Tag Archives: tips on social media marketing

[Infographic] Social Media Statistics Marketers Need to Know in 2020

Businesses that use social media platforms for their marketing strategies are always keen on trending social media statistics. A look at these findings helps you update your current marketing strategies. Social media marketing can go through dramatic changes in the blink of an eye. Therefore, it is important to be on the lookout for where your audiences are turning to. As well, how to best connect with them. The following are some of the top social media marketing statistics in 2020.

Global Social Media Marketing Statistics

Social media marketing is fast-paced, making it difficult to tell between what is hype and what is valid. Here are some of the general statistics :

Social media had a following of over 3.5 billion users across the world in 2019. This figure represents almost half of the world’s total population.
The average person uses over 9 different social media networks and takes about 2 hours on social media.
A majority of social media users access social networks through mobile devices such as smartphones.
Instagram stories have gained increasing popularity as Facebook and Instagram continue to dominate the social media space.

Most Popular Social Networks

In the second quarter of 2019, Facebook came out as the largest social media platform having a staggering 2.41 billion active monthly users. Additionally, YouTube and WhatsApp followed closely behind Facebook with 2 billion and 1.6 billion users, respectively.

Wrapping It Up

For any business to succeed in its marketing, social media should be part of their marketing strategy. Hence, the key to effectively implementing social media into your marketing campaign is to remain updated with current consumer trends. Reviewing social media statistics is a good way of remaining on top of your social media marketing campaign. The following are some of the most revealing social media statistics to follow in 2020.

Thanks to StatusBrew for this eye-opening infographic.

social media marketing, social media statistics, tips on social media marketingJanuary 17, 2020

How to Integrate Social Media with Blog Writing to Grow Leads

To attract traffic and generate leads, there are 2 things you need to do: blogging and social media networking. They work so well together that you won’t see optimum results if you only choose one.

Here’s how to integrate both into your digital marketing campaigns:

Add a ‘Click to Tweet’ Link

Prepare a pre-written tweet composed of a catchy one-liner from your post along with a short summary. If people find your content engaging enough, they can click on the accompanying button to tweet it to their networks. This works because they don’t need to exert a lot of effort to share your content.

Go Beyond Text

People respond to visually appealing content, so add an image to your posts. This image will appear as a thumbnail when the content is shared on Facebook, Twitter, and other social media sites. You can find free stock photos if you don’t have the time to create your own graphics or the budget to buy photo licenses.

Make Following Easy

Add follow buttons to all your social media pages so people can follow you right away. If they have to leave your blog and look for the button, there’s a big chance they’ll quickly forget about it. If you’re worried about cluttering your blog, opt for buttons that go with your site’s design and brand.

Make Sharing Convenient

People use social sharing buttons to share content on their own accounts. Make sure your blog content has social sharing buttons in a prominent place on the post. The traffic you generate with this method is considered earned traffic. It is much more organic compared to traffic from your own social media channels or paid ads.

Retweet Your Own Tweets

The typical lifespan of a tweet is around 18 minutes, so there’s a big possibility your followers missed it the first time around. So you can easily repurpose old tweets into new ones. Add enough time in between (like a few weeks) so that the tweets will look fresh, even to those who have seen them before.

Share on Social Media

If you can’t produce all-original content, follow the 80:20 principle which is an effective tactic on social media. The idea behind it is to curate 80% of the content from third-party sources and create the remaining 20%.

Make sure to tag the creator of the content you’re curating to let their networks see your post. All of these methods are great ways to attract more traffic, but ultimately, your goal is generate qualified leads, which you can do by directing visitors to your mailing list. Simple additions like slide-ins, pop-ups, or subscription bars placed on your site can grab attention and consequently, emails.

Give people an incentive for submitting their contact details to you. Extras such as free ebooks and whitepapers available only upon signing up can motivate folks to subscribe.

Quality content is still the main ingredient in successful digital marketing campaigns, but it takes social media to spread awareness across many networks. Use these 2 tools and your business’s online growth will be unstoppable.

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digital marketing, Email Signup Form, lead generation strategies, social media and blogging, social media marketing, tips on social media marketingFebruary 7, 2017

20 Ways To Do Local Social Media Marketing on a Budget [Infographic]

Inspired by my friend Christian Karasiewicz at Social Chefs blog post “20 Ways to Do Local Social Media on a Budget” I created this infographic to illustrate his points.

Create Contests for Followers

Give followers a way to engage with a brand. They’ll be personally invested in winning and this will create repeat visitors. While any contest will bring some level of engagement, giving away bigger prizes, or making it simple for followers to participate, can help expand a business’ online footprint.

An example of this might include giving away a $100 gift certificate for your product to a random person who likes/shares a specific Facebook post or retweets a tweet from a Twitter account.

Take Realistic Pictures

Not every photo needs to be professionally shot and edited to make a big impact. Followers, especially local followers, are drawn to genuine images.

Take photos with a simple phone camera and post without retouching. This practice is authentic and leads to more engagement. Additionally, taking pictures with a smartphone costs nothing. Professional photographs can cost hundreds of dollars and take time before they’re ready for publishing.

Share Content to Groups

The ability to share content to groups is a powerful tool that costs nothing and can expose a business to a large number of people.

Usually, this is as simple as choosing the “Share” option on a Facebook post. But use this in moderation. Constantly sharing everything to every group can result in your posts being deleted or marked spam.

Thanks, Christian! As always this is brilliant. Keep up the good work!

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digital marketing, Facebook Marketing, social media marketing, social media on a budget, tips on social media marketingNovember 4, 2016