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[Infographic] 31 Must Know Video Marketing Stats

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[Infographic]-31-Must-Know-Video-Marketing-Stats-315Video marketing, if used properly, has the potential to turn around any digital marketing campaign. The following are stats to show just how powerful the strategy is:

Who uses video?

Up to 86% of colleges, 87% of digital marketers, and 96% of B2B organizations use video. Additionally, 22% of U.S. SMBs plan to post a video and 65% plan to increase their video marketing budgets in the next 12 months.

User interaction stats

The average internet user is exposed to 32.3 videos on average every month. In total, 33.33% of online time is spent watching videos with 92% of viewers sharing videos they like. Regarding B2B, 75% of executives watch at least one work-related video per week.

What about video ads?

75% of video viewers interact with video ads every month and 36% of these users trust the ads. Also, 80% can recall ads they viewed 30 days ago, and 90% say product videos help them make critical decisions. In total, video ads make up 35% of online spending.

Other key stats

  • Watching videos increases purchase intent by 97% and brand association by 139%.
  • Videos in emails increase click-through rate by 200-300%. On landing pages, they increase conversion by 80%
  • After viewing a video, 50% of executives look for more information. 65% usually visit the marketer’s website while 39% call the marketer.

Our thanks go out to Hyperfinemedia.co.uk for these video marketing stats.

The Why of your Video Marketing Strategy [Infographic]

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The Why of your Video Marketing Strategy-315Creating videos used to be expensive and time-consuming. But now, almost anyone with a high-end smartphone and basic know-how can shoot videos. If kids on YouTube can do it, so can you. But before you start, determine why you want to delve into video marketing7 Reasons7. Different purposes require different approaches. What will your video marketing strategy be? Different purposes require different approaches, such as:

Building brand trust

Explainer videos work best. Introduce your business, your team, and yourself to viewers. Add a legitimate customer testimonial for that trust factor.

Improving engagement

Fun content is what you need. For inspiration, think of Buzzfeed-type videos and all the other viral videos you’ve seen. Prominently share display buttons to make sharing easy for viewers.

Becoming an industry authority

Playing the long game gets you there. To become an authority, you need to regularly produce content over a period of time (maybe at least a year). Also, your content has to be consistently relevant and unique.

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