Video is currently one of the best digital marketing channels. Did you know that 85% of consumers in the US watch an online video every month. Furthermore, videos generate 10X the ROI of still images. Indeed, in one survey, 54% of consumers said they’d like to see more videos from the brands and businesses they support. These are just some of the reasons today’s marketers are so in love with video. Here are some tips to boost your YouTube ad Campaign.
The question then becomes how to use video effectively. With more than 18,000 minutes of video content posted on YouTube every 60 seconds, it’s easy for your content, no matter how creative, to get lost in the noise. That’s where bumper ads come in handy.
Understanding YouTube’s Bumper Ads
Launched in 2016, YouTube bumper ads are a special kind of video ad that appear before, during, or at the end of a YouTube video. The ads are characterized by the following;
- They are designed exclusively for smartphone users
- All bumper ads last six (6) seconds
- Viewers can’t “skip” the ads
Owing to the above qualities, you can create truly awesome bumper ads. You’re guaranteed to deliver your message – in full – without interruptions and boost your YouTube as campaign. Check out TechWyse infographic to learn how to design engaging bumper ads for your video marketing campaign.
The importance of video marketing cannot be overstated. For a few years now, videos have been one of the best forms of marketing content. Indeed, Cisco Systems predicts that videos will make up 82% of consumer internet traffic in the US by 2022.
Omnicore recently conducted a study to establish the importance of video in marketing. The findings were truly revealing.
Video Marketing Statistics
First off, 87% of brands used a marketing video in 2019, compared to 81% in 2018 and 63% in 2017. It means that video is now ahead of infographics, case studies, photos, podcasts, and mobile apps, to name just a few. Only social media posts (96%) are more popular among marketers.
The study also found that more than 85% of Americans watch at least one video online every day. On the most popular video platform, YouTube, 2 out of every 3 users visit the site to watch a video weekly.
The impressive video marketing statistics don’t end there;
- More than 75% of respondents say videos have convinced them to download a resource or make a purchase in the past
- At least 68% have lauded video as the single most-desirable way to learn about new products and offers
Spare a few minutes to check out the rest of the findings to discover how you can use video to improve your marketing. Big thanks to our friends at Omnicore Agency for this informative infographic.