Tag Archives: TabSite

The Perfect Backlink

the perfect backlink

the perfect backlink

Here’s a very important infographic, 11 Essential Ingredients of a Perfect Backlink. Backlinks are one of the most important parts of search engine ranking.

Search engines look at incoming links from other websites to yours when determining search engine page rank. Thus, it’s important that your site gets high-quality backlinks based on these standards:

  • High authority — When sites with .edu and .gov domains link back to your site, search engines see this as a testament to your site’s own authority level.
  • Relevance to your site — Incoming links should be related to your site’s content to make them count.
  • Social media activity — People linking back to your social media content increases the importance of your site to search engines.
  • Targeted pages — For better ranking, links should be connected to specific pages in your site, and not just the homepage.
  • Fresh links — Older links don’t have much weight as newer ones, so don’t stop looking for opportunities for backlinks.
  • Lastly, don’t forget this: The more interesting your content is, the higher the chance it gets linked back to.

Learn more about how to post high-quality backlinks by checking out the inforgraphic below…
the perfect backlink

Things To Do Before Sharing Content On Social Media

6 things you should do before sharing content on social media

6 things you should do before sharing content on social media

Effective social media marketing is characterized by these 6 easy steps:

  1. Read/watch – Don’t go by titles alone. Read the article or watch the video before sharing it on your social media page to ensure that you agree with what it’s saying.
  2. Familiarize – Different social media sites have different purposes, so find out what’s the best posting approach for each one to maximize your online marketing.
  3. Know – Relevant content keeps your target audience engaged over the long term. Know your audience well so you can post content they find interesting and useful.
  4. Check – It’s easy to mix up links when you’re using URL shorteners. Make sure the links in your post are not only working fine but also directing to the right page.
  5. Acknowledge – If you didn’t make the content you’re sharing, give credit where it’s due out of courtesy. You’d want the same thing when someone else shares your original content on their own page.
  6. Proofread – Some typos are downright embarrassing. There’s a difference between “public” and “pubic” so double check your grammar and spelling before posting.

The internet never forgets, so it’s better to be safe than sorry when sharing content on social media. Check out the awesome inforgraphic below by Red Website Design for more details.


Social Media Branding Strategies For Facebook



Facebook is one of the biggest social sites online – boasting around 600 million users. So when it comes to marketing your business online or trying to brand yourself, Facebook is one of the best places to be!

I found this awesome infographic from FISWebDesign.com. It shows some great strategies for branding your Facebook page.

Here’s a quick summary of some social media branding strategies for Facebook:

  • Set your vanity URL. Instead of being facebook.com/23456789 you can use your business name such as Facebook.com/yourbusinessname. This will also become your Facebook email address ie; yourbusinessname@facebook.com
  • Professional pictures help brand your business and who you are. Even if you have to copy it from another social site, this is fine, as long as its either you or pertains to your business ie; your logo, your motto, etc.
  • Always fill in ALL the details of your profile. Facebook has a lot of profile options so make sure you include an about us, support email, website link, links to other social sites, etc.
  • Use your fan page to comment on posts, help people out with questions they may have on other fan pages, be an authoritative figure without being a know it all!
  • Add your Facebook URL to newsletter themes, emails (personal and otherwise), other social sites, your business cards, letterheads and more.



TabSite / Salesforce Integration Has Arrived!

landing page app

Are you a Salesforce user?

Do you also run Facebook campaigns with TabSite?

Things just got easier. TabSite is now in the App Exchange Market of Salesforce!

How do you access the TabSite integration with Salesforce?

In Salesforce, the TabSite integration is in the marketplace area. Here’s a direct link to TabSite in the App Exchange.

So, what is the cost?

Free, Gratis, Zilcho! The app is available free to Salesforce users, giving them easy access to their TabSite account within Salesforce.

The POWER Of the TabSite / Salesforce Integration

During this busy season, you don’t just want people to like your Facebook page … you want to capture their information so you can market to them in the future (NOW). Using TabSite to facilitate your holiday sweepstakes and contest can give you new followers and new customers if you work it right.

salesforce integration with tabsite

Example of a Tabsite Lead Generation email subscription form.

Using TabSite as a lead development tool

  1. It’s easy and quick to develop a social media or website app with TabSite. You can do it yourself and save the cost or time of using a web developer or Facebook manager.
  2. Connect locally with a community photo contest. People naturally want to show off their creations, and they want to win. Your contest entrants with share their entry on their own Facebook profile and will ask all their friends to go to your page to vote for their entry. This is a great way to increase your local base and influence and especially good if you’re a brick and mortar business that relies on foot traffic.
  3. Grow your email marketing list. A sweepstakes is the way to go. The entry? A valid and verified email address. 

The beauty of TabSite with Salesforce

  • Integrate with existing email management systems: Send your lead right to your email management system like AWeber, MailChimp, and more (many of which also have Salesforce Apps to make it all work together!).
  • Showcase your social media accounts: Twitter, Pinterest, and Instagram on Facebook or
  • Embed any app on your website for a 1-2 combo of Facebook and web that really works!

Isn’t It Time To “Next Level” Your Business With Social Media and TabSite?

If you aren’t using social media, you are leaving business on the table. Social networks, like Facebook and Twitter, have the power to explode the lead generation ability of a company. However, there is no point to taking the trouble to establish a social media presence without investing in the tools to do it right. For full social media, lead development and social sales integration, use TabSite within Salesforce.

10 Questions You Must Answer To Grow a Vibrant Facebook Community

grow facebook community

grow facebook community Many marketers jump on Facebook and expect instant results. They often see other business leaders seeing success and question why they aren’t experiencing the same results.

The truth is that although some Facebook marketers may make it look easy, chances are high that the ones that are driving real business results did not just get lucky. Many have been in the trenches for months and years doing research on their community, testing different methods to drive engagement, integrating social media into their business and list goes on.

Knowing who is in your community is key to success for any and all Facebook marketers. Often times who you think is in your community is far different than who really is or who you wish was in your community.

As part of our “Get a Grip” Series on Facebook Marketing where we help marketers look at key aspects of their Facebook strategy, this post helps Page Admins dig deeper into the core behind your actual marketing.  This is IMPERATIVE in order to ultimately be successful.

It could be you are still in early growth stages of developing your community or you could be several years into leveraging Facebook to meet business goals. Regardless of the size of business, how many fans you have, or how long you have been doing Facebook marketing it is important to know your audience.

10 Questions You Must Answer to Grow a Vibrant Facebook Community 

1. What are your goals and objectives?
Hopefully when you started using Facebook you set goals, objectives and a plan to attract, connect with and engage your target audience. If you didn’t, well no better time than the present.  As we always recommend, you must take time to plan and set goals for what you want to accomplish.

2. What is your target market?
If you haven’t already done so, now is the time to clearly define your target market. Who do you want to attract? Define the specific demographics of your target market. Who are they? How old are they? What specific industry or niche do they work in? What is the role they have at work? Do they work?

3. What is the online behavior of your target market?
When are they online? What social network sites do they frequent and why? How often do they frequent them? Do they read blogs? Do they prefer video, audio, text or all of the above?

4. What language does your ideal customer talk in?
What is the tone of their conversations? Are they more casual or formal? Are they using simple language or more complex? Do they use acronyms or will they be confused by them? Do they talk the same language and in the same tone of which you have been speaking to them?

5. What problems does your target market have and how can you help them solve them?
What keeps your ideal customer up at night? How can you help them sleep better? How can you help them solve their problems so they can focus on their core business

6. What are the core benefits you offer to your ideal customer?
How can you help them drive higher efficiencies in their life or business? How can you help them achieve more?  How will they benefit in purchasing your products or services

7. What core benefits do you offer that are different than what your competitors offer or what they can get from replacement products or services?
What do you offer that is unique? How is your product or service more valuable than the others? What can you do to drive higher value in the eye of your ideal customer?

8. What can you offer your ideal customer for free to attract them to you and your brand?
One of the best things you can do to grow a Facebook community is to share your best content. Don’t hold back. What information can you share with them to help them meet their business or life goals? You can provide free blog posts, downloadable worksheets or white papers. You can offer training in the form of video, audio or a combination of both.

9. How will you measure success?
It is imperative that you set goals and metrics for how you will measure results. How will you know if you were successful if you don’t know what successful looks like? Truth is you won’t.

10. When all else fails, ask your community.
If you struggle with the answers to any of the above questions, try asking your community for answers. People love to answer questions. If you don’t know what they want, ask them. If you don’t know what problems they need solved, ask them. If you don’t know what keeps them up at night or how you can help them, ask them.

Thoughts on this?  Any areas that you would recommend adding?


Capturing leads and Growing your Community on Facebook

Get Relevant! 10 Tips to Stomp the Status Quo Social Brand

12 Point Facebook Page Checklist for Page Admins [INFOGRAPHIC]

You need to Get a Grip on your Facebook Marketing!


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