Tag Archives: social media strategy

What Social Media Platform is Right for your Business?

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Social media platforms have been very instrumental in creating brand awareness and growing businesses. With platforms like Facebook and Instagram hosting over 2 billion and 1 million monthly active users, marketers have discovered that they can do more than just being a medium for communication with family and friends overseas. As many businesses continue to create social media accounts every day, it is worth noting that not all platforms will be useful for a specific brand. Let’s look at which social media platform is right for your business.

Social Media Platform Purposes

Facebook, Pinterest, Twitter, and LinkedIn are different. This is due to the fact that they host different kinds of audiences. Pinterest, for instance, has 68 percent of the users being female while the remaining 32 being male. This should ring a bell; if the target audience of a business is the women, then Pinterest should be the place to be. This tells you that it is vital to study the demographics of the users of a social media platform before choosing it to promote a brand.

The type of content that an audience prefers to engage with should also be considered. If a marketer is targeting the millennials, Instagram will make the best pick as they prefer visuals and sharing through the use of hashtags.

One needs to understand the different nature of the various social media platforms to establish which one would be the best for his or her brand. Check out this infographic from  Louisem.com to help you decide which social media platforms are best for your business.

Social Media Etiquette [Infographic]

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social_media_etiquette - 315People prefer engaging with other people whether offline or online. If you’re on social media promoting your business, make your brand relatable, not robotic. Here are some tips on social media etiquette to help.

Start a conversation

Ask questions, solicit feedback, gather suggestions, and encourage comments whenever you post something on your timeline. And once you get input from followers, reply as soon as you can. This exchange of ideas can lead to a longer interaction.

Adopt a familiar tone

Sound like a friend, not a salesperson. Your followers will be put off if they feel like you’re doing “in-your-face” marketing. The best approach is to be subtle by giving people the information they want. Then make a quick mention of your products and services as a side note.

When in doubt, strive for balance. Mix up promotional posts with interesting content and you’re good to go.

Thanks to our friends at clarabridge.com for this informative and interesting infographic on social media etiquette.

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