Tag Archives: social media tips

Data-Based Insights for Your Facebook Posts [Infographic]

People are complicated creatures. Big Data analysis of their behavior on social media platforms makes their habits and tendencies easier to understand. These data-based insights, research by BuzzSumo, reveal several ways that you can alter your engagement on Facebook to improve your outreach.

Write Shorter Posts

In today’s lightning-paced world, it comes as little surprise that posts with 50 words or fewer are the most shared. The digestible snippet is more effective than the lengthy monolog. Furthermore, it’s okay to use a shorter post with a link to drive traffic to a more in-depth article.

Include Video

Even better, add visual content to your words. Multimedia content, especially videos, are shared more frequently than posts with just text. They also revealed the effectiveness of having a social media marketing campaign. Highlighting the idea of engaging with the target audience directly and continuously over time.

Our thanks to TheDrum.com for this informative infographic.

digital marketing, Facebook, Facebook Marketing, social media tips, VideoApril 21, 2017

Social Media Etiquette [Infographic]

People prefer engaging with other people whether offline or online. If you’re on social media promoting your business, make your brand relatable, not robotic. Here are some tips on social media etiquette to help.

Start a conversation

Ask questions, solicit feedback, gather suggestions, and encourage comments whenever you post something on your timeline. And once you get input from followers, reply as soon as you can. This exchange of ideas can lead to a longer interaction.

Adopt a familiar tone

Sound like a friend, not a salesperson. Your followers will be put off if they feel like you’re doing “in-your-face” marketing. The best approach is to be subtle by giving people the information they want. Then make a quick mention of your products and services as a side note.

When in doubt, strive for balance. Mix up promotional posts with interesting content and you’re good to go.

Thanks to our friends at clarabridge.com for this informative and interesting infographic on social media etiquette.

help with social media, social media best practices, social media etiquette, social media marketing, social media strategy, social media tipsDecember 9, 2016

Make Waves with Social Media Marketing – Power Tips for Power Marketing

This week is “beach theme” and I share with you five high value posts from across the web that I’ve compiled while riding waves at the beach!

These posts from HubSpot, SocialMouths, Social Media Examiner, and more offer great value and insight for all Social Media marketers and have been hand-picked because of particular value they offer to our community.

Let’s dig in to the Top Recommended Value-Adding Posts:

1. HubSpot Ebook – Ride Epic Waves of Sales

HubSpot offers great content and resources for digital and social media marketers. They recently release a great Ebook written by my friend Andrea Vahl on Facebook Ads.

Using Facebook Ads is an important consideration for any social marketer. Placing ads on Facebook provides one of the most targeted advertising opportunities available today. Facebook knows the demographics and interests of more than 1 billion people who are active online.

Learn how you can boost your Facebook marketing through smart advertising. Access Ebook >

2. How to Ensure Facebook Contests Attract The Right Fish

This is a GREAT resource post on top social media blog Social Media Examiner by my friend Emeric Ernoult about Facebook Contests. Choosing the right type of prize to connect with your ideal target audience is important, As well, using a app that allows you to monitor and validate entrants and users to ensure the fairness of the contest is a must. Emeric dispels the myth that using a Facebook app that requires permissions lessens entries and votes. (Yes, TabSite gives you IP tracking and validates users!)

Read the full post on Social Media Examiner >

3. Facebook Image Optimization, Because Photos Matter!

How will you share with friends and make them envy your beach time without photos? Just like sharing photos of your trip, images matter to Facebook Marketers!

Images spark more engagement (likes, comments, shares) and this adds to the reach of your posts to friends of fans. This infographic from PostRocket and blog post by SocialMouths outlines the 4 different types of images (photo posts, cover photos, profile pictures and link preview images) you should consider optimizing for use on Facebook and provides the exact dimensions in order to get best quality possible.

View the full post and share the infographic >>

4. Tips on Monitoring Your Facebook Page while at the Beach

So you’re at the beach (or out of the office) and you want to keep current on responding to any posts and comments on your Facebook Page. Can you do it on the go? ABSOLUTELY!

With meetings, events, vacations, and other out of office times, these tips can help you stay up-to-date on comments and reply back in a timely fashion. Social Media requires attention and responses as part of a quality experience with your brand. These services provide ways to monitor and respond!

Monitoring your Facebook Page >>

5. #Hashtags turn the Tide on Facebook!

Facebook announced recently that Hashtags are launching. The roll-out has started and users on desktop and notebooks will see hashtags having a link when used in a post.