It seems like oversharing is the norm on social media. Many people don’t think twice about giving their personal information and sharing posts about their personal lives. Still, a recent survey by the University of Sydney reveals that a third of people don’t trust social media companies with their data.

Let’s look at the top apps and the corresponding level of trust their users feel:

1) Facebook

About 66% of baby boomers are worried about security risks because they think the platform collects too much information. Users tend to be older, with 40.5 as the average age.

2) TikTok

The majority of TikTok users are between 10 to 29 years old, so the audience skews young. Among them, 36% are not concerned about security risks. But though outnumbered, around 70% of Gen Xers don’t trust TikTok.

3) Instagram

Around 33% of users are aged 25-34. More than half of this millennial user base is wary of the security issues this platform may pose. Note that Facebook owns Instagram.

Twitter, YouTube, and LinkedIn have the highest trust level among the platforms. What does this mean for entrepreneurs? Choose the platform that your target market can trust the most. They tend to engage better if they think their personal information is not in danger.

See more about consumer concerns and why people don’t trust social media companies with their data in this Social Media and Cybersecurity infographic.