Link building remains as one of the most effective search engine optimization (SEO) tools a digital marketer can utilize. Over time, SEO practitioners have developed ways to boost their link building tactics. Guest posting, broken link building, and the skyscraper technique are just some of the many practices currently in use to create high-quality backlinks.
Link Building Tactics
Guest posting is when you publish an original piece of content on a website with high domain authority. Meanwhile, broken link building is standard practice. Wherein you help website owners fix dead links on their sites by providing better content alternatives. Lastly, the skyscraper technique is the process of refurbishing an old piece of content that already has a large number of backlinks.
As long as these tactics remain productive, you can expect SEO practitioners to rely on these methods. That is, until a development similar to the Penguin update once gain transforms the SEO landscape.
Even though these methods produce results, the industry has since been oversaturated by these practices. Furthermore, website owners are getting tired of receiving the same old outreach emails from marketers. This is a direct indication that specialists in the digital marketing field need to find more creative ways to establish high-quality backlinks.
The good news is, you don’t need to stay by the book when it comes to creating a link building strategy. Playing field has turned digital. Businesses that are able to drive traffic to their site consistently will always stay relevant in their industry.
Since changes in SEO are generally unpredictable, you’ll need to try and test out different methods to achieve maximum results. Thinking outside of the box and learning new ways will undoubtedly let you stay one step ahead of your competitors.
Want to switch up your SEO game? Take a look at this infographic to learn more about these underrated link building tactics.
SEO is constantly changing. From the days when keyword stuffing was legal and, duplicate content encouraged, we’ve now moved to an age where user experience rules and things like unnatural links and spam comments will get you suspended and, possibly, even permanently banned from Google. Here are SEO trends that affect your website ranking.
This shift means every online marketer must change too. If you want to be successful, focus on your customers. Think about the problems they face and the best possible solutions to these challenges. Consider their locations and how their specific problems can be solved in those locations. Think about their demographics and solutions that would best suit each demographic.
A college student, for example, will want a different type of shoes than older, retired seniors. Today’s SEO is about fully understanding these differences and optimizing your online presence to help each consumer find answers to their problems quickly and with the least effort.
If your target consumer prefers mobile (and, most of today’s consumers do), spend more time making your mobile experience flawless. If they prefer watching videos, prepare and share with them the best videos of your brand and products.
The infographic below summarizes these and many other SEO trends to help you optimize your content and marketing messages for maximum reach and engagement.
Thanks to our friends at Business2Community for this informative infographic.
Quality content is essential for getting visitors to your website. This makes sense—when people visit a website, they are chiefly interested in the content. Keeping it relevant and updated translates into higher search ranking, more page views, and higher visitor loyalty.
However, you should not overlook the importance of website speed. We live in fast times with fast internet connections and everyone wants web pages to load almost instantly. In a way, visitors prefer a faster website to one with better content.
In fact, the Hosting Tribunal points out that most visitors won’t even look at the content of a page that takes over 3 seconds to load. If it’s just the pictures that don’t load quickly, 39% of visitors will leave. Any amount of delay matters; even 1 second added to the loading time could mean 11% fewer page views.
Luckily, this means improving load times can increase traffic. Fast websites soar to the top of search result lists, attract more visitors, and have more people return.
Numerous examples support this. SmartFurniture.com improved their speed and increased traffic generated by search engines by 20%. Yahoo! achieved a 9% traffic increase by reducing their load times by 0.4 seconds. As for online stores, Walmart’s conversion rate increased by 2% per second of improvement.
Good Content and Speed Improvement
Truth be told, without good content, no amount of speed improvement can help. But if you are investing time and resources into creating content which appeals to visitors, it is worthwhile to make sure it reaches them quickly.
Maintaining high speeds is definitely in any website owner’s best interest. If you would like to learn more about the effects of website speed and the improvements you can make, take a look at the infographic below.
Thanks to our friends at HostingTribunal.com for this informative infographic.
With the Internet, both businesses and leads were given more options than print had ever offered. With a little online research, leads can connect to the businesses they choose.
To better position your business online, it has to be discoverable. Proper SEO techniques help increase brand visibility in the search engine.
The Do’s of SEO
Here are some tips to improve your SEO on 3 popular platforms.
- Make your brand name stand out.
- Empathize your brand’s offerings.
- Create specific board names.
- Include search terms in the headline.
- Observe how customers find your business with Google My Business.
- Include pictures.
In a few steps, you can use SEO to attract more leads and boost revenue!
Thank you, Hubspot for this great SEO Cheatsheet!
This year, using video for online marketing is taking the spotlight for several good reasons.
Around 69% of people online prefer to learn about products or services through watching a quick video instead of reading blocks of text. Also, 76% would share a video on their social media networks even if it’s branded as long as they find it entertaining enough. This makes the viral effect possible.
As many as 93% of businesses that use videos as part of their campaigns report a higher user understanding of their products or services. As a result, 74% of users who watched explainer videos beforehand became paying consumers. That’s a pretty impressive conversion rate.
Videos are popular not only because they’re quicker to digest, but also because they engage different senses all at once. From a marketing perspective, this advantage leads to better engagement.
Here’s an infographic that illustrates this point from Take1 Transcription