People love to watch videos. Notice the astonishing amount of videos whenever you scroll through your Facebook news feed? It’s pretty hard not to watch even just one clip. That’s not surprising since Facebook alone is being populated by videos. Meanwhile, YouTube pulls in 1.8 billion users monthly and counting.
Indeed, videos are dominating the digital space, particularly social media. User watch videos to entertain themselves and learn new things. The power of sharing allows social media users to distribute videos to their friends and network. This makes video an incredible marketing tool.
Video Content for Different Marketing Goals
Digital marketers know how powerful videos are in engaging their target audience in every stage of the customer journey. In a simple yet amusing way, it can draw attention to your business, engage potential customers, and influence their action.
In fact, video content has been proven effective in helping businesses increase their conversions. Statistics gathered by Wyzowl concluded that “72% of businesses who use video believe that it has improved the conversion rate of their website”.
Video marketing campaigns can also help launch your brand forward and boost brand awareness. Posting video content on your social media pages can draw in hundreds, even thousands of views.
Using videos, you can share your brand story, values, and services in a way your audience can better understand and connect with your business. And because users love to share, a video that resonates well with your audience will more likely be shared on their new feed or chat groups, allowing you to reach a wider audience.
Before you outsource video content services or create your own, it’s important that you pin down your marketing goal first to know the type of video content that will meet your specific objective. To help you, here’s an infographic by MicroCreatives that illustrates the types of video content for different marketing goals.
Videos uploaded directly to Facebook get more shares and views than videos uploaded to other platforms (including YouTube), so small business owners like you should use that fact to your favor. But before you start producing videos for Facebook, here are some things to remember:
1. Keep it short
Attention span drops off at the two-minute mark, so your videos shouldn’t go over 120 seconds. If you have more content than you can fit in two minutes, make a series of short clips instead. Bite-sized pieces of content are easier to consume on mobile devices.
2. Add text
Most videos on Facebook are watched without sound because a lot of people’s auto-play settings are in mute mode. Thus, your videos should have text so that people can still enjoy them even without turning on the sound. The hard of hearing will thank you for it, too.
3. Shoot vertically
Landscape may work better on YouTube, but on Facebook, portrait mode is the way to go. Vertical videos work better on mobile devices, so much that they get 50% higher engagement compared to videos shot horizontally. After all, people don’t like turning their phones sideways each time they watch a video.
There are still more things for you to learn about Facebook video marketing, but you’re off to a good start with these three simple tips.
Thanks to TheBusinessBacker.com for this helpful infographic full of tips to make Facebook video marketing easier.
Video marketing, if used properly, has the potential to turn around any digital marketing campaign. The following are stats to show just how powerful the strategy is:
Who uses video?
Up to 86% of colleges, 87% of digital marketers, and 96% of B2B organizations use video. Additionally, 22% of U.S. SMBs plan to post a video and 65% plan to increase their video marketing budgets in the next 12 months.
User interaction stats
The average internet user is exposed to 32.3 videos on average every month. In total, 33.33% of online time is spent watching videos with 92% of viewers sharing videos they like. Regarding B2B, 75% of executives watch at least one work-related video per week.
What about video ads?
75% of video viewers interact with video ads every month and 36% of these users trust the ads. Also, 80% can recall ads they viewed 30 days ago, and 90% say product videos help them make critical decisions. In total, video ads make up 35% of online spending.
Other key stats
- Watching videos increases purchase intent by 97% and brand association by 139%.
- Videos in emails increase click-through rate by 200-300%. On landing pages, they increase conversion by 80%
- After viewing a video, 50% of executives look for more information. 65% usually visit the marketer’s website while 39% call the marketer.
Our thanks go out to Hyperfinemedia.co.uk for these video marketing stats.
Creating videos used to be expensive and time-consuming. But now, almost anyone with a high-end smartphone and basic know-how can shoot videos. If kids on YouTube can do it, so can you. But before you start, determine why you want to delve into video marketing7 Reasons7. Different purposes require different approaches. What will your video marketing strategy be? Different purposes require different approaches, such as:
Building brand trust
Explainer videos work best. Introduce your business, your team, and yourself to viewers. Add a legitimate customer testimonial for that trust factor.
Fun content is what you need. For inspiration, think of Buzzfeed-type videos and all the other viral videos you’ve seen. Prominently share display buttons to make sharing easy for viewers.
Becoming an industry authority
Playing the long game gets you there. To become an authority, you need to regularly produce content over a period of time (maybe at least a year). Also, your content has to be consistently relevant and unique.