Video is the new way to market. According to recent studies, digital consumers are watching videos now more than ever. More importantly, consumers are more likely to remember the videos they watch than images seen or text read. This gives marketers a unique opportunity to get one over the competition.
Video Best Practices
Unfortunately, it’s not enough to create and publish videos. To succeed with video marketing, you also need to follow industry best practices, which requires staying up to date with industry developments and trends.
The good news is that Orbelo has done all the hard work for you. Their recent report, “10 Video Marketing Trends you Need to Know in 2021,” sheds light on some of the biggest video marketing takeaways from 2020 and industry experts’ predictions for 2021.
1. Video Usage in 2021
The first point the report addresses is the popularity of video marketing. The findings show that 85% of digital marketers used video marketing in 2020, a 24% increase from 2016. Nearly all (99%) of these organizations will bank on video marketing again in 2021 to get their messages across, with 9-in-10 saying it is a crucial part of their 2021 marketing plans.
2. The Livestream Boom on Mobiles
Mobile is essential. The average U.S. customer will have 9.5 mobile streaming apps on their phone. With an average of 80 apps, this is about 10% related to video streaming. The market is only growing.
3. More Short-Form Videos
Short-form video is in. Instagrams Reels and Tik Tok both utilize the short video format. If you want your marketing campaign in 2021 to be successful, you need to incorporate short, energetic videos that relate to your target audience.
These are only 3 of the 10 video trends discussed. Check out the rest of the report below to find out other top trends in the world of video marketing and discover steps you can take to position your business for maximum gain.
People watch lots of videos and share them with family and friends. The type of videos varies from cute animals, tutorials, funny, and promotions. The power of video allows marketers to use their imagination and spread awareness about their products and services through captivating videos.
Generally, videos have a compelling way of triggering engagement, shares, lead generation, yielding results like click-through, and sales. The use of video ranks as one of the best tactics to create more exposure to a brand while helping a marketer achieve bottom-line. Below are some statistics showing the power of video marketing.
You should utilize video as part of marketing strategies because videos help businesses increase sales by more than 35%; generate traffic by over 51%; create brand awareness by 70%; lead to conversions by 31%. Also, videos help businesses get up to 65% more qualified leads.
After watching a video, 44% of consumers are more likely to purchase a product after a video about a particular product. 85% claim that videos enable them to associate with brands more effectively; and 70% of businesses claim that videos have helped them boost their brand awareness.
The most common types of marketing videos include explainer videos ranking at 62%, logo animation 46 %, presentation 43%, advertisement 38%, demo 33%, slideshow at 30%, and other types of video marketing scoop 17%. Videos that receive the most online engagement are 44% informative, 37% entertaining, and 19% promotional.
Statistics show the power of video marketing can be. Check out the infographic below from SocialMediaToday to see the statistics on how to come with creative video content that will lead to consumer engagement, and consequently, boost sales.
Marketing is an inseparable aspect of any business. Through good marketing strategies, companies are able to gain the attention of their intended targets, thus resulting in new or increased sales of their products. Marketing videos are a good way to get that attention.
Recently, there has been an increase in popularity and prevalence of online video content. This has made video marketing turn out as a powerful promotional tool due to its exciting and engaging way through which it sells products and services to consumers.
Ways to create killer marketing videos
Center video around the brand and make them interesting
It’s always important to appeal the needs, desires and wants of the consumers by putting less focus on the sale. And concentrating on the brands’ value. Also, adding humor to the videos and putting a catchphrase will ensure that videos are more liked and shared on social media. This will lead to the videos reaching a wider target.
Come up with target clients
When sellers know the products or services they are providing, it becomes easy for them to know their target clients. It is important to build content around the target clients. Supposing a seller is targeting a general population, but a certain group (say teenagers) are the largest consumers, then it is ideal to make content that is more appealing to them.
Make the video short
A video lasting 2 minutes proves to be more powerful than a longer video, which is likely to tire clients. It’s important to keep in mind that most marketing videos will be hosted on social media. Most social platforms only allow for shorter videos.
Creating high-performing videos can take a lot of time and effort, however, with some creativity and a well-analyzed video content plan, one can capitalize on his potential and generate traffic on his videos.
Thanks to the folks at MicroCreatives for this helpful infographic.
Video isn’t a luxury anymore; for online businesses, video is a necessity, and well worth both the investment and the time and effort to do well. The numbers just don’t lie: consumers love videos and use videos to influence purchasing decisions.
Why Video Matters
- Nothing drives web traffic like video. According to a study by Cisco, video accounts for 80 percent of consumer web traffic. Consumers seek out video content.
- Video drives sales. Up to 90% of consumers use video to help make purchasing decisions. Videos are also great for helping consumers remember your message; viewers retain 95% of a message when it’s in a video, compared to 10% when they read it in text.
How much does video cost?
- That depends on a number of factors, including the quality of your equipment and the size of your video crew.
- On the low end, getting the equipment needed to shoot a professional looking video will cost around $1,300.
- If you want to splurge on the best possible equipment, that might run upwards of $10,000.
- You might also consider outsourcing video production, in which case you will want to know the daily rate of the video producer you’re planning to hire.
But if you’re not looking for professional video production, there are plenty of cheaper ways to create video content to attract viewers and/or potential customers. There is video software like Lumen5 and Wave.Video that you can use to create content with video shot from a phone or a less expensive camera.
Video production is the present and future of consumer engagement. Here’s more info about the video production process, from initial budgeting to the final cut.
Thanks to Make a Video Hub for this insightful infographic.
Youtube has become one of the most popular platforms on the internet. It’s a great place to host marketing and educational videos. However, you still have to optimize it to get the best results.
Optimizing Hits And Growing A Youtube Channel
A company should organize their videos into playlists centered around certain themes or concepts. A playlist automatically moves from one video to the next which increases video views and viewer watch time which improves a channel’s Youtube ranking. Videos should also be published on a set schedule like a TV show, this increases views. Don’t overlook uploading your own subtitles and transcripts. This improves access and can also improve search results as subtitles are read by Youtube’s search engine.
Simple user engagement can increase your subscriber count, and in turn, increase views and overall attention. Every video should include a call to action for viewers to subscribe to a channel and receive updates. Subscribed viewers naturally watch more of their subscribed channels content. Also, replying to user comments can increase subscription numbers and views as direct engagement adds a personal touch and drives viewer interaction.
Many thanks to our friends at Headwaycapital.com for this enlightening infographic.