Tag Archives: social media marketing infographic

How to Use Social Media for Your Small Business [Infographic]

How-to-Use-Social-Media-for-Your-Small-Business-700

How-to-Use-Social-Media-for-Your-Small-Business-700

The world of social media presents numerous opportunities for small businesses. With a potential outreach to over 2 billion people online, your company should take advantage of this marketing channel to attract more customers.

The unfortunate reality is that not enough small businesses are leveraging social media platforms. Only 53% are active, with others claiming that they don’t have enough time, resources, or manpower. You don’t have to spend millions of dollars on marketing to enjoy the benefits of social media. In fact, simple and strategic decisions can help you significantly boost your visibility online.

Here’s how to get started.

Identify your target audience

The biggest mistake many businesses (both small and large) make is to cast their net too widely. Instead of trying to reach everyone at once, a smarter approach is to understand your best customers and reach out to them in a more personal manner.

For example, if you’re looking to attract environmentally conscious buyers, you may begin by targeting Facebook groups (or Twitter hashtags) that focus on environmental awareness and sustainability.

Establish a brand identity

You also need an “online home” where potential customers will find you when they come looking. Start by creating branded social media pages- with your logo clearly displayed on each page. This is a critical way of establishing brand identity and gaining the trust of your customers.

With the above tips, you’ll be on your way to generating high quality leads on social media- without having to spend a fortune.

Thanks to the folks at PostPlanner for this excellent infographic.

Social Audience Guide [Infographic]

Social-Audience-Guide-[Infographic]-700

Social-Audience-Guide-[Infographic]-700

Social media has become a multi-billion dollar industry and there are more people using it than ever! Any business that wants to succeed needs to have active engagement on social media.

One of the fastest growing segments of social media isn’t text-based but picture based. Instagram and Pinterest focus on the visual element and offer a very engaged audience for companies to reach out to. Despite both being focused on images each has slightly different user bases making each unique.

Instagram

With 800 million monthly users, Instagram is a platform in touch with the younger generations. 59% percent of Instagram’s user base is between the ages of 18 and 29.

Notably, 54% of teenage users say Instagram is the best place to learn about new products. Additionally, Instagram is popular on mobile devices with 91 million mobile users per month versus 21 million on the desktop.

Pinterest

By comparison, Pinterest has 200 million monthly users, however, offers a different market segment. Among Pinterest users, 60% have children under the age of five and 66% of women between the ages of 25 and 54 use the platform.

Among millennial users, 80% say Pinterest helps them find things they’ll want to purchase. Much like Instagram, Pinterest sees most of its use on mobile with 70 million compared to 27 million on the desktop.

Check out the rest of the stats below! Thank you to Spredfast for this helpful infographic.

Social-Audience-Guide-[Infographic]-700

Social-Audience-Guide-infographic-fbSocial-Audience-Guide-infographic-insSocial-Audience-Guide-infographic-pnSocial-Audience-Guide-infographic-li
Social-Audience-Guide-infographic-twSocial-Audience-Guide-infographic-ytSocial-Audience-Guide-infographic-scSocial-Audience-Guide-infographic-industry

Create Your Own Fairytale Ending on Instagram [Infographic]

Create-Your-Own-Fairytale-Ending-on-Instagram-Infographic-315

Create-Your-Own-Fairytale-Ending-on-Instagram-Infographic-315Instagram – home to over a billion eager minds, ravenous for new content. It’s a great marketing base for your business if you approach it properly. Unfortunately, the secret is out, though. Every marketer worth their salt, and some who are not is busy establishing a presence on the platform.

Which means that while there are a lot of users that you might be able to reach, there are also a lot of others on the site trying to get their attention as well. According to top digital marketers, if you want to stand out, you need to get really creative.

Instagram Stories

And that’s where Instagram Stories can come in extremely handy. Initially developed as a fun way for users to put out content, this feature has morphed into a powerful brand-building and sales tool. It’s ideal because it’s versatile, easy to use and, best of all, each Story gets taken down after a day.

All of which makes it the perfect tool when you want to try out different approaches and see which ones work best with your target audience. And when you do happen upon that killer campaign, you can save it under your page highlights so that it doesn’t get dropped off your page as normal.

What kinds of videos can you post? The sky is the limit. Just check out the infographic below, crafted by 99 FIrms, and you will see that there are many different ways to approach this. And these are only a small portion of the case studies that exist. Which of these would work for your business?

How do you know what the right approach is?

That’s where it becomes imperative to know your target audience as well as possible. The better you understand who you are selling to, the easier it will be to create a campaign that will work for them.

Above all else, make sure that it adds value to those watching it. When deciding what you will add, think about what the audience will get out of it first and foremost. If you can get this aspect right, you’ll easily build a legion of loyal fans.

Create-Your-Own-Fairytale-Ending-on-Instagram-Infographic-B_02 Create-Your-Own-Fairytale-Ending-on-Instagram-Infographic-B_04

139 Facts About Instagram

139 Facts About Instagram-315

139 Facts About Instagram-315Instagram now has 500 million daily and 800 million monthly active users. With such a wide reach, the biggest photo-sharing app is one of the most influential in the social media scene. This makes Instagram a powerful tools marketers can use to reach their target audiences. But before you start, here are some things you need to know about its demographics:

Geography

Instagram has an international appeal. More than 80% of Instagram users live outside the United States. But even if your main audience is in the country, it’s still good to use the app for marketing. As many as 55% of 18- to 29-year-olds in the US are users, double the number than it was in 2012.

Gender

More women are on Instagram than men. Only 21% of male internet users are on Instagram — a smaller statistic compared to 31% of female internet users. It’s not surprising why there are a lot of products that are geared to women (like cosmetics and fashion) can be found on Instagram.

Economic status

Instagram users are mostly middle to upper class. Earners of $50,000 to $74,999 a year make up 30% of the users, while earners of $30,000 to $49,999 a year make up 27%. Earners of than $75000 annually make up 26%. Interestingly, earners of less than $30,000 annually also make up 26%.

WebsiteBuilder.org is the source of this wonderful infographic. Thank you!

Instagram Facts You Should KnowInstagram Facts You Should KnowInstagram Facts You Should Know Instagram Facts You Should Know Instagram Facts You Should Know Instagram Facts You Should Know Instagram Facts You Should Know Instagram Facts You Should Know Instagram Facts You Should Know

Save

Save

Entrepreneurs and Social Media [Infographic]

Entrepreneurs and Social Media

Entrepreneurs and Social MediaSocial media is a powerful tool which entrepreneurs can use to reach target audiences. But like any tool, you have to wield it wisely to get great results. Here’s how:

Make a social media policy

When your business grows, delegating tasks to others is a necessity. To give your brand a consistent voice, different people handling your social media accounts must have guidelines to follow.

Be careful of what you post

One wrong post can cause damage to your brand’s reputation. Even if you delete it right away, people are quick to take screenshots. Thus, avoid polarizing topics like politics and religion. And proofread more than once!

Follow a schedule

The ideal frequency of your posts depends on your target audiences, so there are no clear rules here. But it’s safe to say that posting once every half hour or once a month is not advisable.

Thanks, BusinessDegrees.uab.edu for this infographic on Entrepreneurs & Social Media.

Entrepreneurs and Social Media-infographic

Save

Save

Save