Tag Archives: social media best practices

Entrepreneurs and Social Media [Infographic]

Entrepreneurs and Social Media

Entrepreneurs and Social MediaSocial media is a powerful tool which entrepreneurs can use to reach target audiences. But like any tool, you have to wield it wisely to get great results. Here’s how:

Make a social media policy

When your business grows, delegating tasks to others is a necessity. To give your brand a consistent voice, different people handling your social media accounts must have guidelines to follow.

Be careful of what you post

One wrong post can cause damage to your brand’s reputation. Even if you delete it right away, people are quick to take screenshots. Thus, avoid polarizing topics like politics and religion. And proofread more than once!

Follow a schedule

The ideal frequency of your posts depends on your target audiences, so there are no clear rules here. But it’s safe to say that posting once every half hour or once a month is not advisable.

Thanks, BusinessDegrees.uab.edu for this infographic on Entrepreneurs & Social Media.

Entrepreneurs and Social Media-infographic

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Social Media Etiquette [Infographic]

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social_media_etiquette - 315People prefer engaging with other people whether offline or online. If you’re on social media promoting your business, make your brand relatable, not robotic. Here are some tips on social media etiquette to help.

Start a conversation

Ask questions, solicit feedback, gather suggestions, and encourage comments whenever you post something on your timeline. And once you get input from followers, reply as soon as you can. This exchange of ideas can lead to a longer interaction.

Adopt a familiar tone

Sound like a friend, not a salesperson. Your followers will be put off if they feel like you’re doing “in-your-face” marketing. The best approach is to be subtle by giving people the information they want. Then make a quick mention of your products and services as a side note.

When in doubt, strive for balance. Mix up promotional posts with interesting content and you’re good to go.

Thanks to our friends at clarabridge.com for this informative and interesting infographic on social media etiquette.

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