1) Find your target audience
The biggest user range on TikTok is 13-17 as expected, but the next biggest are 18-24 and 35-44. With more than 100 million users in the US alone, you’re going to catch a big part of your market through TikTok ads.
2) Form your persona
Users spend more than 85 minutes on TikTok. It’s just a matter of knowing how to reach them through your brand’s persona. Pick at least one popular category that aligns with your brand’s values.
3) Tell them about yourself
TikTok is about showcasing personality, so go all-in on your brand’s profile. Fill out the bio section with info and links to your other social media accounts. Make posts that give users more information about your brand.
4) Engage with your community
TikTok lives on engagement, more so than other social media platforms. Engagement on Instagram is only 1% compared to TikTok’s 8%. Knowing this, make comments on other videos as your brand, and reply to comments on your own posts.
Check out the other 11 TikTok tips to maximize your branded content efforts in this infographic from Thrive.