SEO still matters in 2021, but the rules of the game have changed. You may be falling behind the competition if you’re still making the following common SEO mistakes.
Stuffing with keywords
When SEO was new, content with high keyword density got high rankings in search results. But now, major search engines use algorithms that detect keyword stuffing and penalize sites accordingly. Offer content that’s relevant to your target audience, and not to search robots.
Focusing only on on-site SEO
Your site’s SEO may be excellent, but what about your content’s SEO in other websites? Providing SEO-optimized content should be part of your off-site strategies. It’s not just the backlinks that matter. Your content on other sites can still rank in search engines when done right.
Failing to update consistently
Even the most viral content won’t stay at the top of search results forever. If you want your site to get a high ranking and keep it, make sure to provide high-quality and relevant content on a regular schedule.
Check out 11 more common SEO mistakes you must avoid in the infographic from Red Website Design.
“Technical SEO” is a term many business owners dread. As the name suggests, it involves a lot of technical stuff. For instance, from crawling to indexing to XML sitemaps and everything in between. Many small business owners have never dealt with these processes in the past.
Unfortunately, there’s no escaping technical SEO – because, without good technical SEO, your website is doomed to fail.
Tips and Best Practices
The Blue Ocean Group realizes the challenges associated with technical SEO and has rounded up tips and best practices to make your work easier.
Therefore, You don’t need to handle all the coding and design on your own. You can always find a professional to do it for you. But, it’s critical that you understand what’s going on as it helps you keep your site in the best shape possible and extract maximum benefit from your online presence.
Technical SEO Checklist Highlights
Among other things, the Blue Ocean Guide, which is available in the form of a very easy-to-scan infographic, recommends that you;
- Secure your site with HTTPS
- Develop a robust architecture for your site
- Make your URL structure SEO friendly
- Identify and fix crawling and indexing issues
- Paginate your web pages
- Invest in rich snippets and structured data
Check out the infographic from The Blue Oceans Group to discover how to implement these and several other technical SEO tips and best practices.
An effective link building campaign should be a key priority for every digital marketer. If you can establish and execute a great link campaign, you’re guaranteed not only a better ranking on search engines (especially Google) but also greater visibility. The result? More traffic and leads. Let’s learn about anchor text optimization.
However, your anchor texts must be spot-on for your link building efforts to yield any fruit. You must select the right words, keeping in mind popular search phrases on search engines. Moreover, you need to vary your anchor texts for the best outcome.
Anchor Text Tips
In one of their most popular posts to date, Page Traffic summarizes essential anchor text optimization tips in an easy-to-comprehend infographic.
The post discusses the main types of anchor texts, what makes them great, and the downsides (where applicable). You’ll also learn how to use every kind of anchor text for the highest impact.
For instance, Zero/Basic anchor texts, also known as generic or unoptimized anchor texts, add zero SEO value to your content. Yet, they are very common, perhaps even the most popular for press releases and profile links. Meanwhile, long-tail anchor texts are often overlooked but are some of the most effective at reaching specific consumer segments.
Check out the Page Traffic post to find out what you need to adjust in your link building campaign.
Nowadays, most people are online, so small businesses will thrive better when they have their own websites. But because of tough competition, having a website isn’t enough — it should be optimized for search engines too for the following reasons:
Small Business Website Facts
1) Google is still the market leader.
Google gets 81% of the global desktop search traffic, which means many people use it as their primary search engine.
2) Searches jumpstart the buying process.
As many as 89% of customers begin the buyer’s journey with search queries, and 80% of them look only at top results.
3) Local business are subject to research.
Around 80% of people look up a business (including local ones) online before even visiting its physical store.
4) Search engines are stronger than social media.
Search results provide thrice as much traffic than posts on social media.
Unfortunately, small businesses are not taking advantage of these facts, as the following numbers indicate:
- Only 17% of small businesses invest in search engine optimization (SEO) and 25% in online marketing.
- Around 71% of small business don’t hire experts; instead, they do their own online marketing, which is not as effective.
- Almost half of small business websites (around 44%) don’t have a responsive website.
Don’t let your small business get left behind. Learn more about SEO for small business websites from this infographic from Milkwhale.