Tag Archives: the best times for posting on social media

The Best Times to Post on Social Media According to Research [Infographic]

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The best time to post remains one of the biggest debates among social media marketers. Granted, you’ll always get engagements (likes, shares, retweets, comments, etc.) regardless of the time of posting. But, it’s no longer a secret that you’re guaranteed an even higher ROI if you post at the right time.

Best times to Post on Social Media

Unfortunately, there’s no magic bullet here. What works for your neighbor won’t necessarily work for you. Posting a cute video on Instagram at lunchtime on Thursday, just because your next-door competitor did so to great success, for instance, may backfire big time.

Instead, you must consider many other factors, including;

  • Your industry
  • Day of the week
  • The social network itself
  • The type of content you’re posting

You could both be software developers, for example, but with different target audiences. Maybe your customers are universities and colleges, while the neighbor develops solutions for healthcare. In that case, a lunchtime Instagram post would be ideal for the neighbor but not you. Why? Because most people in education don’t log into Instagram until after 5 pm.

The day of the week is another critical factor. If you’re posting on Monday, your impressions are likely to be even lower.

CoSchedule has an elaborate guide on this topic. Check it out (it’s a simple infographic) to learn the best posting times for your industry. Thanks to the folks at SocialMedia Today for the great infographic.

 

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[Infographic] Best times to post on Social Media

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[Infographic]-Best-times-to-post-on-Social-Media-700What are the best times to post on social media? When should I publish my promotions on Facebook or an update on Instagram? What about the new video I just created? These are some of the biggest questions social media marketers grapple with today.

Best Times to Post on Social Media: the Research

CoSchedule has done the research. Here are details on the best time of day and day of the week to post. We cover all of the top social media networks. Therefore, if you want to generate high engagement (views, likes, tweets, retweets, comments, etc.), all you have to do is follow the new guidelines.

The findings are the result of the analysis of 25 different studies by industry leaders, including; Buffer, HootSuite, Later, KissMetrics, HubSpot, The Huffington Post, Post Planner, and The Balance.

Highlights

First off, as you might already know, the best send times vary depending on a variety of factors. Those ranging from your industry to your audience to the social network. Something you might not have known, however, is that 80% of the U.S. population is in the Central and Eastern Time Zones. What this means is that social media marketers should base their best posting times off the Central (CST) and Eastern (EST) times.

Check out the infographic from CoSchedule.com to find out what you’ve been doing wrong and begin publishing your posts at the right time.

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Science of Posting on Social Media Infographic

science of posting on social media

science of posting on social media

Thanks to at Make a Website Hub for compiling this data on the science of posting on social media and putting it into this beautiful and understandable  infographic.

Recent studies have shown that the best number of tweets to send out per day is 3. To get the most engagement out of your tweets, you should tweet between 9 a.m. and 3 p.m. Monday through Thursday. The worst time to tweet is any day after 8 p.m.

These findings aren’t surprising if you think about it. Social media users are more likely to be online in the morning before getting to work and during lunch hours than they are during the evenings when they have other commitments.

2 posts per day are the best for Facebook, between 1 p.m. and 4 p.m. Instagram content gets the best results when posted between 2 p.m. and 5 p.m.

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https://makeawebsitehub.com/the-science-of-posting-on-social-media-infographic/

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