social media marketing tips Archives

The social media buzz has pushed nearly every business to social networks lately. According to multiple sources, including HubSpot, at least 71% of small and medium-sized businesses have a social media presence. Statista puts the number at 91.9% for businesses with 100+ employees. Here are ways your business can use social proof on your ecommerce website and increase sales.

Unfortunately, although many SMBs report significant benefits from their social media presence, the majority are yet to maximize social media marketing ROI. For instance, according to Social Media Today, only about 24% of SMBs report a positive ROI on Facebook. It’s incredibly disappointing for a platform with so much potential.

Tips and Ideas for using Social Proof on Your Ecommerce Website

To this end, Red Web Design has rounded up 25 ways to use social proof to help small and medium-sized enterprises get more out of social media marketing campaigns. The tips include:

Tapping into celebrity moments. Celebrities and well-known industry experts can help you get the spotlight on social media – even if for a few days.
Leveraging media mentions. Magazine features, unsolicited reviews, and TV segments are just a few media mentions that can help drive social media performance.
Adding trust seals. Trust seals are critical for conversions. For instance, adding a Verisign trust seal on your checkout pages can increase conversions by 42%.

Check out the Red Website Design infographic to find out 22 other ways to boost social media ROI.

social media best practices, social media marketing tips, social media roiAugust 6, 2021

The importance of social media as a marketing strategy for your business goes beyond improving site traffic. With social media, you have a good chance of establishing committed brand advocates, driving sales and leads, and eventually turning your business into a huge success.

With social ROI, you get a good understanding of your position, destination, and where you should be headed if you are to succeed. The following social media marketing tips will give you a better chance of maximizing your ROI.

Make a Plan

The first step in achieving social media marketing success is identifying opportunities and planning on what should be done. You need to answer the following questions when developing a plan:

What do you want to achieve?
Who is your target audience?
Which are the most viable social media platforms?

Take Action

After making a plan with all the considerations in place, the next step is to implement the plan. You will need to exploit the opportunities observed in the plan and to align your efforts with a specific target market and goal in mind. You also need to use specific social media platforms, observed in the first step, to implement your plan. The aim of this stage is to generate a high return on investment through a formidable social media campaign.

Make Checks and Balances

To avoid making the same mistakes in your marketing campaign and improve as you move forward, you need to measure your progress as you move along.

You should pay attention to your KPIs and determine whether your original plan worked. Additionally, when you measure your results, you will be able to spot problematic spots of the process and avoid them in the future.

Wrapping It Up

Social media marketing is a crucial tool for success in any business industry. With the right approach, social media can help you increase your ROI and improve your business tremendously. The key to maximizing social media for your business success lies in: planning, taking the required action, and making the necessary checks and balances. The guidelines above are not comprehensive. However, they give you an idea of how to implement a formidable social media marketing strategy.

social media marketing infographic, social media marketing tips, social media roiJanuary 24, 2020