Video isn’t a luxury anymore; for online businesses, video is a necessity, and well worth both the investment and the time and effort to do well. The numbers just don’t lie: consumers love videos and use videos to influence purchasing decisions.
Why Video Matters
- Nothing drives web traffic like video. According to a study by Cisco, video accounts for 80 percent of consumer web traffic. Consumers seek out video content.
- Video drives sales. Up to 90% of consumers use video to help make purchasing decisions. Videos are also great for helping consumers remember your message; viewers retain 95% of a message when it’s in a video, compared to 10% when they read it in text.
How much does video cost?
- That depends on a number of factors, including the quality of your equipment and the size of your video crew.
- On the low end, getting the equipment needed to shoot a professional looking video will cost around $1,300.
- If you want to splurge on the best possible equipment, that might run upwards of $10,000.
- You might also consider outsourcing video production, in which case you will want to know the daily rate of the video producer you’re planning to hire.
But if you’re not looking for professional video production, there are plenty of cheaper ways to create video content to attract viewers and/or potential customers. There is video software like Lumen5 and Wave.Video that you can use to create content with video shot from a phone or a less expensive camera.
Video production is the present and future of consumer engagement. Here’s more info about the video production process, from initial budgeting to the final cut.
Thanks to Make a Video Hub for this insightful infographic.
Youtube has become one of the most popular platforms on the internet. It’s a great place to host marketing and educational videos. However, you still have to optimize it to get the best results.
Optimizing Hits And Growing A Youtube Channel
A company should organize their videos into playlists centered around certain themes or concepts. A playlist automatically moves from one video to the next which increases video views and viewer watch time which improves a channel’s Youtube ranking. Videos should also be published on a set schedule like a TV show, this increases views. Don’t overlook uploading your own subtitles and transcripts. This improves access and can also improve search results as subtitles are read by Youtube’s search engine.
Simple user engagement can increase your subscriber count, and in turn, increase views and overall attention. Every video should include a call to action for viewers to subscribe to a channel and receive updates. Subscribed viewers naturally watch more of their subscribed channels content. Also, replying to user comments can increase subscription numbers and views as direct engagement adds a personal touch and drives viewer interaction.
Many thanks to our friends at Headwaycapital.com for this enlightening infographic.
People love to watch videos. Notice the astonishing amount of videos whenever you scroll through your Facebook news feed? It’s pretty hard not to watch even just one clip. That’s not surprising since Facebook alone is being populated by videos. Meanwhile, YouTube pulls in 1.8 billion users monthly and counting.
Indeed, videos are dominating the digital space, particularly social media. User watch videos to entertain themselves and learn new things. The power of sharing allows social media users to distribute videos to their friends and network. This makes video an incredible marketing tool.
Video Content for Different Marketing Goals
Digital marketers know how powerful videos are in engaging their target audience in every stage of the customer journey. In a simple yet amusing way, it can draw attention to your business, engage potential customers, and influence their action.
In fact, video content has been proven effective in helping businesses increase their conversions. Statistics gathered by Wyzowl concluded that “72% of businesses who use video believe that it has improved the conversion rate of their website”.
Video marketing campaigns can also help launch your brand forward and boost brand awareness. Posting video content on your social media pages can draw in hundreds, even thousands of views.
Using videos, you can share your brand story, values, and services in a way your audience can better understand and connect with your business. According to statistics, users love to share, so a video that resonates well with your audience will more likely be shared on their new feed or chat groups, allowing you to reach a wider audience.
Before you outsource video content services or create your own, it’s important that you pin down your marketing goal first to know the type of video content that will meet your specific objective. To help you, here’s an infographic by MicroCreatives that illustrates the types of video content for different marketing goals.
Videos uploaded directly to Facebook get more shares and views than videos uploaded to other platforms (including YouTube), so small business owners like you should use that fact to your favor. But before you start producing videos for Facebook, here are some things to remember:
1. Keep it short
Attention span drops off at the two-minute mark, so your videos shouldn’t go over 120 seconds. If you have more content than you can fit in two minutes, make a series of short clips instead. Bite-sized pieces of content are easier to consume on mobile devices.
2. Add text
Most videos on Facebook are watched without sound because a lot of people’s auto-play settings are in mute mode. Thus, your videos should have text so that people can still enjoy them even without turning on the sound. The hard of hearing will thank you for it, too.
3. Shoot vertically
Landscape may work better on YouTube, but on Facebook, portrait mode is the way to go. Vertical videos work better on mobile devices, so much that they get 50% higher engagement compared to videos shot horizontally. After all, people don’t like turning their phones sideways each time they watch a video.
There are still more things for you to learn about Facebook video marketing, but you’re off to a good start with these three simple tips.
Thanks to TheBusinessBacker.com for this helpful infographic full of tips to make Facebook video marketing easier.
Video marketing, if used properly, has the potential to turn around any digital marketing campaign. The following are stats to show just how powerful the strategy is:
Who uses video?
Up to 86% of colleges, 87% of digital marketers, and 96% of B2B organizations use video. Additionally, 22% of U.S. SMBs plan to post a video and 65% plan to increase their video marketing budgets in the next 12 months.
User interaction stats
The average internet user is exposed to 32.3 videos on average every month. In total, 33.33% of online time is spent watching videos with 92% of viewers sharing videos they like. Regarding B2B, 75% of executives watch at least one work-related video per week.
What about video ads?
75% of video viewers interact with video ads every month and 36% of these users trust the ads. Also, 80% can recall ads they viewed 30 days ago, and 90% say product videos help them make critical decisions. In total, video ads make up 35% of online spending.
Other key stats
- Watching videos increases purchase intent by 97% and brand association by 139%.
- Videos in emails increase click-through rate by 200-300%. On landing pages, they increase conversion by 80%
- After viewing a video, 50% of executives look for more information. 65% usually visit the marketer’s website while 39% call the marketer.
Our thanks go out to Hyperfinemedia.co.uk for these video marketing stats.