Online marketing is like fishing. Great content is the bait; the targeted audience is the big fish. And to get a catch, you must know to reel them in.

There are many ways to promote your business blog, but to start off, here’s a couple:

Go visual

Stock photos are overused. To stand out, make your own images. If you’re creative, you can make them in Photoshop. You can also outsource the task to a graphic designer. If you must use stock images, customize them by adding a text overlay to make the photo easier to understand and increase the clickthrough rate.

Take it a step further and make visual content such as infographics, posters, slideshows, and even short clips if you have the time to create one. Visual content generates higher engagement than textual content, and it’s more shareable on social media.

Build relationships

Social media is about engagement, so try to start discussions with catchy calls to action at the end of your posts. If someone makes a comment or asks a question, reply as soon as possible. Sure, you can program a bot to reply, but people are looking for human interaction even from businesses. Also, reach out to influencers by sharing their content. It’s a great way to get them to notice you and to share something new to your followers.

Thanks to ReferralCandy.com for this helpful infographic.

These and more blogging tips, when implemented, can make a big difference in your site traffic.