The way people use social media is changing, and so marketers must change the way they use social media too. Although the various social networks are still primarily viewed as platforms to connect with friends and loved ones and share light moments, user preferences, time spent on the platforms, and how often the average user logs in have changed. Read on for social media trends for 2021
Even the things people share have changed. For instance, memes are now some of the most popular content on social media. Many people spend hours on their favorite social networks just scrolling through and enjoying memes.
You need to constantly keep an eye out for such trends and find ways to take maximum advantage at the early stages.
Top Trends 2021
Fortunately, Social Media Today has compiled a list of the top trends to look forward to in 2021.
Among others, the rise of TikTok is something every marketer must take very seriously. TikTok currently boasts just over 1.0 billion monthly users, or 1.1 billion, according to some reports. It also records 1.0 billion watched videos per day. The most-watched TikTok video to date has 2.2 billion views! It tells you everything you need to know about the platform’s marketing potential.
Check out the rest of the infographic below to learn more about marketing opportunities on TikTok and discover other social media trends for 2021.