Tag Archives: social media trends

The Top 6 Social Media Trends of 2021 [Infographic]

The Top 6 Social Media Trends of 2021 - Infographic.

The Top 6 Social Media Trends of 2021 - Infographic.

The way people use social media is changing, and so marketers must change the way they use social media too. Although the various social networks are still primarily viewed as platforms to connect with friends and loved ones and share light moments, user preferences, time spent on the platforms, and how often the average user logs in have changed. Read on for social media trends for 2021

Even the things people share have changed. For instance, memes are now some of the most popular content on social media. Many people spend hours on their favorite social networks just scrolling through and enjoying memes.

You need to constantly keep an eye out for such trends and find ways to take maximum advantage at the early stages.

Top Trends 2021

Fortunately, Social Media Today has compiled a list of the top trends to look forward to in 2021.

Tik Tok

Among others, the rise of TikTok is something every marketer must take very seriously. TikTok currently boasts just over 1.0 billion monthly users, or 1.1 billion, according to some reports. It also records 1.0 billion watched videos per day. The most-watched TikTok video to date has 2.2 billion views! It tells you everything you need to know about the platform’s marketing potential.

Check out the rest of the infographic below to learn more about marketing opportunities on TikTok and discover other social media trends for 2021.



10 Social Media Trends to Guide Your Online Strategy in 2021


10-social-media-trends-to-guide-your-online-strategy-in-2021_infographicBy now, you’re well aware of social media marketing’s role in achieving your overall marketing goals. Social media gives you a platform to engage your customers. It also opens the doors to new marketers and is an increasingly important platform for providing customer service.

Therefore, as we enter 2021, you should dedicate even more resources to your social media marketing campaigns. One of Orbelo’s recent studies lists a few trends to help you identify the social media marketing areas where you should invest more in 2021.

Strategy Takeaways

1. Videos

We learn from the study that gaming, YouTube videos, and home-based niches are some of the most profitable domains today. Videos, in particular, seem to be performing very well. The study shows that internet video is expected to jump four-fold between 2017 and 2022. If you’ve overlooked this area in the past, you may want to allocate it to a bigger budget in 2021.

2. Niche Platforms

Another key trend is the rapid growth of niche platforms. Think about TikTok, for instance. The platform grew 210% year-over-year in 2019 and currently boasts over 500 million users worldwide. Reddit is another platform that’s doing exceptionally well. You need to invest more in these platforms.

Check out the RED blog to learn other social media trends that may help you make better online marketing decisions in 2021.

Top 10 Social Media Trends for 2021 [Infographic]

Infographic of Top 10 Social Media Trends for 2021.

Infographic of Top 10 Social Media Trends for 2021.We can all agree 2020 is a crazy ride. But in spite of its unpredictability, experts forecasted the following social media trends for 2021 based on what has been going on this year:

1. Appealing to nostalgia

The pandemic made people clamor for things that feel safe. They wanted to be reminded of simpler times, which is why nostalgia mentions increased by 88% during the lockdown. People will still be reminiscing next year, so you can engage them with nostalgia marketing that evokes memories of the way they were.

2. Taking a stand on global issues

Issues such as climate crisis, public health, and economic development are hot topics this year. People are now more socially conscious than ever. They want to patronize brands that support global issues they care about. To engage your target audience, find out what they stand for, then have something beneficial to say about it.

3. Fighting fake news

As of June 2020, there have been more than a hundred million mentions of fake news. You can do your part in fighting fake news by being the bearer of real news. Sharing timely, relevant, and accurate content will help your target audience and also boost your brand’s authority in the process.

Three down, seven more to go! Check out other predicted social media trends for 2021 in the infographic below from our friends at SocialMediaToday.


Astonishing TikTok Statistics and Figures you Need to Know [Infographic]


tiktok-statistics-and-figures-you-need-to-know--infographic-700TikTok has spread to over 150 countries amassing over a billion users. For brands targeting an audience between the ages of 13 to 30 years, then TikTok could be an ideal platform. Some astonishing TikTok statistics include the following:

Top 5 most popular free app

TikTok has been downloaded more than 2 billion times worldwide. In the 1st quarter of 2020, the app had been downloaded 315 million times, which is the best quarter by any mobile app.

Available in 154 countries

TikTok is currently available in more than 150 countries. According to Apptrace, TikTok is available in 141 countries as TikTok – Make Your Day, however, 13 other countries show TikTok- Global video Community, thus bringing the total number of countries to 154. The app ranks as the number one app in 25 of these countries.

800 million active users worldwide

Since 2018, TikTok has grown rapidly in popularity increasing its active user base to more than 800 million users.

39 languages

With its spread across the globe, TikTok has officially been made available in 39 languages. It is possible for users to change to their desired language whenever they feel like it.

With the ever-increasing popularity of TikTok, which is now spreading to all ages, it will be ideal for one to market his/her product using the app. Check out the infographic below to learn more about how producers can showcase their brands on TikTok.


2019 Social Media Trends


2019-Social-Media-Trends-700Have you ever wondered what’s next for social media? We already have more than half the world’s population on various social media networks, with platforms such as Facebook, YouTube, and Instagram each boasting more than a billion users. We also already have consumers shopping directly on social media networks and even making orders and paying without leaving their social media platforms. But what’s next? Let’s look at social media trends so far in 2019.

Social Media Today has attempted to answer this question with an infographic, and, without exaggerating, the future looks exciting!

2019 Social Media Trends: Top Highlights

Big Data will drive change in social media just like in other industries. In other words, brands will have to find the right data and uphold data transparency to succeed. To attain the required level of data maturity, businesses will be forced to spend significantly on social and PR budgets. As a result, we could see PR and social media marketing merging.

Another major prediction is the full adoption of AI in social media. We’ve already seen a few brands use chatbots to engage customers and provide selected customer services. Expect more of these bots and several other AI-powered social media. Augmented Reality (AR) and Virtual Reality (VR) are other innovative technologies that will find a way into social media.

Check out the infographic from SocialMediaToday.com to learn these and many other predictions and how they may impact your marketing.