Tag Archives: social media marketing infographic

139 Facts About Instagram

139 Facts About Instagram-315

139 Facts About Instagram-315Instagram now has 500 million daily and 800 million monthly active users. With such a wide reach, the biggest photo-sharing app is one of the most influential in the social media scene. This makes Instagram a powerful tools marketers can use to reach their target audiences. But before you start, here are some things you need to know about its demographics:

Geography

Instagram has an international appeal. More than 80% of Instagram users live outside the United States. But even if your main audience is in the country, it’s still good to use the app for marketing. As many as 55% of 18- to 29-year-olds in the US are users, double the number than it was in 2012.

Gender

More women are on Instagram than men. Only 21% of male internet users are on Instagram — a smaller statistic compared to 31% of female internet users. It’s not surprising why there are a lot of products that are geared to women (like cosmetics and fashion) can be found on Instagram.

Economic status

Instagram users are mostly middle to upper class. Earners of $50,000 to $74,999 a year make up 30% of the users, while earners of $30,000 to $49,999 a year make up 27%. Earners of than $75000 annually make up 26%. Interestingly, earners of less than $30,000 annually also make up 26%.

WebsiteBuilder.org is the source of this wonderful infographic. Thank you!

Instagram Facts You Should KnowInstagram Facts You Should KnowInstagram Facts You Should Know Instagram Facts You Should Know Instagram Facts You Should Know Instagram Facts You Should Know Instagram Facts You Should Know Instagram Facts You Should Know Instagram Facts You Should Know

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Entrepreneurs and Social Media [Infographic]

Entrepreneurs and Social Media

Entrepreneurs and Social MediaSocial media is a powerful tool which entrepreneurs can use to reach target audiences. But like any tool, you have to wield it wisely to get great results. Here’s how:

Make a social media policy

When your business grows, delegating tasks to others is a necessity. To give your brand a consistent voice, different people handling your social media accounts must have guidelines to follow.

Be careful of what you post

One wrong post can cause damage to your brand’s reputation. Even if you delete it right away, people are quick to take screenshots. Thus, avoid polarizing topics like politics and religion. And proofread more than once!

Follow a schedule

The ideal frequency of your posts depends on your target audiences, so there are no clear rules here. But it’s safe to say that posting once every half hour or once a month is not advisable.

Thanks, BusinessDegrees.uab.edu for this infographic on Entrepreneurs & Social Media.

Entrepreneurs and Social Media-infographic

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Social Media Facts [Infographic]

social media facts infographic

social media facts infographic

This 2017, it’s time to ramp up your social media use to widen your reach. But before you do that, here are some statistics you can make them work to your advantage:

  • Social media penetration rates are growing fast around the world. North America is at 59%, South America is at 50%, West Europe and East Asia are at 48%, and East Europe and Oceania are at 45%. If your target markets are in these regions, you have a good chance of connecting with them through social media.
  • This fast-growing global penetration rate is closely tied with social media addiction. Instead of reading the paper or watching the news, up to 85% of users get their news from Twitter and Facebook. 28% of users check their Twitter feeds before getting up. 18% can’t go a few hours without checking Facebook.

Thanks to our friends over at Skilled.co for this great infographic.


Presented by Skilled.co