Technology is changing the way people interact with each other. Customers are more informed than they’ve ever been. Many are well researched on a company, its products, competitors, and reputation in the marketplace. This makes crafting a successful sales pitch rather difficult at times. Part of crafting a modern sales pitch is telling a story and using it to connect with potential customers. Use emotional intelligence to connect with customers.

Tell A Story

A good sales pitch tells a story. Remember a customer can get basic information about a product relatively easily. Customers want more than just facts, they want something they can relate to. A good story builds trust and creates an emotional reaction. The story itself doesn’t have to be complex. A hero overcoming adversity and succeeding despite difficulties is a classic story and one that works as a sales pitch.

Connect With Customers

People seek out a product or service because they have a problem that needs to be solved. Part of connecting with customers is framing the sales pitch as a solution for these issues. Focus on the positives a product can bring and show how it can remove negative issues. A good sales pitch presents a company as a problem solver.

Thanks to PureB2B for this great infographic.