Tag Archives: tips to improve SEO

The Complete Guide to Content Optimization [Infographic]

The Complete Guide to Content Optimization Infographic-700


The Complete Guide to Content Optimization Infographic-700

Content optimization is the key to a successful online presence. Valuable, enticing content optimized for search engines guarantees favorable SERP ranking, more traffic, and ultimately more conversions. It’s also critical for branding.

Unfortunately, content optimization isn’t as straightforward as we’d wish. For instance, technical SEO, which includes website and server optimizations that make your site easier to crawl, can be incredibly intimidating.

Nevertheless, it helps to understand basic SEO activities to fix the essentials even without professional assistance. Fortunately, SEM Rush has developed an easy-to-follow essential guide to search engine optimization.

The content optimization guide focuses on:

Finding suitable topics and keywords

How can you choose the best topics for your SEO campaign? What about the keywords? What tools can you use?

Establishing keyword structure

What’s keyword grouping/organization? How can you balance difficulty and efficiency when selecting keywords?

SEO interlinking

For example, What’s the purpose of link building? What are internal vs. external links? What link placement strategy works best?

In addition, it covers several other topics, such as adding visuals and strategies you can use to keep your content fresh and up-to-date.  Furthermore, the best part is that, in each section, the writer suggests several tools to help you accomplish the various tasks. You’ll also find useful examples that make it easier to grasp the topics. Check out the infographic by Semrush to help you prep for your next SEO campaign.

 

The-Complete-Guide-to-Content-Optimization. (Infographic)

[Infographic] How to Improve Your Website Page Load Speed for Better SEO

[Infographic]-How-to-Improve-Your-Website-Page-Load-Speed-for-Better-SEO-1a

[Infographic]-How-to-Improve-Your-Website-Page-Load-Speed-for-Better-SEO-1aWebsite page load speed is the amount of time it takes for a specific page to display content. Google uses page speed to rank pages. Search engines penalize a page with low load speed both on desktop and mobile devices. You can analyze the load speed of your website using Google’s Page Speed Insights.

Page load speed impacts your visitors’ experience. If your target audiences have to wait long to view your content, they will most likely close your website.

Improving your website page load speed

A page can load slowly due to various reasons such as poor server configuration, unnecessary redirects, ineffective CSS configuration, un-optimized content, and misconfigured JavaScript rates, among others. So how can you improve page load speed?

Use web-optimized  images

Images are essential, but they must be optimized to consume less space. Oversized and heavy images are a top reason why your web page may be loading slowly.

Minify and optimize HTML, JavaScript, and CSS configurations

Optimize your code by removing needless characters. You will increase the web page load speed significantly if you also remove unused code, code comments, and unnecessary page redirects.

Conclusion

Page load speed impacts the growth and competitive edge of any business in both lead generation and conversion rate. What techniques have you been applying to improve page load speed? Try out our optimization methods for a fast loading page and better SEO.

Thanks to our friends at Techwyse for this informative infographic.

 

 

 

Underrated Link Building Tactics that Work Surprisingly Well [infographic]

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Underrated-Link-Building-Tactics-that-Work-Surprisingly-Well-700Link building remains as one of the most effective search engine optimization (SEO) tools a digital marketer can utilize. Over time, SEO practitioners have developed ways to boost their link building tactics. Guest posting, broken link building, and the skyscraper technique are just some of the many practices currently in use to create high-quality backlinks.

Link Building Tactics

Guest posting is when you publish an original piece of content on a website with high domain authority. Meanwhile, broken link building is standard practice. Wherein you help website owners fix dead links on their sites by providing better content alternatives. Lastly, the skyscraper technique is the process of refurbishing an old piece of content that already has a large number of backlinks.

As long as these tactics remain productive, you can expect SEO practitioners to rely on these methods. That is, until a development similar to the Penguin update once gain transforms the SEO landscape.

Even though these methods produce results, the industry has since been oversaturated by these practices. Furthermore, website owners are getting tired of receiving the same old outreach emails from marketers. This is a direct indication that specialists in the digital marketing field need to find more creative ways to establish high-quality backlinks.

The good news is, you don’t need to stay by the book when it comes to creating a link building strategy. Playing field has turned digital. Businesses that are able to drive traffic to their site consistently will always stay relevant in their industry.

Since changes in SEO are generally unpredictable, you’ll need to try and test out different methods to achieve maximum results. Thinking outside of the box and learning new ways will undoubtedly let you stay one step ahead of your competitors.

So, as you can see, link building strategies need to be well thought through and…strategic!  Want to switch up your SEO game? Take a look at this infographic to learn more about these underrated link building tactics.

SEO Trends for Ranking Factors

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SEO-Trends-for-Ranking-Factors-700SEO is constantly changing. From the days when keyword stuffing was legal and, duplicate content encouraged, we’ve now moved to an age where user experience rules and things like unnatural links and spam comments will get you suspended and, possibly, even permanently banned from Google. Here are SEO trends that affect your website ranking.

Why SEO?

This shift means every online marketer must change too. If you want to be successful, focus on your customers. Think about the problems they face and the best possible solutions to these challenges. Consider their locations and how their specific problems can be solved in those locations. Think about their demographics and solutions that would best suit each demographic.

A college student, for example, will want a different type of shoes than older, retired seniors. Today’s SEO is about fully understanding these differences and optimizing your online presence to help each consumer find answers to their problems quickly and with the least effort.

If your target consumer prefers mobile (and, most of today’s consumers do), spend more time making your mobile experience flawless. If they prefer watching videos, prepare and share with them the best videos of your brand and products.

The infographic below summarizes these and many other SEO trends to help you optimize your content and marketing messages for maximum reach and engagement.

Thanks to our friends at Business2Community for this informative infographic.

Improve Website Speed to Gain Traffic

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Quality content is essential for getting visitors to your website. This makes sense—when people visit a website, they are chiefly interested in the content. Keeping it relevant and updated translates into higher search ranking, more page views, and higher visitor loyalty.

However, you should not overlook the importance of website speed. We live in fast times with fast internet connections and everyone wants web pages to load almost instantly. In a way, visitors prefer a faster website to one with better content.

Website Speed

In fact, the Hosting Tribunal points out that most visitors won’t even look at the content of a page that takes over 3 seconds to load. If it’s just the pictures that don’t load quickly, 39% of visitors will leave. Any amount of delay matters; even 1 second added to the loading time could mean 11% fewer page views.

Luckily, this means improving load times can increase traffic. Fast websites soar to the top of search result lists, attract more visitors, and have more people return.
Numerous examples support this. SmartFurniture.com improved their speed and increased traffic generated by search engines by 20%. Yahoo! achieved a 9% traffic increase by reducing their load times by 0.4 seconds. As for online stores, Walmart’s conversion rate increased by 2% per second of improvement.

Good Content and Speed Improvement

Truth be told, without good content, no amount of speed improvement can help. But if you are investing time and resources into creating content which appeals to visitors, it is worthwhile to make sure it reaches them quickly.

Maintaining high speeds is definitely in any website owner’s best interest. If you would like to learn more about the effects of website speed and the improvements you can make, take a look at the infographic below.

Thanks to our friends at HostingTribunal.com for this informative infographic.