The importance of video marketing cannot be overstated. For a few years now, videos have been one of the best forms of marketing content. Indeed, Cisco Systems predicts that videos will make up 82% of consumer internet traffic in the US by 2022.
Omnicore recently conducted a study to establish the importance of video in marketing. The findings were truly revealing.
Video Marketing Statistics
First off, 87% of brands used a marketing video in 2019, compared to 81% in 2018 and 63% in 2017. It means that video is now ahead of infographics, case studies, photos, podcasts, and mobile apps, to name just a few. Only social media posts (96%) are more popular among marketers.
The study also found that more than 85% of Americans watch at least one video online every day. On the most popular video platform, YouTube, 2 out of every 3 users visit the site to watch a video weekly.
The impressive video marketing statistics don’t end there;
- More than 75% of respondents say videos have convinced them to download a resource or make a purchase in the past
- At least 68% have lauded video as the single most-desirable way to learn about new products and offers
Spare a few minutes to check out the rest of the findings to discover how you can use video to improve your marketing. Big thanks to our friends at Omnicore Agency for this informative infographic.