Nowadays, most people are online, so small businesses will thrive better when they have their own websites. But because of tough competition, having a website isn’t enough — it should be optimized for search engines too for the following reasons:
Small Business Website Facts
1) Google is still the market leader.
Google gets 81% of the global desktop search traffic, which means many people use it as their primary search engine.
2) Searches jumpstart the buying process.
As many as 89% of customers begin the buyer’s journey with search queries, and 80% of them look only at top results.
3) Local business are subject to research.
Around 80% of people look up a business (including local ones) online before even visiting its physical store.
4) Search engines are stronger than social media.
Search results provide thrice as much traffic than posts on social media.
Unfortunately, small businesses are not taking advantage of these facts, as the following numbers indicate:
- Only 17% of small businesses invest in search engine optimization (SEO) and 25% in online marketing.
- Around 71% of small business don’t hire experts; instead, they do their own online marketing, which is not as effective.
- Almost half of small business websites (around 44%) don’t have a responsive website.
Don’t let your small business get left behind. Learn more about SEO for small business websites from this infographic from Milkwhale.
SEO is always changing, so it’s advisable to keep up with the latest trends. For 2018, here are some important factors that influence ranking:
A rank-1 site’s bounce rate is generally 8.7% lower than a rank-10 site’s bounce rate. A low bounce rate means people are staying on the site longer.
Sites with higher ranking have almost six times more backlinks compared to sites with a lower ranking. More backlinks imply the site is seen as an authority within its niche.
Higher CTR translates to higher rankings. A good CTR is proof that a site’s ads are relevant and helpful.
Google favors long-form content (think almost 2000 words) over shorter articles. Informative content without the fluff wins over keyword stuffing, an old and outdated SEO tactic.
Top-ranking sites have an average speed of 1900 ms, which is 17% faster than other sites. People tend to abandon slow sites, resulting in a higher bounce rate.
Websites on the first page of results have at least one image featured on their page. Visual appeal attracts and retains more visitors.
Around 27% of the top 10 search results use HTTP Secure (HTTPS). Security matters to people and search engines.
Who knows what 2019 will bring, but for now, paying attention to these influencing factors will keep your site competitive.
Thanks to our friends at seotribunal.com for this interesting infographic on SEO Stats in 2018!