If you have noticed that video ads are popping up everywhere these days, you’re not wrong. You may have even noticed that the average length of a video ad has increased over the recent past. This is also true.
According to Statista, advertisers spent over $37.97 billion on video ads in 2020; a figure projected to reach $43.1 billion in 2023. Not only are brands creating more videos, but they are also putting in more money to make higher quality videos and purchase more “airplay.”
“But, why?” one would ask.
Because video works! In fact, among digital marketing tools, video ads are currently considered the most effective. At least 88% of marketers say that video ads have a positive ROI, compared to only 33% in 2015.
Social Video Ads Transform the User Experience
Animoto recently conducted a survey to determine why consumers would rather watch a video ads on social media on YouTube, Instagram, or the other major social media networks than checking out a static banner ad on the web. The results weren’t surprising.
- The majority (93%) of respondents say they depend on videos to discover and learn more about new products.
- Consumers say that video is their #1 favorite content type on social media, ahead of plain images, gifs, and text.
Check out the rest of the Animoto report to find out other ways video is transforming the customer experience on social media. The report also suggests tips to help you develop a better video advertising strategy for 2021 and beyond.
Marketing is an inseparable aspect of any business. Through good marketing strategies, companies are able to gain the attention of their intended targets, thus resulting in new or increased sales of their products. Marketing videos are a good way to get that attention.
Recently, there has been an increase in popularity and prevalence of online video content. This has made video marketing turn out as a powerful promotional tool due to its exciting and engaging way through which it sells products and services to consumers.
Ways to create killer marketing videos
Center video around the brand and make them interesting
It’s always important to appeal the needs, desires and wants of the consumers by putting less focus on the sale. And concentrating on the brands’ value. Also, adding humor to the videos and putting a catchphrase will ensure that videos are more liked and shared on social media. This will lead to the videos reaching a wider target.
Come up with target clients
When sellers know the products or services they are providing, it becomes easy for them to know their target clients. It is important to build content around the target clients. Supposing a seller is targeting a general population, but a certain group (say teenagers) are the largest consumers, then it is ideal to make content that is more appealing to them.
Make the video short
A video lasting 2 minutes proves to be more powerful than a longer video, which is likely to tire clients. It’s important to keep in mind that most marketing videos will be hosted on social media. Most social platforms only allow for shorter videos.
Creating high-performing videos can take a lot of time and effort, however, with some creativity and a well-analyzed video content plan, one can capitalize on his potential and generate traffic on his videos.
Thanks to the folks at MicroCreatives for this helpful infographic.
People love to watch videos. Notice the astonishing amount of videos whenever you scroll through your Facebook news feed? It’s pretty hard not to watch even just one clip. That’s not surprising since Facebook alone is being populated by videos. Meanwhile, YouTube pulls in 1.8 billion users monthly and counting.
Indeed, videos are dominating the digital space, particularly social media. User watch videos to entertain themselves and learn new things. The power of sharing allows social media users to distribute videos to their friends and network. This makes video an incredible marketing tool.
Video Content for Different Marketing Goals
Digital marketers know how powerful videos are in engaging their target audience in every stage of the customer journey. In a simple yet amusing way, it can draw attention to your business, engage potential customers, and influence their action.
In fact, video content has been proven effective in helping businesses increase their conversions. Statistics gathered by Wyzowl concluded that “72% of businesses who use video believe that it has improved the conversion rate of their website”.
Video marketing campaigns can also help launch your brand forward and boost brand awareness. Posting video content on your social media pages can draw in hundreds, even thousands of views.
Using videos, you can share your brand story, values, and services in a way your audience can better understand and connect with your business. According to statistics, users love to share, so a video that resonates well with your audience will more likely be shared on their new feed or chat groups, allowing you to reach a wider audience.
Before you outsource video content services or create your own, it’s important that you pin down your marketing goal first to know the type of video content that will meet your specific objective. To help you, here’s an infographic by MicroCreatives that illustrates the types of video content for different marketing goals.
Creating videos used to be expensive and time-consuming. But now, almost anyone with a high-end smartphone and basic know-how can shoot videos. If kids on YouTube can do it, so can you. But before you start, determine why you want to delve into video marketing7 Reasons7. Different purposes require different approaches. What will your video marketing strategy be? Different purposes require different approaches, such as:
Building brand trust
Explainer videos work best. Introduce your business, your team, and yourself to viewers. Add a legitimate customer testimonial for that trust factor.
Fun content is what you need. For inspiration, think of Buzzfeed-type videos and all the other viral videos you’ve seen. Prominently share display buttons to make sharing easy for viewers.
Becoming an industry authority
Playing the long game gets you there. To become an authority, you need to regularly produce content over a period of time (maybe at least a year). Also, your content has to be consistently relevant and unique.