Tag Archives: social media marketing infographic

Ultimate Cheat Sheet for LinkedIn Ad Types

ultimate-cheatsheet-for-LinkedIn-Ad-Types

ultimate-cheatsheet-for-LinkedIn-Ad-Types

With more than 610 million registered users and over 303 million active monthly users, LinkedIn is the largest professional networking platform globally. It is also in the top five for the most popular networking sites (including social networks). At least 40% of the monthly users log into their accounts once a day. If you are looking to reach a professional audience, LinkedIn advertising might be the right solution for your business. This cheat sheet for LinkedIn Ad types can help you with marketing on LinkedIn.

These stats make LinkedIn a formidable marketing platform for shrewd businesses. Better still, about 21% of all professionals, 57% of companies, and up to 92% of Fortune 500 companies have a presence on the network. It means, especially for B2Bs, that your next customer could be on LinkedIn.

Get Through the Door with Targeted Ad Types

If you’re wondering where to begin your LinkedIn marketing campaign, the platform’s ads would be a great place. At least 26% of social media marketers use LinkedIn Ads, 58% of whom say that the ads deliver much better value compared to other social media ads.

But, you must use the right ad types!

Cheat Sheet for LinkedIn Ad Types

Fortunately, TechWyse has created a detailed infographic guide on LinkedIn Ad types to help you get started with your campaign. Among others, the guide looks at and discusses best practices for;

  • LinkedIn Sponsored Ads
  • LinkedIn Sponsored InMail Ads
  • LinkedIn Dynamic Ads
  • LinkedIn Text Ads

Check out this cheat sheet for LinkedIn Ad types to learn creative ways to generate more traffic, leads, and customers from your LinkedIn marketing campaign.

Social Media Marketing Tips to Maximize ROI [Infographic]

Social-Media-Marketing-Tips-to-Maximize-ROI-Infographic

Social-Media-Marketing-Tips-to-Maximize-ROI-InfographicThe importance of social media as a marketing strategy for your business goes beyond improving site traffic. With social media, you have a good chance of establishing committed brand advocates, driving sales and leads, and eventually turning your business into a huge success.

With social ROI, you get a good understanding of your position, destination, and where you should be headed if you are to succeed. The following social media marketing tips will give you a better chance of maximizing your ROI.

Make a Plan

The first step in achieving social media marketing success is identifying opportunities and planning on what should be done. You need to answer the following questions when developing a plan:

  • What do you want to achieve?
  • Who is your target audience?
  • Which are the most viable social media platforms?

Take Action

After making a plan with all the considerations in place, the next step is to implement the plan. You will need to exploit the opportunities observed in the plan and to align your efforts with a specific target market and goal in mind. You also need to use specific social media platforms, observed in the first step, to implement your plan. The aim of this stage is to generate a high return on investment through a formidable social media campaign.

Make Checks and Balances

To avoid making the same mistakes in your marketing campaign and improve as you move forward, you need to measure your progress as you move along.

You should pay attention to your KPIs and determine whether your original plan worked. Additionally, when you measure your results, you will be able to spot problematic spots of the process and avoid them in the future.

Wrapping It Up

Social media marketing is a crucial tool for success in any business industry. With the right approach, social media can help you increase your ROI and improve your business tremendously. The key to maximizing social media for your business success lies in: planning, taking the required action, and making the necessary checks and balances. The guidelines above are not comprehensive. However, they give you an idea of how to implement a formidable social media marketing strategy.

14 Social Media Posts to Spark Engagement

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14-Social-Media-Posts-to-Spark-Engagement-700

Social media has grown to be a popular platform that has been embraced by businesses for purposes of marketing as well as brand growth. If used in the right way, social media can cause a domino effect that can enhance brand awareness and boost conversions leading to improved profits of a business. In order to remain competitive, promoting your brand on social media becomes really important. Try out these social media posts to spark engagement.

Talk about your brand

Creating and publishing content onto the news feed is a perfect way of letting potential targets know about available products. Supposing one does not have followers, he or she can join social media groups or start one.

Repost other people’s content

Potential customers may need particular information that a person may not be having. One should never shy from reposting content from other people; this will make his or her newsfeed full of information and will attract followers.

Show your personal side

Giving people a glimpse of one’s personal life or behind the scenes of the company tend to make more followers get a connection with the marketer at a personal level.

Be entertaining

Making jokes, funny stories, memes and sharing humorous clips help in grabbing attention in addition to encouraging followers to always check on the social media user conversations.

Thanks to the folks at SocialMediaToday for this interesting infographic on social media posts to spark engagement. 

[Infographic]How to Write the Best Social Media Posts

[Infographic]How to Write the Best Social Media Posts-700

[Infographic]How to Write the Best Social Media Posts-700Many marketers still don’t get the maximum reward for their social media endeavors because they don’t create posts right. A lot of marketers, for instance, include as many hashtags and emojis in a post as they wish, not realizing that there are guidelines around these elements.

If you want more engagement (likes, shares, comments, and follows), you need to start following industry best practices.

Luckily, CoSchedule has done the hard work for you. The company has analyzed more than 6,399,322 messages from 11 expert studies to determine what a great social media post looks like. Better still, they’ve done this for all the major social media networks, including Facebook, YouTube, Twitter, Instagram, and Google Plus.

Best Social Media Post Findings

The first thing you learn from the findings (which are presented in the form of an infographic) is that many marketers are possibly using too many hashtags, even where none are required. According to the report, Facebook posts, for instance, don’t need hashtags. If you’re including hashtags in your Facebook posts, you’re doing your marketing wrong. Instead of hashtags, focus on finding great emojis. More importantly, you need just one emoji per Facebook post.

Check out the infographic from CoSchedule to learn more about how to best use hashtags and emojis in your social media posts. You’ll also discover the best post length for your favorite social media networks!

Why Social Media Marketing is Essential

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Why-Social-Media-Marketing-is-Essential-1One fact about businesses today is that they need a social media presence. Whether big or small, learn why social media is essential to be part of a business’ marketing strategy. Social platforms help a company connect with its customers, increase awareness of their brands, and boost leads and sales. With over three billion people using social media, it’s not a passing trend. Here are a few reasons why social media marketing is essential.

4 Benefits of Social Media

  • Cost-effective

    Social media is possibly the most cost-effective marketing strategy. Signing up and creating an account is free on almost all social media platforms. This marketing strategy is cost-effective and helps businesses attain a higher ROI.

  • Show Authenticity

    Social media provides businesses with a platform where they can show their brand voice. Additionally, they’re able to improve their brand’s personality.

  • Better Customer Satisfaction

    Customers appreciate modified replies by businesses rather than computerized messages. Businesses that value their customers can compose personal messages which are perceived in a positive light.

  • Enhances SEO Rankings

    Social media is one of the factors used in calculating rankings. Today, optimizing a website isn’t enough. Furthermore, for a business to secure a successful ranking, it has to share content on social media.

To summarize, there is no doubt that social media marketing has several benefits. By updating the right social media marketing strategies, businesses can increase traffic and improve brand loyalty. To learn more, check out the infographic below from the good folks at PRDaily.