The key challenge when creating social media content is rising above other posts and becoming outstanding. Social media algorithms are moving away from reverse-chronological timelines towards relevance-based curation. Content creators must be dynamic in refining their tactics in coming with high-quality content and maximizing opportunities to gain engagement.
With social media having different users, it becomes imperative to know the best time to post on social media to target preferred users.
If you are selling or marketing on Instagram, the ideal time to post is generally during lunch hours (11 a.m. to 2 p.m.). Additionally, in the evening (anytime from 7 p.m.). The majority of Instagram users prefer to log in using smartphones, something that leads them not to browse during work hours.
In order to get maximum exposure on Facebook, the best time to post during the week is in the afternoon. Generally from 1 p.m. and 4 p.m. The reason the Facebook content is likely to reach many users is that most people use desktops and log in during downtimes at their work. The best time to post is Sunday at 3 p.m. It’s worth noting that weekends get the highest level of engagement.
The ideal time to post on LinkedIn is a few hours before noon, mainly between 10 a.m. and 12 p.m. Since LinkedIn is popular with recruiters, businesspeople, and salespersons, the highest use usually tends to be during work hours.
When a marketer knows the best time to post on social media to meet a large pool of audiences, then success is assured. Thanks to Zenesys.com for this informative infographic.
