Video is currently one of the best digital marketing channels. Did you know that 85% of consumers in the US watch an online video every month. Furthermore, videos generate 10X the ROI of still images. Indeed, in one survey, 54% of consumers said they’d like to see more videos from the brands and businesses they support. These are just some of the reasons today’s marketers are so in love with video. Here are some tips to boost your YouTube ad Campaign.
The question then becomes how to use video effectively. With more than 18,000 minutes of video content posted on YouTube every 60 seconds, it’s easy for your content, no matter how creative, to get lost in the noise. That’s where bumper ads come in handy.
Understanding YouTube’s Bumper Ads
Launched in 2016, YouTube bumper ads are a special kind of video ad that appear before, during, or at the end of a YouTube video. The ads are characterized by the following;
- They are designed exclusively for smartphone users
- All bumper ads last six (6) seconds
- Viewers can’t “skip” the ads
Owing to the above qualities, you can create truly awesome bumper ads. You’re guaranteed to deliver your message – in full – without interruptions and boost your YouTube as campaign. Check out TechWyse infographic to learn how to design engaging bumper ads for your video marketing campaign.