Tag Archives: search engine optimization

Qualities of a Good Inbound Marketer

Qualities of a Good Inbound Marketer-infographic-315

Qualities of a Good Inbound Marketer-infographic-315What differentiates a good inbound marketer from a bad one? It all boils down to a set of important traits:

Analytical

To find success in inbound marketing, you need to know learn how to understand data and use it to your advantage. Data is useless if you can’t develop useful strategies from it.

There are several metrics to keep track of, but it’s worth investing time to each. For example, a high unsubscribe and a low open rate mean something. You’re probably sending emails too often, or offering the same deal over and over again. By studying your data, you’ll determine the cause of a badly performing campaign, then think of ways to address the issues.

Resourcefulness

After you’ve identified the problems, it’s time to come up with effective solutions fast. That’s where resourcefulness comes in. With so many things to do and so little time, you need to have the creativity to think on your feet, both to improve your campaigns and to get the scoop on the competition.

You don’t have to do this on your own. You can learn from SEO experts like Moz. Their accumulated knowledge and experience will teach you how to approach and overcome your challenges. And of course, a good inbound marketer is armed with powerful tools.

So are you good, or are you bad?

Our thanks goes to SEOpressor.com for this very informative infographic.

Qualities of a Good Inbound Marketer-infographic1

Infographic: Search Engine Optimization Checklist

search engine optimization

search engine optimization

Search Engine Optimization or SEO is the process and tasks involved in pushing a website up to #1 on the search engine (Google, Bing, Yahoo).

Understand the Details of the Business

For your site to be successful in the search engines, you have to understand the details of the business. It’s easy when you deconstruct the business model to get into the business details. The more you understand your customers POV, the better your site will communicate a message that engages and inspires your potential customers.

Keyword Research

What phrases and words are your customers using to find businesses like yours? To get a quick advantage find out what your competitor’s keywords are. Here’s some great free tools to use:
Google Keyword Planner
Yoast Google Suggest Expander
Google Analytics

Build Targeted Pages

Build pages and/or blog posts with your targeted keywords as the topic.

The Right Keyword Balance

There’s a “balance” to keywords to text in an article/page. 2.5 to 5% of the page content should be keywords. If your keyword density is too low, you won’t rank for it. If your keyword density is too high, Google will penalize you. If you use Yoast SEO, it will give you the keyword to text percentage.

The Right Keyword Position

There are specific places in your article where you keyword should be placed for the most advantage, in the first paragraph as close as can be to the beginning of the sentence. And the very last sentence of the page or article.

Internal and External Links

Link your blog posts together with the pages and relevant blog posts on your site. Google like it when they can crawl around the site and go from page to page to blog post to blog post. The more they can spend time on your site crawling around the more Google likes it.

Link to websites that have a complementary topic to yours. Link to blog posts that will be a value to your readers. By linking to expert articles that back up your assertions and theories, your readers will see you as the go-to expert.

Submit your Website to the Search Engine

Just because your site is live doesn’t mean the search engines will find it. To make sure Google finds your site submit it to https://www.google.com/webmasters/tools/submit-url?continue=/addurl&pli=1. Or just use the Yoast SEO plugin and it will submit your site for you.

Add a Site Map to your Website

Again Yoast SEO plugin saves the day here and will create one automatically or use XML-Sitemaps.com to create the sitemap manually.

Create Content for your Site

Google LOVES new content! Google is an advertising service disguised as a search engine. So serving up the freshest, most relevant content to their users will have their users come back to them time after time. Include links to your content and promote your newest content on social media and in guest posts.

Use an SEO Plugin

I’ve already pointed out the advantages of an SEO plugin for adding a sitemap and submitting your site to the search engine. Yoast SEO is my favorite. But All in One SEO is a close second. By using an SEO plugin, you stack the search engine in your favor with a meta description that compels the searcher to click on your page or article.

Feel free to ask questions about Search Engine Optimization in the comments.

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Images Should Be A Part Of Your SEO And Social Media Strategy

Images Should be a Part of Your SEO and Social Media Strategy

1. send you an email with the info or 2. send it through Facebook Messenger

Are you making sure to include the use of images in your online marketing strategy? Are you aware of the many benefits visual content offers?

There’s more to using images in your marketing plan than simply using or creating pretty pictures as something nice to look at. There are a number of SEO and social media advantages, as well.

Here is a quick summary of the kinds of benefits that come along with including visual content into you online marketing strategy:

  • Images help you engage your audience in ways that text alone cannot.
  • Great visual content can help to attract new readers and gain attention.
  • Images will show up in a Google search when optimized correctly.
  • Images will auto-populate when  webpage is shared.
  • The right picture can trigger an emotional response from your readers, leading to increased conversations and even increased sales.
  • Visual content encourage shares, which in turn increases your reach.

Thank you to Red Website Design for this great infographic.

Images Should be a Part of Your SEO and Social Media Strategy