Tag Archives: Social Media

An Introduction to Content Marketing



Traditional advertising isn’t enough in this day and age.

What readers want is great content. Content marketing takes time to show its rewards.

With content marketing, businesses are promoted to thousands of consumers online.

There are so many things that a business can post, infographics, videos, ebooks, and blogs.

All of these things are basic but are somewhat time-consuming.

Some companies opt on the decision of hiring freelance writers, or in-house writers to handle all of these things for them.

Facebook, Twitter, and Pinterest are a few of the social media sites that can promote content.

Businesses soar as consumers visit their sites, read the headlines, and skim over the homepage.

This page must be filled with eye-catching headlines, and have “get on board” content.

Content writing should be informative, generate traffic for a website, stand out from the competition, attract new customers, and keep the current ones intrigued, and happy.

Check out the infographic on MainStreetHost.com to learn more about Content Marketing.

content marketing

Creating Appealing Visuals

Creating Appealing Visuals

Creating Appealing Visuals

Social media is a huge and very busy place. It’s difficult to get noticed but you can increase your chances of standing out by creating appealing visuals. Some easy things to remember when using images are:

  • Make sure the image relates to the post
  • Design with grids
  • Use a photo filter
  • Set up a color palette and font style for your brand

People notice images, especially when they are used consistently or appear in a particular color scheme. Eye catching photography, videos and infographics increase the chances of your posts being viewed, shared and responded to.

Thanks to our friends at QuickSprout for this awesome infographic.

Creating Appealing Visuals

Social Networking – The Dark Side

Social Networking’s Dark Side


Social Networking’s Dark Side

People jump on social media sites like Facebook to keep up with friends, family and fans. More often than not people find their experiences with social media pleasant. However, like the real world, social networking can have a darker side.

Even though most users post relatively harmless items, some people post offensive or harmful items. Inappropriate sexual content, graphic content and illegal activities are all activities that are reported daily. When reported, these posts are reviewed by moderators or a specialized team and action is taken to either pull the content or warn the account holder.

Users who post offensive content are warned that their accounts can be disabled. The moderation team has the option to alert authorities to deal with threats and other situations. Facebook also partners with suicide prevention agencies to help those who’ve posted a cry for assistance.

With billions of accounts, it’s impossible for all accounts to be monitored so be careful what you click on and pay attention to warnings from responsible users.

Social Networking’s Dark Side

Why PPC and Content Marketing are now the same: The Viral Cycle explained.

Viral Cycly

We believe that PPC and content marketing are now the same thing.

Whoever creates/gathers the content is best equipped to amplify it, as well as follow-up to create spin-off (derivative) content, interviews, community support, etc…

The above diagram is the framework that drives social- This is why…


Each business has a story. The founder, CEO, or President has a distinct vision that is shared throughout the company with its employees. This vision and story makes great content!
By sharing these stories and goals, this builds your relevant audience. These specific goals and strategy when combined with social, takes your advertising to new heights. Your viewers then understand what you stand for and can form that personal relationship.

Content:Viral Cycle

These clearly defined goals lead to great content. Sharing the success stories, interesting and relevant news, and things that are relevant to your business build your audience even further- content drives this “engine”.
Once you find the kinds of things your audience “likes” and relates to, you can then move on to the next part of the cycle. This can be done through split testing and other methods.


Once you have found the goal of your content, why not share it with more people? Fans of your page, friends of fans, people who have the same interests, etc. By running ads to specific audiences, you are able to find who are valuable fans. These are the people who are going to support your cause or better yet be lead to converting.


Once you have found your fan crowd, make sure your content reaches them. They are the ones who care about your cause / business, and resonate most with your message. This is where the conversions start to take place. Whether it’s page likes, going to your website, or even to a specific landing page, these are the loyal fans.

Social Media Efficiencies: 5 Tips to be More Productive


Does the idea of “Social Media Efficiencies” seem appealing and yet impossible?

Are you overwhelmed at times by the sheer volume of  information flowing at you online each day?

Do you ever struggle with paralysis to act and decide simply because there are so many options, tools, and “How to’s…” coming at you?

If so, this post is just the ticket to help you narrow down the details and  find a “doable” path forward!

Social Media Efficiencies: 5 Tips to be More Productive

The “fire hose” of information and ideas that can come at you daily on Twitter, Facebook, and is simply amazing.  If Facebook could deliver you 1500 possible news feed posts a day, just think what the combination of social networks can deliver you!

You have to narrow it down.

By narrowing it down using tools and trusted resources you can be assured you aren’t missing key things and yet your mind can be at peace and not distracted by the flood of content possibilities.

1. Narrow Down Your Sources

How many sources and resources can you follow extensively?

Following every potential source for social media advice can be simply overwhelming.  Too many emails to review, too many podcasts to listen to, to many videos to watch, and too many blog posts to read. One way to combat that is to narrow down your sources.  Watch numerous ones for a time and soon you will see who is hype and who is substance.  There will be many that offer substance so the next criteria to simplify is “connection.”

Do you “connect” with them?

By this I mean their style, their voice (fun, straight-forward, etc.) and by their mediums.  If you like to subscribe to blog posts via email so you get access to anything new they put out, do they offer that?  As well, if you like podcasts and blogs as the form of “digesting” resources, do they offer that?  Are they active on social media where you prefer to hangout?  Many resource people have a “go to” social site or at least 1-2 they focus on primarily.

Use this criteria to narrow down your sources.   Can you get the resourcing you need from 5-8 sources as opposed to 15-20?  By doing so you can really narrow down the volume of material you need to consume and save yourself time and energy! I recommend you experiment with this and narrow down your sources.  Again, the criteria:

  • Find people of substance
  • Then narrow down further by style and voice.  Do you connect with them?
  • Finally narrow down by mediums.  How do you prefer to get information?
  • Lastly, are they strong on your preferred social networks, where you spend time?

2. Streamline your Curation

Use social tools like Feedly and Buffer to then streamline your curation. Both tools allow you to add RSS feeds so you can have one place to go to in order to view your favorite posts. I use both sites.  I had used Feedly as my preferred curation area and I setup “must reads” and then also secondary feed groups for when I want to explore more.

Now that Buffer has added ability to have RSS feeds setup within it’s manager, I find myself using it even more as my primary “go-to” tool.  I can then read posts and easily queue up posts I want to socially share from their web or mobile apps.

Having all my key sources in one tool saves me time and energy in reading and setting up social sharing.

3. Streamline your Social Network focus

Your business doesn’t have to be everywhere! Just because your business could be on Pinterest and Twitter doesn’t mean you necessarily need to be. It’s so important to figure out where your ideal audience spends time so that you can be effective and efficient in your social marketing.  If they are not on Twitter, then perhaps your business does not need to focus there at this time.

Start and focus the bulk of your time on where your ideal audience spends time and can be reached.  Focus on doing that well, and relax, you don’t have to be everywhere!


4.  Collaborate with others for Content

Content sharing or “guest posting” is another way to fight overwhelm and be efficient.

This means that you do not have to produce all the content for your site but you post valuable content by utilizing your network for guest posts. Many times busy entrepreneurs don’t have time to write “exclusive” blog posts for your site but there is another way, syndicating.  This is the process of partnering with others where a post they have previously published for their site can be used on your site. The keys are that they are identified as the author and that you link back to the primary source using a rel=”canonical”  url.  This type of URL tells Google who the original source website is and by having a author box on the site you clearly identify the author (This avoids any duplicate content dings from Google.) I have content from great resources and friends like John Haydon, Jenny Brennan, Josh Parkinson, and more doing just that for me!

A second type of “content collaboration” is to gather industry leaders and have each contribute something small, like their tip or idea in a paragraph on a certain topic.  If you have 10-15 do this then you have a great post with valuable content that simply required you to coordinate the effort.  The additional benefit is the fact that the group members who contributed are more engaged and ready to share it socially thus exponentially assisting the potential reach of the post.

I have participated in a number of these type of posts, a few of which can be seen here:

5. Narrow Down your Events

Social Media conferences and online events can be great ways to gain new knowledge, stay up on the latest trends and new insights, and network with great people to expand your partnering and business.  However, they can also be overwhelming in the same way that following to many blogs can be overwhelming.  An event with 30 or 40+ sessions is an immense amount of information to attempt to consume!  Even with video replay, when are you going to consume 30+ hours of video?

Take the same approach with events as you are with your sources, narrow them down!

Find events that have a manageable amount of sessions, that are specific to your areas of need for learning, growth, and tactics, and again that are presented by speakers that you respect and whose style allows you to best learn and enjoy.


For myself, that’s why I put together the Doable Social Summit that is coming this September.  I’m joined by 7 other tremendous people who are each leaders in specific social networks online.  More than great presenters they are friends that I trust and who I know can bring awesome and practical input in their respective areas of expertise.

Again, narrow down your events by considering:

  • Identify speakers of substance
  • Then narrow down further by style and voice.  Do you connect with them?
  • Are the social networks where your ideal audience spends time represented?
  • Lastly, are they strong on your preferred social networks, where you spend time?

That’s a wrap on five tips to gain efficiency in your quest to stay up on the latest and best in social media marketing!

Any ideas you would add or questions you still have?  Let me know below!

This article was originally posted at www.mikegingerich.com