Tag Archives: tips on facebook ads

How to Grow Leads with Facebook Offers

How to Grow Leads with Facebook Offers-315

How to Grow Leads with Facebook Offers-315

Discount offers are hard to resist, especially if it’s a product you’re excited about. And who doesn’t love sharing a hot deal with friends and family? That’s what makes Facebook Offers the perfect tool for lead generation.

How Do Facebook Offers Work?

Facebook Offers appear in the timelines of your target audience. When a user sees an offer they like, they click through for more information. If they like what they see, they redeem the Offer, save it for later or share it with their friends.

Facebook Offers can be redeemed using an online code or QR code at your local place of business, whatever suits your specific needs. I would suggest giving them both options to increase the chances of redemption.

If you’re concerned about ROI, consider all of the benefits this small-budget advertisement will provide.

Facebook Offers Expand Reach

If you’re waiting for Facebook users to find your business page organically, you’re going to be waiting a while. But with Facebook Offers, you can take a proactive approach to lead generation. And it’s less intrusive than other forms of Facebook advertising because you’re offering your audience something of value — a promotional discount!

Facebook Helps Keep Offers Top of Mind

Have you ever cut a coupon and forgot to use it? I know I have. But with Facebook Offers, users receive notifications reminding them to use their discount before the Offer expires. If the user allows location-based notifications, they’ll also receive a reminder whenever they’re in the vicinity of your business.

Facebook Offers Generate Word of Mouth

Even with limited ad distribution, anyone in your target audience can share your offer. Word-of-mouth advertising helps expand your reach beyond your target audience and raise brand awareness.

Online Sales Will Increase

Advertising on Facebook gives you immediate access to the largest social media audience in existence. Prospects are already scrolling through their news feeds, so when they see an offer they want, all they have to do is click through. Just like that, you have a new customer!

You Control Your Budget

You can start an Offer campaign for as little as $5, but how much you spend is totally up to you. That said, I’d recommend a minimal investment to start. This will allow you to experiment with the system and see if Offers are a viable advertising option for your business.

Offer Creation Is Simple

Creating Facebook Ads isn’t as hard as you might think. Facebook Offers can be created:

  • Directly from your page: Just click the “Create Offer” option at the top of your timeline.
  • From Ad Manager or Power Editor: Click through the “Create an Offer” link on the Ad Page or Power Editor for a comprehensive guide to creating an Offer.
  • From the Ad Manager App: Place an ad from your mobile device.
  • By boosting posts: Turn an existing post into an offer by clicking the “Boost Post” option and selecting the Offer format.

You Can Track Your Results

See which Offers resonate with your audience by tracking campaign results in the “Promotions” section of your Insights Page. Knowing what works and what doesn’t will help you create more effective Offers moving forward.

Tips for Creating Irresistible Offers

Make the deal worthwhile: 50 percent off is better than 10 percent off!
Make it eye-catching: Use high-quality photos and keep your message simple enough to understand at a glance.
Create a sense of urgency: Limited-time offers inspire prospects to act now for fear of missing out.

If you have questions about how to get started with Facebook Ads, don’t hesitate to ask. I’m happy to help!

Facebook Ad Targeting Options [Infographic]

Facebook Ad Targeting Options

Facebook Ad Targeting OptionsFacebook allows you to target your ads specifically to the audiences you want to reach. There are a lot of options to choose from to build your ideal demographic. This infographic will help you understand and narrow down Facebook ad targeting options.

Demographics

By determining what groups users belong to, you can your target ads. Examples:

  • What’s going on in their personal lives? – Birthdays, new jobs, newly engaged, just married, having a baby
  • What kind of house do they live in? –  Condo, apartment, house, manufactured home

Behaviors

What is your audience doing (or planning on doing)?

  • Job Roles and Companies – Seniority, industry
  • Purchasing Behavior – Purchase habits, subscriptions

Interests

Using interests, like pages, and activities on Facebook, you can add user’s interests to further ad reach. There are numerous categories for interests including:

  • Industry – Science, business, small business, healthcare
  • Entertainment – Music, games, television
  • Wellness – Yoga, running, weight training

This helpful infographic was created by our friends over at ThePerformanceMarketingNetwork.com

Facebook Ad Targeting Options1

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