Tag Archives: seo

5 Excellent Ways to Improve your Conversion Rate in 2018

5 Excellent Ways to Improve Conversion Rate in 2018-315

5 Excellent Ways to Improve Conversion Rate in 2018-315

As 2018 is already started, it is time to draw plans to grow your business in 2018. And you need new Conversion Rate Optimization Techniques (CRO) for that.

What worked last year may not serve you this year. As Frida Kahlo, the Mexican painter puts it, “Nothing is absolute. Everything changes, everything moves, everything revolves, everything flies and goes away.”

Staying abreast of the times is inevitable. Lest your conversion rate graph will start going north and soon your business will be out of business.

Scary, isn’t it?

Hold your worries. Here is a collection of 5 spectacular tips that will boost your conversion rates in 2018 and beyond.

Be informed beforehand that, even this too shall change. Perhaps in 3 months or 6 months or maybe by 2019. But, for now, they seem to be the trend that will become mainstream in 2018.

#1 Deliver a hyper-personalized shopping experience

Do you know why some shops stand out while the rest struggle to win attention? Personalization is the key they use to stand out from the crowd.

And in the eCommerce industry where 99.99% of the customers do not meet and greet their sellers face to face, personalization is everything. Your online store needs to deliver a personalized experience on all corners.

Accenture’s Pulse Check Study proves that with statistical facts.

  • 56% of consumers more likely to shop at a retailer in-store or online that recognizes them by name
  • 65% of consumers more likely to shop at a retailer in-store or online that knows their purchase history
  • 58% of consumers more likely to buy when a retailer recommends options for them based on their past purchases or preferences
  • 65% of consumers more likely to shop at a retailer in-store or online that sends them relevant and personalized promotions

#2 Help customers reach their choices quicker

People shop online because it is more convenient than shopping at a brick and mortar store. There is no time wasted in traveling to the store, checking out many stores and their limited choices before making a final choice.

Online shopping makes it easy to see all choices in a single window. However, even in online shopping customers get doubtful and curious about the quality of the products they are buying. Doubts about the size, return policy, online payment, shipping and much more make them wary of completing the order. Some customers might even decide to give up on the purchase total.

Your online store can prevent such cart abandonment by helping customers reach their choices quickly. If you can set up an FAQ page for the whole page, or each product if needed, you can save the trouble for customers. And, informed customers quickly convert into paid customers.

In fact, the millennial generation prefers to chat with Artificial Intelligence chatbots to save money, time and effort during while online shopping.

#3 Wide-spread display of User-Generated Content

User-generated content (UGC) comes in the form of customer posted images of the delivery packet, unboxing the product, using the product, first-hand user reviews and so on. While they might seem amateurish in nature, these content go a long way in cementing trust in customer minds.

They also serve another critical purpose, that is search engine optimization. UGC mostly comes with a mix of generic and targeted keywords related to the products. This helps the specific page get more search engine weight than the rest. Also, these reviews are largely user-generated and hence unique and plagiarism free. All of this helps rank the page higher for related search queries.

#4 Show social proof of acceptance

Demonstrating social proof like user ratings, reviews and number of customers who have bought this go a long way in making customers decide faster. It gives them an assurance that they are indeed making a safe decision that many others have already taken.
You can show social proof for your upselling or cross-selling offers in the form of:

  • Customer testimonials
  • Embedded tweets
  • Social sharing
  • Star ratings
  • User statistics
  • Press or social mentions, etc.

See how Amerisleep shows star ratings and count along with product title and price to demonstrate social proof.

5 Excellent Ways to Improve Conversion Rate in 2018-1

#5 Build trust and credibility

Great offers, free shipping, the largest collection of products, etc. help bring customers to the store. But, to make them pay money from their wallets, it is necessary to earn their trust and credibility. Especially in relation to secure processing of transactions, smooth return process, and refunds.

The need of the hour is tightened security measures for your online store that will keep your customers feel at peace when they flash their cards for checkout. To achieve that, you need an SSL certificate that can encrypt all information that is sent and received between your online store and its visitors. Also, you need to establish trust and transparency in the business process so that your brand image grows along with your business.

Closing In

Building an online store is half a battle. Turning it into a highly converting business store is something else. You need to do more than rolling out offers and discounts. You need to master several Conversion Rate Optimization techniques to upkeep the most important metric of your online store – Conversion Rate.

Come 2018, things will change for your online store. It is better to be prepared for what is coming than regret at increasing cart abandonment. These tips that we have outlined will help you improve and sustain your conversion rates in 2018 and beyond.

Focus on delivering a hyper-personalized shopping experience. Guide customers straight to their choices. Use user-generated content to show social proof of purchase. And finally, ensure you build trust and confidentiality through security measures.

All this should drive your conversion rates quicker than before. Have any more tips to drive conversions? Let us know in comments.

Infographic: Search Engine Optimization Checklist

search engine optimization

search engine optimization

Search Engine Optimization or SEO is the process and tasks involved in pushing a website up to #1 on the search engine (Google, Bing, Yahoo).

Understand the Details of the Business

For your site to be successful in the search engines, you have to understand the details of the business. It’s easy when you deconstruct the business model to get into the business details. The more you understand your customers POV, the better your site will communicate a message that engages and inspires your potential customers.

Keyword Research

What phrases and words are your customers using to find businesses like yours? To get a quick advantage find out what your competitor’s keywords are. Here’s some great free tools to use:
Google Keyword Planner
Yoast Google Suggest Expander
Google Analytics

Build Targeted Pages

Build pages and/or blog posts with your targeted keywords as the topic.

The Right Keyword Balance

There’s a “balance” to keywords to text in an article/page. 2.5 to 5% of the page content should be keywords. If your keyword density is too low, you won’t rank for it. If your keyword density is too high, Google will penalize you. If you use Yoast SEO, it will give you the keyword to text percentage.

The Right Keyword Position

There are specific places in your article where you keyword should be placed for the most advantage, in the first paragraph as close as can be to the beginning of the sentence. And the very last sentence of the page or article.

Internal and External Links

Link your blog posts together with the pages and relevant blog posts on your site. Google like it when they can crawl around the site and go from page to page to blog post to blog post. The more they can spend time on your site crawling around the more Google likes it.

Link to websites that have a complementary topic to yours. Link to blog posts that will be a value to your readers. By linking to expert articles that back up your assertions and theories, your readers will see you as the go-to expert.

Submit your Website to the Search Engine

Just because your site is live doesn’t mean the search engines will find it. To make sure Google finds your site submit it to https://www.google.com/webmasters/tools/submit-url?continue=/addurl&pli=1. Or just use the Yoast SEO plugin and it will submit your site for you.

Add a Site Map to your Website

Again Yoast SEO plugin saves the day here and will create one automatically or use XML-Sitemaps.com to create the sitemap manually.

Create Content for your Site

Google LOVES new content! Google is an advertising service disguised as a search engine. So serving up the freshest, most relevant content to their users will have their users come back to them time after time. Include links to your content and promote your newest content on social media and in guest posts.

Use an SEO Plugin

I’ve already pointed out the advantages of an SEO plugin for adding a sitemap and submitting your site to the search engine. Yoast SEO is my favorite. But All in One SEO is a close second. By using an SEO plugin, you stack the search engine in your favor with a meta description that compels the searcher to click on your page or article.

Feel free to ask questions about Search Engine Optimization in the comments.

search engine optimization 1

Images Should Be A Part Of Your SEO And Social Media Strategy

Images Should be a Part of Your SEO and Social Media Strategy

1. send you an email with the info or 2. send it through Facebook Messenger

Are you making sure to include the use of images in your online marketing strategy? Are you aware of the many benefits visual content offers?  You can either use images you create or get stock photos from a source (just be sure to know the rules for using stock photos!).

There’s more to using images in your marketing plan than simply using or creating pretty pictures as something nice to look at. There are a number of SEO and social media advantages, as well.

Here is a quick summary of the kinds of benefits that come along with including visual content into you online marketing strategy:

  • Images help you engage your audience in ways that text alone cannot.
  • Great visual content can help to attract new readers and gain attention.
  • Images will show up in a Google search when optimized correctly.
  • Images will auto-populate when  webpage is shared.
  • The right picture can trigger an emotional response from your readers, leading to increased conversations and even increased sales.
  • Visual content encourage shares, which in turn increases your reach.

Thank you to Red Website Design for this great infographic.

Images Should be a Part of Your SEO and Social Media Strategy