Tag Archives: small business marketing

How to Use Social Media for Your Small Business [Infographic]

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The world of social media presents numerous opportunities for small businesses. With a potential outreach to over 2 billion people online, your company should take advantage of this marketing channel to attract more customers.

The unfortunate reality is that not enough small businesses are leveraging social media platforms. Only 53% are active, with others claiming that they don’t have enough time, resources, or manpower. You don’t have to spend millions of dollars on marketing to enjoy the benefits of social media. In fact, simple and strategic decisions can help you significantly boost your visibility online.

Here’s how to get started.

Identify your target audience

The biggest mistake many businesses (both small and large) make is to cast their net too widely. Instead of trying to reach everyone at once, a smarter approach is to understand your best customers and reach out to them in a more personal manner.

For example, if you’re looking to attract environmentally conscious buyers, you may begin by targeting Facebook groups (or Twitter hashtags) that focus on environmental awareness and sustainability.

Establish a brand identity

You also need an “online home” where potential customers will find you when they come looking. Start by creating branded social media pages- with your logo clearly displayed on each page. This is a critical way of establishing brand identity and gaining the trust of your customers.

With the above tips, you’ll be on your way to generating high quality leads on social media- without having to spend a fortune.

Thanks to the folks at PostPlanner for this excellent infographic.

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Small Business Guide For Facebook Video Marketing [Infographic]

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Small-Business-Guide-For-Facebook-Video-Marketing-Infographic-315Videos uploaded directly to Facebook get more shares and views than videos uploaded to other platforms (including YouTube), so small business owners like you should use that fact to your favor. But before you start producing videos for Facebook, here are some things to remember:

1. Keep it short

Attention span drops off at the two-minute mark, so your videos shouldn’t go over 120 seconds. If you have more content than you can fit in two minutes, make a series of short clips instead. Bite-sized pieces of content are easier to consume on mobile devices.

2. Add text

Most videos on Facebook are watched without sound because a lot of people’s auto-play settings are in mute mode. Thus, your videos should have text so that people can still enjoy them even without turning on the sound. The hard of hearing will thank you for it, too.

3. Shoot vertically

Landscape may work better on YouTube, but on Facebook, portrait mode is the way to go. Vertical videos work better on mobile devices, so much that they get 50% higher engagement compared to videos shot horizontally. After all, people don’t like turning their phones sideways each time they watch a video.

There are still more things for you to learn about Facebook video marketing, but you’re off to a good start with these three simple tips.

Thanks to TheBusinessBacker.com for this helpful infographic full of tips to make Facebook video marketing easier.

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The Ultimate Guide to Micro-Influencers [Gifographic]

The Ultimate Guide to Micro-Influencers [Gifographic]

The Ultimate Guide to Micro-Influencers [Gifographic]You’ve heard of influencer marketing, and what it can do for your business. But did you know that working with micro-influencers can help your brand get the most bang for your marketing buck?

Working with other types of influencers can also be a cost-effective marketing strategy that delivers high ROI. But micro-influencers provide a unique set of benefits that other influencers cannot. Specifically,  a higher degree of engagement and authenticity. Therefore, micro-influencers are quickly becoming the top choice of many brands and marketers.

Higher Relevancy and Engagement with Micro-Influencers

Micro-influencers are people that have expertise in a certain niche. Some common categories they specialize in include makeup and beauty, gaming and entertainment, technology, fashion, lifestyle, and fitness and health.

Micro-influencers cater to highly specific audiences. Their followers look to them for reliable advice on topics related to their specialties. The people who follow micro-influencers share an interest in that particular niche.

By working with a micro-influencer, you can tap into their highly targeted audience. Which allows you to expand the reach, and relevance of your marketing message.

Additionally, because of their smaller audience sizes, micro-influencers are known to be more engaging, honest, and supportive than top-tier or broad-scale influencers.

In fact, a study conducted by Markerly discovered that the engagement rates of Instagram influencers increased as the number of followers they have decreased. This means that micro-influencers tend to have a higher engagement rate than those with a larger number of followers.

Cost-Effectiveness of Micro-Influencers

Another notable benefit of working with micro-influencers is that it costs much less than working with top influencers or A-list celebrities. Since most micro-influencers charge less than their larger counterparts, they can be a perfect fit for a small business or startup on a tight marketing budget.

For example, an influential blogger with more than 500,000+ blog impressions a month may charge anywhere between $1000 to $5000+ for a single sponsored post. For the same kind of post, a micro-influencer with 10,000 to 50,000 blog impressions a month will generally only charge $175-$250. That is a huge difference in the cost of working with a top influencer as opposed to a micro-influencer.

Based on these benefits, micro-influencers are proving to be ideal for startups, small businesses, and marketers with limited budgets. Working with micro-influencers can help you achieve high levels of engagement with your audience for a minimal cost.

Thanks to our friends, ShaneBarker.com for sharing this interesting gifographic.

The Ultimate Guide to Micro-Influencers-Gifographics

 

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