Tag Archives: social media influencers

12 Benefits of Influencer Marketing that Every Brand Should Know

Benefits-of-Influencer-Marketing-that-Every-Brand-Should-Know.(infographic)

Benefits-of-Influencer-Marketing-that-Every-Brand-Should-Know.(infographic)

Every brand should know the benefits of influencer marketing. The market value for influencer marketing is set to surpass $13.8 billion in 2021. Furthermore, 75% of organizations are keen to leverage influencers to expand their reach and win customers’ hearts this year. This would represent a 50% plus jump over last year’s figure ($6.5 billion). Influencers alone will take home over $3 billion from the marketing campaigns.

So, the big question is – should you jump on the bandwagon? Influencer marketing can be expensive, and you have to be spot-on to generate the desired returns. Would it be worthwhile, nonetheless? The experts say – yes! Here’s why;

1. It boosts brand awareness

Influencer marketing is considered one of the most effective strategies for boosting brand awareness in the digital economy. For example, a single post by an influencer on, say, Instagram, can put your ad or brand in front of millions of new eyes – often in new markets.

2. Boosts credibility and trust

Followers idolize their heroes. Just as foot soldiers follow their leaders to battle, so do social media followers who see celebrities. An endorsement by a celebrity sways the opinions of their followers instantly. It’s the perfect way to earn new customers.

3. It can help you reach your target audience

4. Can increase brand conversions

 5. Boosts SEO performance and search ranking

Check out the America Noize post, which includes a resourceful infographic, to discover seven other benefits of influencer marketing.

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[Infographic] How to Find and Hire Social Media Influencers

Illustration of social media influencers.

Illustration of social media influencers.

Social Media Influencers and marketing are a match made in heaven. Influencers directly engage their audience, making them more relatable — and more effective as an endorser — than an aspirational athlete or movie star. It’s a recipe for success. You just need to find and hire the right influencers for your brand. You can start the process by identifying what you want to achieve and where you want to do it before choosing who you want to work with.

What:

Do you want to raise awareness for an unknown brand? Do you want to strengthen the presence of an already established brand? Decide if you want a targeted reach or a wide reach? Knowing what you want will narrow down your search fast.

Where:

Is your target audience on Facebook, Instagram, or YouTube? What about Twitter or LinkedIn? They may also be in other steadily growing networking services, such as TikTok. Different social media platforms cater to different audiences.

Who:

Have you identified a list of influencers you want to align your brand with? If not, this is the time to look up influencers who are active in the platform you want and whose image can deliver the goal you have in mind.

You’ve ticked your checklist, so what’s next? Learn more about finding and hiring social media influencers in an infographic from Spiralytics, a fast-growing digital marketing company.

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2020 Influencer Marketing Trends [Infographic]

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2020-influencer-marketing-trends-infographic-700

The last few years have seen influencer marketing grow from beginnings to powerful. Social media influencers gain attention through relatable entertaining, sensational, or educational content. Brands yearning for social media attention partner with influencers to build campaigns aimed at raising them to a grander scale and consequently increase conversions. Some of the 2020 influencer marketing trends include:

Adopting a storytelling tactic

By telling a story embodying human challenges, one is able to create an experience resonating with his/her customers. An influencer can help in marketing by showing his/her audiences how a product or service aided in solving a problem he/she faced. Influencers usually share most of their personal lives with their audiences, and when they tell of how a brand fits into their lives, their audiences and potential buyers are able to see real-life proof.

Video content

Influencers utilize a wide range of various video strategies. They engage their followers through how-to-videos, product reviews, and live streams. Such strategies allow influencers to broadcast your product or talk about it while capitalizing on visual appeal. Through using an influencer video content strategy, producers are able to engage consumers and also relay information regarding their brands.

Like various other marketing strategies, influencer marketing continues to evolve. One thing that is likely to beat the odds of time is a trustworthy outside voice. A reputable influencer will see brands drive a greater volume of conversions to their business. One type of influencer is a digital nomad that travels and works and can represent various products or services.

Check out the infographic from Dot Com Infoway to see more trends of influencer marketing in 2020 to generate more conversions.

 

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Influencer Marketing: 6 Types of Influencers

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Influencer-Marketing--6-Types-of-Influencers-700Social media influencers have become a very important part of online marketing and consumer outreach. With audiences often numbering in the six figures and beyond powerful social media influences can drive a large amount of traffic to a company’s website. However, not all social media influencers are the same. Furthermore, a company can’t expect each influencers’ audience to react in the same way. Here is a brief profile of two types of influencers a company may encounter.

The Expert

The Expert favors both video and written content where they can go into detail about their favorite topic. They use of personal expertise and in many cases industry connections to create material that backed by facts and details. They’re considered respectable by their fans and noted as experts in their area of interest. Experts focus on a variety of topics from lifestyle to technology. No matter the topic they’ll approach it with a transparency of facts. As well as a focus on various material items, be it cars, cell phones, or fashion.

The Entertainer

An entertainer favors videos and pictures on their platform. Entertainers are there to entertain with a focus on personal daily activities. Thus their topics typically include pop culture, their personal lives, video games, personal views, and entertainment. As well as other trends as common sources of content. Very individualistic and funny types Entertainers often inspire very loyal fanbases.

Check out this infographic from tobbesocial.de to learn about the different types of influencers.

 

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10 Influencer Marketing Strategies You Should Know [Gifographic]

10-Influencer-Marketing-Strategies-You-Should-Know-j-01_01

10-Influencer-Marketing-Strategies-You-Should-Know-j-01_01Influencers are people who can convince others to buy a product or service because of the number of followers they have.

For an entrepreneur like you, this is great news. You can tap influencers for influencer marketing in order to reach more people. Here’s how:

Takeover

Let your chosen influencers post on your brand’s social media accounts for a limited period of time, from a day to a couple of weeks. It’s a good way to generate fresh content without doing it yourself and to get more followers by the bulk.

Guest posts

If you’re not ready to let someone else take over your brand’s accounts, you can do the next best thing: Get influencers to write guest posts and publish it on your site. Or you can do it the other way around by writing a guest post on their sites.

Freebies

Instead of paying influencers, send them freebies of your products or services instead. In return, ask them to make reviews and publish them on their own accounts. This arrangement is called an exchange deal (or ex-deal for short).

These are just a few strategies you can use when partnering with influencers. Other techniques may work better depending on the kind of campaigns you’re running and the goals you’re targeting.

Our hat is off to Grin.co for this gifographic.

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