Tag Archives: social media marketing infographic

TikTok’s 2021 Holiday Guide [Infographic]

With about 1 billion users each month, TikTok is undeniably a social media giant not only for users (aka TikTokers) but also for businesses. Around 84% of TikTokers plan to shop at online retailers and brand websites and 2 out of 3 TikTokers plan to spend more than $200 on gifts! As many as 77% of TikTokers said they bought a product they saw on TikTok. Around 39% said they discovered on TikTok a few brands they had never heard of before. Your business is missing out if you haven’t been advertising on the platform.

But it’s better late than never to start on TikTok especially with the holiday season just around the corner. In fact, you may just be in time because TikTok released their 2021 Holiday Guide for businesses. This guide covers important dates, usage statistics, and an overview calendar to help you start planning.

The TikTok’s Holiday Guide Opportunities

TikTok users are already thinking about gifts for the coming holiday season. 57% begin to start searching for gifts from June to October, while 62% of those are likely to shop for this holiday season at least two months in advance!

Key holidays

Nov 19 marks the start of the holiday shopping season, with special attention to Nov 26 (Black Friday) and Nov 29 (Cyber Monday). It’s the time when people are ready to spend, so it’s best that your business is on TikTokers’ radar.

Niche holidays

Holidays such as Oct 31 (Halloween) and Diwali (Nov 4) may not be associated with shopping, but you can produce marketing content for your business that’s related to such holidays to stand out.

It’s a good idea to go through the rest of TikTok’s Holiday Guide for 2021 and start planning as now.

Holiday Online Marketing, social media marketing infographic, TikTok tipsNovember 12, 2021

6 Ways to Get More Social Media Traffic [Infographic]

Getting more social media traffic to your website is critical for your digital marketing goals. For one, it is the ultimate evidence that your social media marketing efforts are paying off. Secondly, it allows you to make actual sales. Once your social fans are coming to your site, chances of conversion are much higher. Finally, social media traffic is vital for SEO. It can help you climb up the search rankings.

6 Quick Tips to Boost Traffic

Red Website Design has identified six quick tips to help you send more social media users to your website. In a nutshell, you need to;

Consider pinned posts on social media networks
Encourage employees to share content on their social pages
Add your website links to social bookmarking sites
Turn your social media cover page images into CTAs
Add CTAs to every link you share
Answer questions on social Q&A sites

All of these are simple tips that don’t cost a dime to implement. But, they are incredibly effective. According to a recent Buffer study, pinned posts alone can boost click-through rates by as much as 20% on Facebook. The numbers are even higher for Twitter, where you can generate up to 10x more traffic from pinned posts. Check out Red’s infographic to learn how to implement each of the tips.

increase website traffic, social media marketing infographic, social media tipsOctober 2, 2020

Astonishing TikTok Statistics and Figures you Need to Know [Infographic]

TikTok has spread to over 150 countries amassing over a billion users. For brands targeting an audience between the ages of 13 to 30 years, then TikTok could be an ideal platform. Some astonishing TikTok statistics include the following:

Top 5 most popular free app

TikTok has been downloaded more than 2 billion times worldwide. In the 1st quarter of 2020, the app had been downloaded 315 million times, which is the best quarter by any mobile app.

Available in 154 countries

TikTok is currently available in more than 150 countries. According to Apptrace, TikTok is available in 141 countries as TikTok – Make Your Day, however, 13 other countries show TikTok- Global video Community, thus bringing the total number of countries to 154. The app ranks as the number one app in 25 of these countries.

800 million active users worldwide

Since 2018, TikTok has grown rapidly in popularity increasing its active user base to more than 800 million users.

39 languages

With its spread across the globe, TikTok has officially been made available in 39 languages. It is possible for users to change to their desired language whenever they feel like it.

With the ever-increasing popularity of TikTok, which is now spreading to all ages, it will be ideal for one to market his/her product using the app. Check out the infographic below to learn more about how producers can showcase their brands on TikTok.

social media marketing infographic, social media trends, TikTok statsJuly 24, 2020

[Infographic] Why You Should Build a Digital Community

The internet is increasingly playing a big role in the buyer decision process. So it makes sense that businesses — especially small- and- medium-sized enterprises (SMEs) — build a digital community on social media. A smart way to reach their target audience.

Emails and websites are still great marketing tools, but social media is now the top driver for relationship building and brand engagement. In fact, it’s effective twice as much as emails and four times as much as websites.

But aside from that, there are other compelling reasons why building digital communities are necessary, such as:

Brand awareness

With more and more people going online, you can increase awareness for the presence of your brands as well as the needs your businesses can address. It’s a great way to seek out potential customers and stay in touch with existing ones.

Learning opportunity

Making people engage with your brand takes much more than in-your-face marketing. You should offer them something they’ll want, such as a platform where they can communicate with other people who have the same interest in your brand and the niche it’s in.

You can find the rest in Digital Community: Why It Is Important For Small Businesses?, an infographic provided by the team behind DesignMantic. In light of the COVID19 pandemic, connecting with customers online is a more important endeavor than ever before.

https://visual.ly/community/Infographics/social-media/digital-community-why-it-important-small-businesses

social media brand marketing, social media marketing infographic, social media strategiesMay 22, 2020

How To Use Social Media To Market Your Event [Infographic]

An increasing proportion of marketers are turning to social media to advance their event marketing campaigns. Among other things, social media gives you a vast audience. Facebook, for instance, currently boasts at least 1.5 billion daily users, with the likes of Instagram and Twitter, also very popular among digital consumers. This gives marketers an incredible platform for event marketing using social media.

The question, however, is how to execute a successful event marketing campaign on social media. Everyone can post event updates on Facebook, Instagram, and Snapchat. However, how do you cut through the noise, get the necessary attention, and convince as many people as possible to attend your event?

Market Your Event Using Social Media

We recommend that you consider the TotalEvent Resources guide. The guide outlines all the critical steps you must follow. For instance, from planning to ticket sales drives and even ways to utilize the various social networks for maximum exposure.

In the planning phase, for instance, you need personas to help identify your target audience. Creating personas will allow you to run a focused campaign. Your messages will target a specific audience. Rather than attempt to win over every social media user. More importantly, the messages will be targeted to particular social media networks.

Check out the rest of the guide from TotalEvent Resources to learn how to use social media to market your event.

event marketing, event marketing with social media, social media marketing infographicApril 24, 2020

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