your Facebook Page in a Promotion Powerhouse from TabSite!

The Lowdown on Pin Deal:
In order to “unlock” a special promotion deal on your Facebook Page, the fan must re-pin the image you specify on Pinterest! After the fan pins the image, they get access to your deal on your Facebook Page tab.

The “Pin Deal” App from TabSite is a great tool for offering a special discount, an e-book download, a savings code, or other promo that spreads virally across the social web because fans need to pin the deal in order to get access themselves. This app uses the power of both Facebook and Pinterest to drive awareness, interaction, and engagement, drawing visitors to your Facebook Page.

The Pin Deal App is available at the TabSIte Platinum Plan level and includes the Promotional Tool feature enabling you to build a call-out to add to your website/blog to drive traffic to the tab!

Get your Pin Deal app from TabSite today! Choose Platinum >

Why Pinterest?

As noted by Social Media Examiner:

Pinterest is the third most popular social network in the U.S. in terms of traffic.
Pinterest has accumulated 14.9 million users as of July 2012.
Pinterest is retaining and engaging users as much as 2-3 times more efficiently than Twitter was at a similar time in its history.
Over 80% of pins are repins, demonstrating the tremendous “virality” at work in the Pinterest community.
Shoppers referred by Pinterest are 10% more likely to make a purchase than visitors who arrive from other social networks, including Facebook and Twitter.

The Pin Deal Engagement App for Facebook Pages offers a tab for your Facebook Page with features including:

Ability to add a introductory image to explain the Fan Page Deal and the steps to access it
Ability to add a Pinterest specific image that is the designated image to be pinned by visitors on Pinterest. This is the image that will appear on Pinterest and so is a great tool to promote your offer and brand “infographic style”. Simply upload this image in the Pin Deal setup area.
Social sharing options are recommended to encourage fans to share your tab. Admins can set the sharing core information for the Share button, +1 and Tweet buttons to strengthen the message from your Page that goes out when fans share the information. The Like, Share, and +1 pull from the Title, Description, and Image fields, and the Tweet text has a counter to help you stay within a 140 character limit.
Like Gate image option for fan gating.
Promotional Tools including area enabling Admins to more easily drive traffic to their tabs from their website or blog by allowing you to upload an image and grab embed code to add to your blog or site. This image call-out will link to the Facebook Page Tab.
An additional Promotional Tool is the Smart Mobile URL generator to use in posts to the Facebook Timeline, Twitter, and on the web that shows a mobile friendly view to mobile viewers while showing the standard view to those on a desktop or PC.
The deal will be a downloadable document or a image you upload for fans to access/print. TabSite gives you the option!
The Pin Deal can have limits on number of people who can access it, and ability to set a time when the deal offer ends. You get to load a “Deal Over” image that would be active at the time you set.

As with all TabSite Engagement Apps, Facebook Page Admins have full language control for customizing to the language of your choice.