Tag Archives: simplify ecommerce

A Small Business Guide to Shopify [Infographic]

A-Small-Business-Guide-to-Shopify.

A-Small-Business-Guide-to-Shopify.

Real-world shops and services are moving online. The last two years, in particular, have seen millions of SMBs take their services online. Don’t be left behind. Even if you wish to keep an offline store, an online presence is the best way to enter new markets and conveniently reach your customers. It’s also an affordable way to market and carry out branding campaigns. That said, here’s a small business guide to Shopify.

The best part is that Shopify lets you do this without breaking a sweat! A Direct-to-Customer (D2C) subscription service that makes it possible for small businesses to set up websites, receive payments online, and process orders, makes setting up an online store effortless. Shopify even has built-in marketing and analytics tools to grow your business.

How to Set up Shopify

Shopify is very easy to use. Indeed, you can open an account now to begin a 14-day trial. Registration involves submitting an email address, creating a password, and providing a store name. From there, you need to;

  • Fill out your details
  • Add a domain
  • Select a theme
  • Customize your store
  • Setup checkout and shipping
  • Set up payments and taxes
  • Begin adding products

It’s a very straightforward process. Check out the On-Deck infographic for more details on how to set up your account. You’ll also find a few valuable tips in this guide to Shopify to help start your Shopify journey with a bang.

[Infographic] Is Your eCommerce Store Leaking Money?

Is Your eCommerce Store Leaking Money -315

Is Your eCommerce Store Leaking Money -315If it isn’t pulling in the expected profit, then an eCommerce store is like a leaky faucet. Money is leaking out and being wasted. Plug up the leaks by figuring out where the store is underperforming. Is your eCommerce store leaking money?

Here are a couple common places leaks occur in the industry:

Shipping

Nearly 30% of shoppers will leave due to high shipping costs or long delivery times. Improve shipping costs by:

  • Work with vendors and fulfillment companies to negotiate lower shipping costs. The less one pays them, the fewer fees carry over to the customer.

Cart Abandonment

A whopping $18 billion a year is lost due to customers abandoning their carts. Customers leave for a variety of reasons, complicated checkouts, lack of security, and hidden fees. Therefore, you can reduce the abandonment rate by improving user experience.

  • Promote the site’s security and safety
  • Simplify checkout
  • Use analytics to find the points where customers abandon the store

Our thanks to RedStagFulfillment.com for this informative infographic.

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