Businesses have to maintain an active social media presence, or else customers will choose their competitors when searching for services or products. However, it can be difficult for a business to determine how often to post on social media.
How Often Businesses Should Post on Facebook
How often a business posts on Facebook depends mainly on how many followers they have. When they have less than 10,000 followers, they should post a single post per day. When it exceeds more than one post, it gets approximately 60 percent fewer clicks per post. For companies with over 10,000 followers, they should post 1 to 2 times per day.
How Often to Post on Twitter
Businesses have to tweet enough to get noticed. To get the highest response rate, companies have to tweet 2 to 5 times per day.
How Often to Post on Instagram
Businesses should post 1 to 2 posts on Instagram per day. However, companies should publish only high-quality content that has value to the audience.
How Often to Post on LinkedIn
LinkedIn advises business owners on how often to post on their network. When businesses post 20 times per month, they can reach 60 percent of their audience.