Video is the new way to market. According to recent studies, digital consumers are watching videos now more than ever. More importantly, consumers are more likely to remember the videos they watch than images seen or text read. This gives marketers a unique opportunity to get one over the competition.
Video Best Practices
Unfortunately, it’s not enough to create and publish videos. To succeed with video marketing, you also need to follow industry best practices, which requires staying up to date with industry developments and trends.
The good news is that Orbelo has done all the hard work for you. Their recent report, “10 Video Marketing Trends you Need to Know in 2021,” sheds light on some of the biggest video marketing takeaways from 2020 and industry experts’ predictions for 2021.
1. Video Usage in 2021
The first point the report addresses is the popularity of video marketing. The findings show that 85% of digital marketers used video marketing in 2020, a 24% increase from 2016. Nearly all (99%) of these organizations will bank on video marketing again in 2021 to get their messages across, with 9-in-10 saying it is a crucial part of their 2021 marketing plans.
2. The Livestream Boom on Mobiles
Mobile is essential. The average U.S. customer will have 9.5 mobile streaming apps on their phone. With an average of 80 apps, this is about 10% related to video streaming. The market is only growing.
3. More Short-Form Videos
Short-form video is in. Instagrams Reels and Tik Tok both utilize the short video format. If you want your marketing campaign in 2021 to be successful, you need to incorporate short, energetic videos that relate to your target audience.
These are only 3 of the 10 video trends discussed. Check out the rest of the report below to find out other top trends in the world of video marketing and discover steps you can take to position your business for maximum gain.
Marketing is an inseparable aspect of any business. Through good marketing strategies, companies are able to gain the attention of their intended targets, thus resulting in new or increased sales of their products. Marketing videos are a good way to get that attention.
Recently, there has been an increase in popularity and prevalence of online video content. This has made video marketing turn out as a powerful promotional tool due to its exciting and engaging way through which it sells products and services to consumers.
Ways to create killer marketing videos
Center video around the brand and make them interesting
It’s always important to appeal the needs, desires and wants of the consumers by putting less focus on the sale. And concentrating on the brands’ value. Also, adding humor to the videos and putting a catchphrase will ensure that videos are more liked and shared on social media. This will lead to the videos reaching a wider target.
Come up with target clients
When sellers know the products or services they are providing, it becomes easy for them to know their target clients. It is important to build content around the target clients. Supposing a seller is targeting a general population, but a certain group (say teenagers) are the largest consumers, then it is ideal to make content that is more appealing to them.
Make the video short
A video lasting 2 minutes proves to be more powerful than a longer video, which is likely to tire clients. It’s important to keep in mind that most marketing videos will be hosted on social media. Most social platforms only allow for shorter videos.
Creating high-performing videos can take a lot of time and effort, however, with some creativity and a well-analyzed video content plan, one can capitalize on his potential and generate traffic on his videos.
Thanks to the folks at MicroCreatives for this helpful infographic.
Creating videos used to be expensive and time-consuming. But now, almost anyone with a high-end smartphone and basic know-how can shoot videos. If kids on YouTube can do it, so can you. But before you start, determine why you want to delve into video marketing7 Reasons7. Different purposes require different approaches. What will your video marketing strategy be? Different purposes require different approaches, such as:
Building brand trust
Explainer videos work best. Introduce your business, your team, and yourself to viewers. Add a legitimate customer testimonial for that trust factor.
Fun content is what you need. For inspiration, think of Buzzfeed-type videos and all the other viral videos you’ve seen. Prominently share display buttons to make sharing easy for viewers.
Becoming an industry authority
Playing the long game gets you there. To become an authority, you need to regularly produce content over a period of time (maybe at least a year). Also, your content has to be consistently relevant and unique.