If your brand’s demographics are younger millennials and Gen Zers, then you should know where to find them and how to get their attention. For now, it’s Snapchat, the most popular multimedia messaging app on mobile. Once you’re there, here are a few things you can do:

Post compelling snaps

Snaps have a 24-hour lifespan, so use that fact to your advantage. You can announce flash sales through snaps, or share limited-time-only promo codes. This kind of content will make people check your snaps more often.

Put faces to your brand

Because Snapchat is for lighthearted fun, use the platform to show people how you and your staff let your hair down. You can share snaps of a hot event’s behind the scenes, or of a crazy day at the office. Be more personable — people on Snapchat love that.

Use a geofilter

Want to attract local customers? Then make your snaps specific to a location, which you can do by adding a customized geofilter. You can use this if you have a physical store that needs more foot traffic. Not to worry, though geofilters for business use are affordable and easy to make.

Thanks, Salesforce for this awesome infographic!