Tag Archives: social media strategies

[Infographic] Why You Should Build a Digital Community

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The internet is increasingly playing a big role in the buyer decision process. So it makes sense that businesses — especially small- and- medium-sized enterprises (SMEs) — build a digital community on social media. A smart way to reach their target audience.

Emails and websites are still great marketing tools, but social media is now the top driver for relationship building and brand engagement. In fact, it’s effective twice as much as emails and four times as much as websites.

But aside from that, there are other compelling reasons why building digital communities are necessary, such as:

Brand awareness

With more and more people going online, you can increase awareness for the presence of your brands as well as the needs your businesses can address. It’s a great way to seek out potential customers and stay in touch with existing ones.

Learning opportunity

Making people engage with your brand takes much more than in-your-face marketing. You should offer them something they’ll want, such as a platform where they can communicate with other people who have the same interest in your brand and the niche it’s in.

You can find the rest in Digital Community: Why It Is Important For Small Businesses?, an infographic provided by the team behind DesignMantic. In light of the COVID19 pandemic, connecting with customers online is a more important endeavor than ever before.

https://visual.ly/community/Infographics/social-media/digital-community-why-it-important-small-businesses

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Why Social Media Marketing is Essential

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Why-Social-Media-Marketing-is-Essential-1One fact about businesses today is that they need a social media presence. Whether big or small, learn why social media is essential to be part of a business’ marketing strategy. Social platforms help a company connect with its customers, increase awareness of their brands, and boost leads and sales. With over three billion people using social media, it’s not a passing trend. Here are a few reasons why social media marketing is essential.

4 Benefits of Social Media

  • Cost-effective

    Social media is possibly the most cost-effective marketing strategy. Signing up and creating an account is free on almost all social media platforms. This marketing strategy is cost-effective and helps businesses attain a higher ROI.

  • Show Authenticity

    Social media provides businesses with a platform where they can show their brand voice. Additionally, they’re able to improve their brand’s personality.

  • Better Customer Satisfaction

    Customers appreciate modified replies by businesses rather than computerized messages. Businesses that value their customers can compose personal messages which are perceived in a positive light.

  • Enhances SEO Rankings

    Social media is one of the factors used in calculating rankings. Today, optimizing a website isn’t enough. Furthermore, for a business to secure a successful ranking, it has to share content on social media.

To summarize, there is no doubt that social media marketing has several benefits. By updating the right social media marketing strategies, businesses can increase traffic and improve brand loyalty. To learn more, check out the infographic below from the good folks at PRDaily.

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Get the Right Type of Facebook Fans [Infographic]

7 Questions to Get the Right Type of Facebook Fans - 315

7 Questions to Get the Right Type of Facebook Fans - 315Quality is more important than quantity when it comes to Facebook fans. Ask yourself these 7 questions so you can attract and get the right type of Facebook fans. You’ll  improve the quality of your fans and increase leads and sales.

1. What are your business goals?

Do you want to expand, promote new lines, have fun?

2. Who is your target audience?

You must know the demographics of who buys your product.

3. How does your audience behave online?

Where do they hang out, what do they enjoy, etc?

4. How can you help your audience?

What problems can you solve, necessary services can you provide?

5. How do you communicate with your audience?

Know how and where your consumers talk about business.

6. What makes you different?

How do you differ from your competition?

7. What do you have to offer?

Create trust by offering something for free that can help your consumers.
Here’s my latest infographic inspired by my blog post on PostPlanner.com.
Thanks to the team at www.Visme.co for their great infographic tools and for creating this beautiful infographic for me.

7 Questions to Get the Right Type of Facebook Fans

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How To Be More Productive on Social Media

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Reaching an audience through social media should be quick, entertaining, and fun.

Here are some tips to stay on top of social media and trending content:

  • Checking Twitter, Facebook, and Google Trends for trending topics related to your market and using that topic to create a post.
  • Making sure the post is proofread and accurate.
  • Submitting the post and staying active with the response it receives.

After the content is posted:

Study the analytics from your posts, and ask questions like:

  • What audiences did it reach?
  • What as the age range?
  • What was the gender?
  • What was the geographic response?

Capitalize on topics that were effective and ditch ones that did not create any buzz.
Most importantly, refine your posts over time.

Audiences will show what they liked and didn’t like, along with what’s working and what’s not.

The more successful the posts, the more the social network grows and that leads to more exposure for the brand.

Check out the infographic on Quicksprout to find out how to be more productive on social media.

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Are you Setup for Marketing Success? 10 True or False Questions to Help You Find Out

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As a business owner it is very important to take a good long look at what is going on in your business.  As you know having customers, clients and patients are the lifeblood of your business.  So, the marketing aspect of your business needs to be constantly improving.

So, I’ve put together 10 true and false statements that will help you understand if you are on the road to business success, struggle or failure in today’s new economy, our new world of social media, and online marketing.

This is meant to help you get clear and see where you need to improve your consistency or get real with yourself and realistically understand if you have the hours in the day to handle all that is required.

The days of popping an ad in the paper or in the yellow pages is over and it’s time that business owners, the ones that want to succeed for the long haul, get serious about what they want.

So, take a moment and see which of these statements are true or false for you and your business?

10 True or False Questions to Guide Your Digital Marketing

1.  I have my client’s emails in an email campaign manager like Mail Chimp, Aweber, icontact, etc.  Either my staff or myself actively update this list.

True or False

2.  I currently have a blog and either my staff or I write/post a blog once a week, which is sent to my email list and posted on all my social media profiles.

True or False

3.  Either my staff or I email my clients or potential clients great content on a regular and consistent basis.  (I also receive either written or verbal responses from patients, clients or fans that this information is helpful.)

True or False

4.  I have social media business profiles and either my staff or I actively post engaging content and status updates multiple times per day.

True or False

5.  I understand how to and actively place successful Facebook ads for my business each week.

True or False

6.  I currently have a landing page or squeeze page that shares a free e-book or report that specializes my expertise in my field of niche.

True or False

7.  I have written an ebook that I am currently selling on amazon about my area expertise or niche that pertains to my business.

True or False

8.  I am either employing help or I have the technical ability to understand how to implement all of these components into my business.

True or False

9.  I have a solid understanding of how internet and social media marketing works in order to make it successful for my business.

True or False

10.  I have a strategic plan for that will help my business grow and reach my goals.  

True or False

The key is to really identify where you’re weak
and also where you are strong. 

Smart business owners know this and do this.  They don’t take it personally, they understand this is part of growing! Once you identify those strengths and weaknesses you can easily begin to make the appropriate changes that will dramatically increase your success!

And if you are one of those business owners that still don’t see the validity in implementing these marketing strategies listen to a conversation I had this morning with an oncologist and my client who (at preschool while we were dropping off our kids.)  My client said to the oncologist verbatim…”The results from social media and working with Amanda have been dramatic.  Last year at this time I had 5 new patients for my practice and this month I have 30 new patients.”  (and the month isn’t even over yet.)

These are the results when done properly and consistently!

So, in short…this is what you need to be doing consistently.

1.  Building a massive email list of clients, patients and customers. 

2.  Writing 1-2 blogs per week and sharing via email and through all of your social networks.

3.  Consistently posting 3-12 times per day on all social media channels for your business with engaging content.

4.  Focus on building relationship with your fans, followers and clients that creates a culture and a loyal following.

5.  Create a free report, ebook and other written publications to help spread the word about your area of expertise as well as continue to grab the attention of new fans, followers and clients.  View TabSite eBook on Facebook Page Review Checklist >>

6.  Continue to learn new strategies and techniques for implementing these strategies into your business through online courses, consulting or seminars OR hire a talented person who can implement this for you. I come from the philosophy of do what you are good at and let others to the rest.

7. Create multiple streams of landing pages and websites that bring in new leads for your business.

8.  Develop a strategic plan on how you will achieve your business goals.

There you have it in a nut shell.  This is what you need in today’s world of marketing.

 

Need Support?

If you need a strong person on your team that understands the online and social media marketing world please feel free to reach out to me and I will be happy to take the time to speak with you.  919-539-6451 or email is marketing@amandabrazel.com

Wishing you great success!

Cheers, Love & Success,

Amanda Brazel

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