2022 will be a big year for web design. For one, the sustained shift to a digital economy means we will see many more sites to add to the existing 1.9+ billion. Similarly, expect a sharp rise in site visits, on average. Unfortunately, this also means more competition. Experts predict that it will take even more effort to get the attention of new users.
One way to get ahead of the competition and appeal to new traffic is to stay on top of web design trends. The good news is you don’t need to break new ground here as Red Web Design has compiled a list of the biggest trends for 2022.
Web Design Trends for 2022
- Dynamic content: Dynamic content shows visitors information that matters to them based on their personal needs, job roles, and stage in the marketing funnel.
- Voice search optimization: At least 70% of consumers will use voice search to shop in 2022. In fact, 30% of all searches could be screenless by the end of the year.
- Accessible web design: Making your website easily accessible for physically challenged users allows you to enter a new market segment with incredible potential.
Check out the Red Website Design guide to learn other top web design trends for 2022. The list is complete with practical examples and pro tips that you can implement right away.
For a fresh web design for business and one capable of increasing visitors and consequently the bottom line, one must know what to do to have a website that results in business success. Keeping up with new trends and statistics on what works best in 2020, one is able to see possible areas to improve web design and ultimately help build a more ideal website for your target audience.
Must-Know Web Design Statistics
48% of users judge a business’ credibility by how its website is designed. 94% of visitors create the first impression of a website based solely on the design of it. Additionally, 38% will leave if your website is not appealing after only the first 0.5 seconds they are on the site. Furthermore, statistics show that a bad user experience turns away 88% of online shoppers. Make sure your web design is appealing and user friendly!
57% of users tend not to recommend a business having a website that is not mobile-friendly. A user-friendly site is so important. With 16 % of users in the United States only accessing the internet through a mobile device, if you don’t have a mobile-friendly site you will lose those customers. 50% of e-commerce is done on a mobile device. Expectations are for this trend to keep increasing. If your business website is not mobile-friendly, this should be a priority as companies with a mobile-first website increased their sales by 68%.
It’s clear that the website’s design does play a crucial role in a business. Make sure your website has an appealing design, is user-friendly, and is mobile-friendly to increase the traffic into your business. Check out more of these web design statistics of 2020 in the infographic below!
Nowadays, people are using their smartphones, tablets, and notebooks as their primary device for browsing the internet. That’s why businesses without a responsive web design will lag behind the competition.
Don’t be one of them! To ensure your website design is responsive (a.k.a, readable on mobile devices), keep in mind the following:
Too much text isn’t easy to read on the small screen of mobile devices. Remove labels and add icons. Icons take less space and convey a lot of meaning.
Many people use data whenever they go online on their mobile devices. It’s more expensive and slower than other connections, so make sure the images on your website are optimized for mobile devices. They should load fast and not eat up too much data.
Start with these two simple things to get your website on the road to responsive web design.
Our thanks goes out to CustomCreatives for this wonderful infographic.